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By Jonathon Linnell in Featured

spn_exclusiveThe term “cloud computing” is often heard in relation to hosting solutions. Just as often, its meaning is illusive. Private cloud hosting, public cloud hosting, dedicated servers, availability, scalability, and redundancy are common terms used to describe cloud computing hosting services. Understanding the typical cloud hosting infrastructure is essential when determining which services best fit the needs of a business.

How Does Cloud Hosting Work?

Hosting is just one part of a range of services that reside on the “cloud”. The idea behind cloud computing is that by networking a range of computer resources, rather than a single, local computer, users experience greatly enhanced response time, dramatically reduced downtime, constant access to data and services from nearly any location, greater control, instant increase in resources as needed, and the ability to pay only for services actually used.

Typical cloud services include:

* Hosting
* Word processing

By Robert Dempsey in Featured

The good news is that regardless of the continued massive growth of the Internet, the rules of business haven’t changed – fundamental business strategy still applies. You start with your ideal customer, you find out what their biggest problems are, you then find or create solutions for those problems, and finally you put the solution in front of the customer and the sale is made.

The even better news is that what has changed is our ability to reach more of our next customers at less cost – it is much greater today and is expanding. This comes with its own set of challenges.

When it comes down to it, there are two types of online strategies we can use: 1: free and low-cost; and 2: paid. Free and low-cost go together because even though some of these strategies might be free in terms of cost, they are definitely not free in terms of time. For now, let’s look at the former.

As mentioned before, free and low-cost strategies are those that are extremely inexpensive dollar-wise but more expensive time wise. The most popular and effective in use today are:

* Blogging
* Social media
* Email Marketing
* Search Engine Optimization

Blogging: Every business should have a blog and post at a minimum one article per week. Blogging can help to build or strengthen expert status in your industry. It can show customers that you know what you’re talking about and can really help them. These articles can then be syndicated to a larger audience in social media – Twitter, Facebook, LinkedIn, and others.

Many blogging platforms are free. A great way to start out is using WordPress. Out of the box WordPress has a lot of features – everything you need for a blog. In addition, there are thousands of free plugins you can use to add features to your blog that can enhance the search engine optimization, create contact forms, automatically send blog posts to social media, etc. If you can’t find what you need for free, there are many paid plugins for less than $100 that also come with support.

Social Media: As business becomes increasingly personal once again, participation in social media is a must. This doesn’t mean you have to sit on Twitter all day and watch the tweets roll in – that would be a complete waste of time. Rather, you can set up custom searches for the main keywords of your business, and engage with the people that use them. You never know when you’ll be talking to your next customer or raving fan.

There is a new breed of customer relationship applications maturing in the category of social CRM. The purpose of these applications, typically web-based, are to help you cut through all the “useless” chatter on social media so you can focus in on potential customers. One such application currently in beta is Commun.it.

Email Marketing: A cliche in Internet Marketing is, “the money is in the list.” What is meant by this is that if you have a relationship with a large group of people via email, you can make buying recommendations that they will act on, due to the relationship. For the most part that’s true.

A great use of email marketing is for lead nurturing. Not everyone that visits a website is ready to buy. Some people are looking for information and some are comparing competitive offerings. If you’re lucky some will come with credit card in hand, but most don’t. That’s where lead nurturing comes into play.

With most email marketing solutions you can set up an automatic sequence of emails to go out to your email list on a schedule – this is an autoresponder. You can mix in broadcast emails that provide timely information to your subscribers. To get people to join your list you offer them an ethical bribe such as a video, ebook, or other piece of information that offers value. Regardless, the point is to deliver a steady flow of value that builds the relationship to the point where the prospect followsyour call to action and makes a purchase.

Search Engine Optimization (SEO): This is the stuff of myths and legends and really seems to be a dash of science with a heaping tablespoon of alchemy. Without going overboard though it comes down to a basic principle: Google is in the business of providing its customers (searchers) with the most relevant results so they keep coming back, seeing and clicking on ads, and Google makes billions. So what does relevant mean? It means that the information and experience you provide around a set of keywords or phrases is better than anyone else’s.

