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Google SEO Checklist

By Preston Mane in Featured

There are many online business owners who don’t know anything about SEO. They have the wrong notion that owning a website is the only thing that you need to have to run an online business. But they must be reminded of the fact that their website is of no use if its not visible to a large amount of people. People will visit your website only when they come across it. There are hundreds and thousands of website in the Internet. It’s impossible for people to remember the URLs of so many websites. There are certain websites in the Internet which provides a search box where people can type what they are looking for and in return hundreds and thousands of websites appear which are relevant to the search query.

The websites which allow the users to search for a particular website is called the search engines and the terms that are searched in the search engines are called the keywords. The most popular search engine on the internet is Google.The first thing that an online business owner need to do is to carry out keyword research for his website. First they have to jot down a list of terms that are relevant to their niche. Then they should put those words in the Google keyword research tool. Then a huge list of keywords will come up. The list will also include the amount of competition for the keyword and the search volume for the keyword both global and local. Its advisable to select the keywords, which have medium, search volume not too high or not too low either.

However the competition must be high. Make sure that all the keywords that you choose are relevant to your niche. You can choose as many keywords you like there is no limit. However its advisable to choose not more than 10 keyword for a new website. Once you achieve higher ranking for these keywords you can always add more keywords.There are several methods of optimizing a website with the chosen keyword.

First you should use your main keyword while naming your domain because Google prefers domains, which contains the keyword. The most important places in a website from the SEO point-of-view are the Meta tags. The Meta tag consists of the Meta title, description and the keyword. Each page of a website should consist of unique Meta tag.

The Meta title should start with the keyword followed by 7-8 words followed by the company name.

The Meta description although promotional in nature should never be a sales speech. It should briefly describe what the page is all about. It should contain keyword but not more than two times. It should be not more than 160 characters. 140 characters is best.

The Meta keyword should consist of the keywords. However don’t mention more than 10 keywords in the Meta keyword section.When one use a header in the page of a website he should keep in mind that the header should be short and should consist of only one keyword. However if one uses a sub header then he can include one or two keyword, as its length should be a bit longer than the header ideally not more than 160 character.

Each page should focus on only one or two keyword and that keyword too should be used a minimum of 2 and a maximum of 5 times per 100 words. This is to prevent the search engine to see it as keyword spamming. The body content should be at least 400 words including the header. One should never use any domain name or email address here. However one can use the keyword as anchor text basis links.

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I am an Internet Marketing Consultant who helps small to medium sized business market themselves online. My company is named On3 Consulting. Check out our website for more information on SEO in Vernon. You will also learn a thing or two about QR Codes Vernon. http://www.on3consultinggroup.com/

11 Astonishingly Simple Steps To Avoid Business Failure

By Shirley Crichton in Featured

You’ll no doubt have read over and over, that more than 90 percent of all new businesses fail in the first year. But, it doesn’t have to be like that. Some forethought and planning will make a big difference to your success rate.

Just make sure your plan includes these simple steps to avoiding business failure.

Now, if you’ve had any previous involvement in internet marketing, you’ll know that proper research is the key to success, so, before you take the plunge and launch into the unknown, it’s a good idea to just check how much real research you’ve done on your product market.

You’ll find that many people invest significantly in an internet marketing business, setting up their site and sales process etc, only to discover that, their great idea’s not really making a profit, let alone providing the spectacular income that they were expecting.

When they discover this, people often get despondent and decide to pull the plug on their internet marketing career. And that’s where successful internet entrepreneurs stand out as different to the other 90 percent. The successes know what to expect and when to expect it, And that’s because they plan their internet marketing strategy and carry out detailed research before they start.

So, if you’re just about to start an internet marketing business, or launch you’re own product, here’s a guide to the simple steps that the successful internet marketers take, before they start anything new.

1. Use Wordtracker

Use the free keyword tool at wordtracker.com to give an initial indication of how popular the main keywords are for your intended product or service niche. Look for the total number of daily searches to be over 2000.

2. Know Your Market Has Money To Spend

Asking. “Who will buy this product? Do they have the disposable income? Do they have credit cards?”, is fundamental to knowing that your product will sell.

3. Look For Direct Competitors

Low competition levels are good, but no competition and an untested market is only for experienced marketers. When you’re starting out, look for at least two direct competitors.

4. Is There A Need For Your Product

When there’s a question, problem or pain in the market that your product can answer or alleviate, you know that there’s likely to be a market for you to service. Research the need in forums and groups in your market by looking for “how do I …” or ” how do I stop …” type questions, that your product answers.

5. Use Google Trends

Google Trends gives an indication of the search volume online throughout the year and by country. Use it to see if you can expect steady sales or seasonal variations and also to pitch your sales to suit the dominant country.

6. Amazon Sales Rank

Relate your product to a title on Amazon and see how the titles are selling online. A product with an Amazon sales rank in the top 10,000 is a popular topic. 10k to 50k is good and 50k to 100k is still ok.

7. Are There Clickbank Books On The Subject

Books selling on Clickbank on the topic will help with research by showing information about popularity and possible affiliate partners.

8. Look For YouTube Videos

Look on YouTube for videos on the subject and how well viewed are they. Well viewed “how to” videos show an established marketing route you can follow later.

9. Check For Related Google And Yahoo Online Groups

Conversations within online groups in your market provide another way of confirming the popularity of your product idea. You’ll also know that here’s another potential marketing route for you to follow in the future.

10. Check Hub Pages

Like Google and Yahoo groups, finding Hubs on your topic shows an interest in the subject.

11. FaceBook PPC

Facebook allows you to demographically target its users based on what they put in their profile. So, by putting up a PPC ad, you can test the market in front of people who’ve expressed an interest in your product subject.

By using these simple steps to establish the viability of your new internet marketing business, you can avoid the premature business failure that overcomes many new internet start ups. These steps are easy to undertake and, apart from the last, they’re all zero cost.

So, if you’ve got the idea for your next product in mind, pick the one that appeals most and start your research right now.

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Shirley Crichton is a UK information marketer, passionate about sharing what she has learnt with people new to this often confusing world . Do you want to learn more about getting your internet marketing business started and profitable? Claim your free and comprehensive 95-page report ‘Online Marketing Made Easy’ at www.ShirleysOnlineMarketing.com to give yourself a head start.

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