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July 8, 2011

Mobile Marketing Methods

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If you want to grow your business, then it is time to take mobile marketing into consideration. You will need to have a firm grasp of network marketing in order to take your business to the next level and effectively understand this type of marketing.

SMS is one of the most commonly used campaigns of this nature. SMS stands for short messaging service. Any mobile device is going to be able to view SMS and Text Messages. If you have your clients’ phone numbers, this can be an excellent marketing tool for your business. You will be able to send updates about promotions and other business related information straight to their mobile phone.

If you want to take it a step farther, you can go with MMS. This stands for Multimedia Message Service. With this type of message you will be able to include media, such as photos. These messages are a bit more complex, and while not all mobile devices can receive them, most will be able to.

More and more people are getting SMART phones these days. People are able to get instant updates about your company through mobile web applications, and they will not only be able to get the information faster but they will also be able to avoid text messaging fees. Another form of technology that is becoming quite common is Bluetooth. This is not just limited to the headsets. This technology can be used from roughly 33 feet in distance. Even though this may seem like a relatively short range, it can still be used for marketing within a close proximity.

There is another type of technology that is much like Bluetooth. It’s called Location-Based mobile marketing. It isn’t as commonly used as some of the other methods, but in the future it may become much more common. This is a type of marketing that delivers media straight to someone’s mobile device based on where they are located through GPS technology. Obviously, it seems as though you are going to need to get the user’s permission to use this form of marketing. Although it has not risen to total popularity yet, in the future this is likely going to be a popular method.

Some other methods have started to catch up in popularity as well. Quick response codes (QR) are barcodes that are two dimensional, and they seem to be getting more popular. Mobile banner ads are always a common variety. All of these methods play a part in Mobile Commerce, and businesses that are taking part in this type of advertising are finding a great deal of success.

You can automate your phone calls with Interactive Voice Response, or IVR. You can even organize a list through your computer to use voice broadcasting and call pre-programmed numbers. You can send messages to your customers that you have previously recorded in order to let them know their order status or update them on promotions and such. Mobile marketing is the future of marketing for both small and large businesses, and you will find that your business can have great success using any of these methods.


Did you know that 97% of text messages are read compared to about 25% of e-mails? That means you can get your message to your customers quickly and effectively. More people have cell phones than computers. Mulkern Internet can set up and manage your text messaging campaigns.Visit: http://mulkerninternet.com/mobile-marketing/

3 Responses to “Mobile Marketing Methods

    Joe,
    Good write up on the uses of mobile in marketing. What do you think about small business use of mobile marketing? Big brands only or can the little guys get a leg up?

    avatar Christina Carabini says:

    One very easy and assured way to make sure that your business house is saving that amount is by keeping a check on your business mobile tariffs. It is imperative to keep a close watch on the tariff of your business mobile so before taking up the contract make sure that you compare the business mobile phone contract with the others available in the market…When signing up the contract you need to understand that the condition and the requirement of your business will not remain the same always and may alter from one month to the other. Thus when you sign the contract for your business mobile phone it may not always be the best for the entire life span of your organization.

    avatar E. Keith Owens says:

    One very easy and assured way to make sure that your business house is saving that amount is by keeping a check on your business mobile tariffs. It is imperative to keep a close watch on the tariff of your business mobile so before taking up the contract make sure that you compare the business mobile phone contract with the others available in the market…When signing up the contract you need to understand that the condition and the requirement of your business will not remain the same always and may alter from one month to the other. Thus when you sign the contract for your business mobile phone it may not always be the best for the entire life span of your organization.

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