Is that a bit of an over simplification? Yes, but we could talk about SEO for months and not go anywhere. So for now, keep in mind that relevant content and user experience is what Google cares about. Provide that to people and you’ll rise in the rankings.

Which Way To Go?

With all these options it’s difficult to see which way to go. And the answer isn’t “it depends” but rather the order in which to do everything you’ve read about. And here’s the answer to that:

* Start with content. Create a blog if you haven’t already and start writing content that will help your ideal customer.

* Create a free report or a video and create an email list. Give people the free report in exchange for their email. Be sure that you limit the amount of sales pitch in this free report – if you want to keep people as subscribers they need to get value.

* Sign up for a free Twitter account. Don’t jump in head first but rather do some searches around the keywords and phrases that best define your business. Take note of how people use those words, and also note who uses them. After a few weeks you’ll know how best to approach people and strike up some conversations.

* Search engine optimization. With all of your content do one thing: write for your ideal customer. Whoever that person is, write to solve their problems. Once you’re doing that, you can dig into more advanced strategies.

The final step with this primer in hand – there’s only one thing left to do – go make it happen! Start a blog, join Twitter, create a free report and set up an email list, and start writing content for your ideal customer. Do those four things and you’ll be well on your way to making many more sales.

Robert Dempsey is the Itinerant Entrepreneur. He combines technology, psychology, and marketing to help his clients build their empires using strategic marketing. Visit his website to start getting more traffic, leads, and sales. http://www.ItinerantEntrepreneur.com/

By Sohail Amir in Featured

googlelogoSome people say the mysterious Google TrustRank is what really determines SERP positions on result pages. It was obviously created to decide how trusted a website is by looking at various factors including security and the length of time a domain has been around on the web. They have never made an official explanation on this and have never spoken of it. However, there is no doubt that there are two elements that determine trust; user perception and trust ranking.

If you’re serious about website design or online business then this should be your number one priority. If not, you shouldn’t be looking too far into the future of your empire because you won’t be able to build up good relationships with leads or customers.

Why is It Important to Build Trusted Relationships?

Well first of all, you’re probably going to lose more than 80% of your potential buyers because the internet is well known for scams and spam. People don’t like to take a chance, especially when the online market is so competitive. The other reason is your best mate Google – if Google doesn’t trust you, people won’t find you, and if people can’t find you then there’s no point in running an internet business at all. Becoming a trusted site in their eyes will not only make you more visible to the online world, but to many others too.

How to Build Trust with Search Engines and Visitors

As mentioned earlier in this article, there are two main factors that will affect your business relationships, user perception and trust ranking. User perception is how a visitor understands a site in their eyes so doing the following will help gain trust quickly:-

Blogging – Shows visitors that you are posting quality content on a regular basis and talking about relevant subjects to keep them interested.

Tweeting – Shows that you are active, especially if you post tweets every couple of hours which is what you should be doing with Twitter anyway.

Quality – People will trust you if it looks like you put time and effort into making your site look stunning as well as professional. It should be tested by humans for humans and have a good user experience. Make sure everyone gets a great first impression.

Being Real – Make sure you have a telephone number along with other contact details including an address if there is one so people know your business is real.

Simply put, people who have had bad experiences with dodgy sites are careful about the sites they trust and purchase from.

The second element is TrustRank, the unofficial set of factors that determine how trusted a site is by using sophisticated algorithms affecting the Search Engine Ranking Process (SERP) rankings:-

Legal Issues – In the EU, you must have a Privacy Policy explaining how cookies are used and handled if they are collected. People have seen better positions in search results by placing the policy link in their footer.

SSL Certificates – This is a definite factor for online businesses. Major search engines can tell how trusted a site is by a Trust Authority. Companies such as VeriSign provide secure and trusted certificates with EV (Extended Validation – the green bar that appears with the HTTPS in the URL) features which is instantly recognized by visitors, spiders or crawlers.

