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July 11, 2011

Advantages of Advertising on Facebook

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A friend of mine was recently in a car accident. His wife posted a Facebook status update reading “Hubby in a car crash – thankfully nothing serious”. By the end of the day, she’d received twelve phone calls from insurance companies offering her no win no fee claim, services.

Where did the insurance companies get their information from? How does a Facebook status update become a targeted sales opportunity?

Let’s start with the obvious. Advertising on Facebook is advantageous because everybody uses it. There were 600 million active Facebook users as of January 2011.

Facebook offers advertisers the ability to geo target their advertising, by country; by state/province/county; and by city. It also lets them target advertising according to specific keywords, phrases and interest areas. When a user signs up for a Facebook page, he or she fills out information on his or her profile page that describes his or her interests. Facebook advertising lets the advertiser target his or her ad according to those interests.

There’s a less tangible advantage to advertising on Facebook, which is involved with the site’s own history. Facebook has always sold itself on the idea of exclusivity. You can’t see someone’s profile page unless he or she lets you. And you can’t be friends with someone unless they accept your request. The whole atmosphere of Facebook is about permission – permission to interact, permission to join groups and share interests. When targeted advertising pops up on your Facebook page, it feels like you have asked for it to be there – or at least that you have allowed it to be there. And that makes you more susceptible to its message.

Social media is constantly evolving, with Facebook as its apogee. Other Internet megaliths are getting in on the act – Google, for example, has just started trialling its “+1”, which shows you sites relevant to your search that people in your social network have tagged. The idea is one of backwards advertising. Consumers are still being directed towards products they might like to buy – but their own preferences, their likes and their plus ones, are taking them there.

The difference between advertising on Facebook and arriving at a product as a result of a +1 (which is similar to a Facebook “like”), is that the Facebook advertiser is not part of your social network. He or she is recommending his or her product rather than one of your friends. And that’s the ultimate advantage, right now, of advertising on Facebook. An advertiser, who knows exactly how to word and structure to encourage you to buy, can use Facebook to give himself or herself the status of “friend”.


Nilanjan is a Website Designer at TemplateKingdom, He is a regular blogger of the Templatekingdom.com where he writes about web design inspiration, photography and Internet Marketing.

5 Responses to “Advantages of Advertising on Facebook

    avatar E. Keith Owens says:

    There are hundreds of millions of people using social media sites like Facebook and Twitter on any given day. For instance Facebook has over 550 million users which is a truly astounding figure. More impressive are the 225 million people who log onto their Facebook page daily and the 700 billion minutes that are spent on the site checking statuses and chatting with friends.

    Nowadays you can now use the advantage of Facebook to help you start an internet business, although Facebook is also now consider as a good source of traffic.

    Never thought of this. This really helps? I never thought of business from my Facebook account.

    As much i could understand about the facebook advertising. It is highly beneficial public type services like if you are offering the household products at facebook and made your website’s like page so there would be many visitors to join you because its the need of everybody. On the other hand if you are offering the services which is not necessity use of the life then difficult to sale more on Facebook although a good strategy can change the statistics but very rare and would have low sales comparative to routine use products.

    avatar Wesley Wise says:

    The story about the insurance is very interesting. I think this is another form of approach for companies in their market strategies and it’s really overwhelming how they’re quickly adapting to the rage, which in this case, is Facebook, or social media, in general.

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