Domain Age – Even if you use paid services to hide WHOIS data, its been said that Google can see the actual data anyway so the data should only be hidden if really needed. The age of a domain name can show that you’ve been around a while and it can be a good idea to have at least 10 years registered on it.

Links - The sites that link to you and the sites you link to yourself can tell a lot about an organization. It not only determines your PageRank, but if you have links to sites Google may consider spam or junk, it can affect your authority too. Make sure all your links are of good quality and are completely relevant.

There are other factors, but Google will probably never tell us. An interesting fact is that TrustRank was actually registered by the corporate giant in 2005 along with a patent to go with it. So it’s definitely real and it could mean more to the SERP than PageRank. Give it a try and see if it makes any difference because it’s definitely worth it.

West London based freelance web designer Sohail Amir, providing bespoke web design and development solutions.

By Kristina Jaramillo in Featured

linkedin1I spend hundreds of hours on LinkedIn every month researching, testing, tweaking and seeing what works and what doesn’t – and that’s on top of the hours I spend marketing my business and my clients’ businesses on LinkedIn. So in a week’s time I view thousands of different professional profiles.

I see people who write their profile in 1st person. Others will write in 3rd person. Even the LinkedIn marketing experts say different things when it comes to whether or not you should write your LinkedIn profile summary in first person or third person

So, today with this article, I am putting the debate to rest. I’m giving you the definitive answer to whether you should write your profile in 1st person or 3rd person – along with the reasons why.

7 Reasons to Put Your LinkedIn Profile in 1st Person and Not 3rd Person

Reason #1:

When you write your LinkedIn profile in 3rd person it reads like a boring resume and seems very technical. Or, it can sound like you are writing a biography which is not very personal or interesting. It does not give the reader a true idea of who you are as a business person, thought leader or individual.

Reason #2:

When you write your LinkedIn profile in 1st person it says to the reader that “I have character and confidence in my abilities. I’m willing to tell you in my own voice.” It tells the reader that you actually wrote your profile in your own words and took the time to personalize it.

Here is an example from one of my clients, Dan Janal, who took the time to pay attention to detail when writing his profile:

“Imagine being featured on the front page of USA TODAY — and then being able to double your speaking fees immediately just like PR LEADS client Patrick Snow of Creating Your Own Destiny. Imagine the website traffic and sales you can generate if only you can find a way to get more publicity so you can speak to millions for free!

Now, small business owners, solo PR firms, speakers, authors and entrepreneurs can get name-brand publicity tools and publicity coaching they can afford. I’m talking about the same top-tier publicity tools that major corporations use to get mega media placements – but you can get it at a fraction of their cost.

For example, my PRLEADS.com service puts you in touch with reporters who are writing articles and need to find expert sources like you! We’re talking journalists from big name publications and media outlets like The Wall Street Journal, CNN, and Redbook.”

You can read Dan’s entire profile at:

http://www.linkedin.com/in/danjanal

Reason #3:

When you write your LinkedIn profile in 3rd person you create an automatic disconnect. It’s too distant and pompous. And, it automatically makes me think of the back cover bio of an author in a book.

Let me show you what I mean. Here is a real example of someone’s LinkedIn profile summary – the name has been changed to protect the guilty:

“Chris Baton is an attorney who specializes in immigration law. A large percentage of his practice is focused on immigration trials and appeals.

Chris was the former chairperson for the American Bar Association Solo and Small Firm Division, Immigration Law Committee. Throughout his career, he has served on many local, state, and federal government boards and commissions. He speaks professionally on a variety of immigration and political issues.”

Many of the profiles are done this way because the user has copied a biography from their website or another source where 3rd party format is more common. This shows me that you did not put any thought or time in to creating an effective LinkedIn profile. You need to show viewers that you care enough to connect with them on a personal level.

Reason #4:

LinkedIn is a virtual networking platform for business professionals who want to do more business. It is the first step in building a relationship with someone. You wouldn’t introduce yourself in the third person if you met someone at a networking event – would you? Then why would you introduce yourself on your profile in 3rd person when writing in first person gives you a more genuine and personal touch.

Reason #5:

Your profile should be more about the reader than you. It should provide as much value as possible to the reader and it should be used to create discussions and conversations about you, your company, your products and how you can benefit others. It should be focused on what will or can be provided to the reader should they engage with you. Your profile is a “marketing piece” not a resume. And, marketing pieces are in 1st person!

Reason #6:

It’s YOUR profile. You are not a reporter writing a story about somebody. Nor are you putting together a press release. You have to personalize your profile to enable a reader or prospect to relate to you. Writing in first person gives the other person more confidence and trust in you. You are telling your own story. You need to write your LinkedIn profile for the audience MOST LIKELY to read it. Remember, you write to be read.

Reason #7:

You want to sound like you are speaking directly to someone, face-to-face, and telling them a story about your background and how they can benefit from your expertise. By writing in first person you are able to show your true character as a person and business owner.

Remember when writing your LinkedIn profile to personalize it by writing in the 1st person. Show your audience that you are just like them.

Now, do you still think you should be writing your LinkedIn profile summary and experience sections in 3rd person?

LinkedIn marketing Expert Kristina Jaramillo, the creator of the first LinkedIn marketing templates at http://www.InstantLinkedInMarketingTemplates.com helps business professionals network more effectively on LinkedIn so they can get more website traffic, prospects and profits. Now, with her free special report, you can uncover how you can become “the trusted source for your industry on LinkedIn” by avoiding her top 14 mistakes. Get this information for free at: http://www.GetLinkedInHelp.com

By Gayle Hawks in Featured

spn_exclusiveCommunication, Customers, and Connectivity

Relationship marketing is not a new marketing concept, however, it has become an increasingly more important concept in the modern economy. Relationship marketing basically uses a company’s relationship with its current customers as the basis of targeted marketing efforts. This relationship is fostered and closely nurtured to ensure that customers are satisfied with their products or services and that they remain loyal to the company.

Customer Satisfaction

The most important element of relationship marketing is customer satisfaction. Customer satisfaction, which can be achieved through quality customer service, quality products, and quality service, is used to not only retain customers and generate referral business, but it is also used as a source of marketing data. After all, satisfied customers are more willing to talk with company representatives about their experiences, to make recommendations (those all important word of mouth referrals), and to accept marketing materials.

There are several ways in which customer satisfaction can be used in relationship marketing. The first way is through an online opt-in communication system. Customers that want to receive promotional materials and communications from the company opt-in to an electronic mailing list. Viral marketing techniques can also be used as a part of a relationship marketing campaign that is designed to promote customer
satisfaction.

Customer satisfaction can also be measured and monitored through the use of relatively new social media outlets such as Twitter and Facebook. Two great examples of companies that actively monitor social media channels (especially Twitter) are General Electric and Chili’s. Both of these companies employ very aggressive tactics in the realm of social media to monitor what is being said about them, their products, and services.

Customer Retention

Customer retention is another focal point of relationship marketing. In this case the marketing professional would take steps to ensure the customer remains loyal to the company. This is usually accomplished by offering loyal customers special perks such as discounts, promotional items, private sales, and other rewards and incentives.

Once customer retention programs are in place and a relationship has been established, then the marketer can utilize relationship marketing strategies to mine data from the customer. This data may then be used to create customer retention measures, to identify problems, and to develop corrective plans for those identified problems.

Relationship Marketing

Unlike other types of marketing, the success of any relationship marketing campaign hinges on the ability of the marketer to establish an ongoing relationship with their customers. Relationship marketing has really come to the forefront for many companies, especially in the online/Internet realm. With debacles such as the “Motrin Moms”, “United Breaks Guitars”, the Nestle problem, and the @keyinfluencer/FedEx issue, it’s become more and more apparent that companies need to dedicate time and effort in developing, maintaining, and monitoring appropriate relationship marketing tactics.

As social media continues to develop and grow, relationship marketing tactics will continue to evolve and change as well. Companies large and small need to take a proactive step in their relationship marketing – especially in the main online communities such as Twitter and Facebook. With the speed in which bad experiences, poor service, poor performance, or inappropriate actions can be reported and spread online, the need for vigilance in relationship marketing has never been greater.

Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative Real Estate Business Cards website. We’re eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com for Online Business Cards. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding business cards design or business card management. Be part of the professional business cards company.

By David Jackson in Featured

PageRankDid you know the only businesses that make money on the Internet are those on the first page of Google?

Oh, you already knew that?

So you’re not the least bit surprised by my statement?

What’s that you say? You’ve been hearing for years how important it is to be on the first page of Google?

I see. So my statement just reinforces what you knew all along.

Well, that’s good. That’s very, very good.

Except for one thing…

It’s a BIG lie!

The Google First Page Lie

That’s right, it’s a big lie!

You Do Not Have To Be On The First Page Of Google To Make Money On The Internet!

By Tom Wilson in Featured

spn_exclusiveI recently attended a SEM seminar where the speaker, a SEO consultant, tried to show how scalable SEO is. Then he compared it with paid search, which, he said, was not scalable. As a PPC consultant, I found this irritating. Not only was he wrong but he was also peddling the standard myths about the relative ROI’s of these two SEM strategies.

What Is Scalability?

In case you’re not sure, I’ll explain scalability. This means that over time the gap between sales and costs widens so that your business or products become more profitable.

In the context of SEM, scalability occurs in any one of three ways. When simultaneously your marketing costs fall and sales value rises. Or sales remain the same, but don’t cost you as much to acquire. Or marketing costs remain the same but sales value rises. Whichever way, you have scalable (rising) margins.

SEO and Scalability

The speaker promoting SEO scalability showed us a very convincing graph. His example was a company just starting out with search engine optimization and hiring an agency. He put the agency cost to the client at $1000 per month for 12 months. On his graph, this represented a straight line.

By Adriana Noton in Featured

SEO-TipsSEO (Search Engine Optimization) is one of those things that can make or break an online business. It is so important to find ways to get your message out and motivate others to visit your website to get more information. It is very unlikely you will ever have much success if you don’t learn how to effectively market your sites.

Internet Marketing involves learning about and keeping up with the best marketing techniques and practices. It is not unusual to find little changes that can increase your traffic and sales. Learning to test your sales materials, landing pages, and other factors will ensure you have constant results and you’ll build upon your success.

It is highly recommended you avoid any techniques or shortcuts you may come across often referred to as ‘Black Hat’. These tactics might provide some quick results, however, if you wish to have a long-lasting presence and reputation, it will be better to avoid the temptation to use them. Learn from those that have employed successful practices and principles, it will be worth it in the long run.

Not only will marketing methods change, so will the algorithms that search engines use. Their goal is simply to provide their users with the most relevant search results for any given term. Changes and updates they make may affect your rankings at times. However, if you are using sound and proven techniques, you should be able to recover quite quickly with some minor tweaks.

One practice that goes a long way in helping you get that valuable traffic, so you make more sales, is learning how to find potentially profitable keywords. The key is to find those words that a lot of people use, yet there are less websites in place that you will be competing against. Many different approaches to doing this are offered online.

Once you find those high-value keywords, you can use them in domain names, or just start posting on your site, using them in the most effective ways. You’ll also use them for link building. The idea is to use them as anchor text so you start getting links that point to your website, or the page where there is more information. You can also use them when commenting on blogs and forums related to those items you’re marketing.

To increase the value of the posts and articles you write, it is important to learn how to effectively use Latent Semantic Indexing (LSI). These are words that are directly related to your keywords and when included will add relevance to what you have written. You’ll also will want to learn the best ways to make the most of all the social media sites to increase your exposure and find those interested in your offers. You’ll also get more valuable backlinks that will increase the importance of your website. All of these are things you will want to do so that over time your website will show up higher in search results for the terms you want to rank for.

The biggest advantage is that these are SEO practices that will give you long-term results. How much success you attain with your marketing efforts will depend a lot on how effectively you learn to apply these principles. At the same time, if you try to cheat the system, you’re very likely to see a loss of visitors, sales, and perhaps see your site disappear from any search engine results.

Consult the top search and social media marketing firm in Canada for more advice on Montreal SEO, as well as other web-based processes. Offering a wide array of search engine optimization London strategies, contact the experts today. http://www.searchenginepeople.com/

By Gayle Hawks in Featured

spn_exclusiveOver the past few years, the stock photography market has exploded and expanded exponentially. Iconic stock giants such as Getty Images, Corbis (privately owned by Bill Gates), Alamy, and Jupitermedia, Inc. (parent company of Jupiter Images) dominate high end publications and websites. Unfortunately, most of the images available from the companies listed above are simply too expensive for most small businesses to purchase for their web use, advertising campaigns, and media related ventures. Many times you’ll see images owned by these companies used in highly publicized magazines and websites such as Time, Sports Illustrated, CNN, and many others. So, how do small businesses locate quality stock images that they can use effectively to promote their business and/or products?

The answer lies within the microstock websites. This emerging group of sites (such as iStockPhoto, BigStockPhoto, and Dreamstime) allow customers to purchase high quality images at much lower prices. Each site has certain licensing options and distribution restrictions for images, but most of the time a customer can purchase the desired image and the necessary license for a relatively low price.

For most companies, finding a good, applicable image isn’t a problem. Just between the three stock sites listed above, there are over six million images. Yes, some of them are duplicates, with the same artist creating galleries on each site. However, there are still several million different images available.

A word of caution though when you are selecting an image to use – try to stay away from the most popular images. Why do I say that? Well, they are popular due to being sold and downloaded more times. Why do I caution you against using popular images? Because you don’t want to create branding material for your company or product that is being used elsewhere. Your business is unique… your product is unique… it may not be in your best interest to use an image that has been sold hundreds or perhaps even thousands of times.

What am I talking about? Well, perhaps it’s best to just use some visual examples. I came across this blog post which shows how three major electronics companies used the same image in various promotions. Check it out for yourself: http://www.brianbehrend.com/archives/2004/09/more_stock_foot.php

Better yet, here’s a nightmare scenario that you would never want to have occur for your company. Can you imagine the constant explaining that Design Matters has to do regarding their (lack of) association with Vagisil? You see, they both used the same image of a young teen girl in their promotional materials. Unfortunately, the link to the Vagisil ad is no longer active. The Wall Street Journal also featured an article on this dilemma several years ago that is still worth reading.

These examples are the risk that you run when choosing to use stock photography for your business. I am certainly not telling you to abandon the use of stock photography for your business! Please don’t misunderstand. However, I am recommending that you proceed with caution. There are very valid risks to consider. The customer’s perception of your business is on the line.

David Ogilvy said, “Always give your product a first-class ticket through life.” This incredibly important concept is applicable to not only a product, a brochure, or your website – but your business as a whole. Is purchasing an image for a buck or two really the best route to take? It can be if you navigate your way through the process wisely.

Choose a Photo That Matches Up With Your Purpose

Don’t just choose one to “fill space.” Rather than use a potentially risky or dull photo, fill that space with great content. Or, at times… empty space might be the best option. Space is good.

Be Creative in Your Choice

Instead of using a picture of a man or woman, (who isn’t employed by your company), perhaps a graphic of some sort will convey the same message just as effectively. Or better yet, hire a photographer to take pictures of your actual employees. It may be slightly more expensive to choose this route, but the end result will certainly be more genuine.

An example that comes to mind for me was a Sear’s sales flyer that I received in the mail not too long ago. It completely missed the mark with me. I flipped through it until about page 3. On that page, I finally realized that every person in every picture had well placed smudges on their faces. (The flyer was geared toward outdoors/construction clothing and accessories.) I even saw painters with paint on their hands and face…however, their painting clothes were spotless. I also wondered why the “architect or engineer” in the picture seemed to have a
big muddy smudge on his cheek when there wasn’t any mud around in that particular picture… he was standing on a nice, dry concrete slab.

The pictures were a complete bust for me. I didn’t look at anything in the catalog with the mindset of “hey… I wonder what’s on sale”; instead, I was just looking at the ridiculous pictures. In my opinion, the whole catalog was a ridiculous attempt to get me to purchase something…and it didn’t work.

Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative Real Estate Business Card websites. We’re eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com for Print Business
Cards. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding online business cards design or business card management.

By Andrew Holtom in Featured

facebook-logoIn the world of affiliate marketing Facebook is a powerhouse of marketing. Affiliate marketing is a type of business and by now you will be well aware that every business should really have a presence on Facebook as it provides so much in the way of opportunity. It’s a good place to build a community and it can also be a good source of traffic to your products. Let’s look at how to set up a powerful Facebook business page that will enable you to engage with your connections.

Plan Your Page - the first step is to create your page online. This needs to be planned so that it is preferably right the first time around. You’ll need to think about using a keyword as part of your page title. For example, if you sell health products then make this part of your business page title. This will then be something that can be useful for the search engines, both inside Facebook and outside of it in Google.

Use the Fields - there are plenty of areas to add words on the page, be sure to use them. Add your website link, description and what your company/business/page is all about. Add your website to the ‘About’ section so that people can find it easy to click through to you. Remember with all sales including affiliate marketing – you mustn’t spam – use your writing to build desire.

Add Photos - add your products in a variety of photo albums for easy viewing. Part of what people love about Facebook is being able to look at photos. Five of the photos will be shown randomly across the top of your Facebook business page. Ideally you should create a profile picture that communicates something about your business – i.e. what it does, it’s brand image and your website if you have one. It should ideally tie in with the brand image on your website or your blog.

Finding People to ‘Like’ Your Page - suggest your page to your friends on Facebook to get started. Add an icon through to your Facebook page from your website. Also post your Facebook page up on any other social sites that you use such as Twitter. If you use any marketing material such as business cards or email signatures, then add your page to those too. Even with affiliate marketing – operating under a business can have it’s benefits as you grow – you may decide to present yourself with a particular brand image. Once you have 25 people connected to your page, you will be able to sign up for a vanity URL on Facebook and select a URL for your Facebook page.

Use Your Page - post your blogs and other information that people may find interesting and relevant to your niche. Don’t do the sales spiel or you’ll lose some of your connections because it’s a version of spamming. Affiliate marketing should be the same as other marketing – i.e. all about building desire for a product. You should mention the benefits of your products.

Monitor Your Progress - the main goals of your Facebook page should be to grow your connections and to develop your interactions. You can measure how well you are doing by checking on the ‘insights’ link of your page. You will see several graphs detailing how well you are doing on these two fronts.

By following the above suggestions, you will be growing your affiliate marketing business in a way that will bring you more sales.

Andrew Holtom is an experienced and accomplished online marketer. Andrew enjoys introducing newcomers on how to successfully make money online. If you are looking for an easy way to get started with affiliate marketing, internet marketing or having an online business, then check http://www.webmarketinformation.com where you can download a free 94 page guide to starting your own online business.

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Google Celebrates Art Clokey’s Birthday
Not many people will recognize the name Art Clokey. But a lot more people will recognize the green c...
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Reader Rescue : Should My Meta Description Tags Just Duplicate My Title Tags?
Hi Everyone From early days learning SEO, I went ahead and did all my meta descriptions with a bi...
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Death of Steve Jobs Fails to Break Twitter Record
We all heard the sad news yesterday that Steve Jobs, founder and visionary at Apple, had died at...
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