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July 22, 2011

Affiliate Marketing Tips : Use Press Releases To Gain Media Coverage

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Press releases are a powerful way to promote your affiliate marketing products. Let’s look at how you can use them to best effect.

A press release is really a newsworthy article or story that can be submitted to a variety of media outlets – including online sites, newspapers, magazines, radio. By providing journalists with a story you are satisfying their constant need for new stories to cover, whilst you can gain free promotion of your services/products or website.

By preparing a press release in a particular manner, you will gain more chance of it being featured by a media establishment. So how do you go about creating a press release?

Pick your angle – the type of news the media really enjoys is news that is amusing, controversial or remarkable. If possible try to find an angle that will appeal due to it’s quirkiness or because it is a human interest story. Link to famous people if possible, but do not write anything that you cannot back up. Do not base your story on promotion of your affiliate marketing products, it really best to pick another angle to feature – but to allude to your products in the quote.

Length – your release will need to be between 300 and 800 words long for it to be most useful.

Quality – grammar and spelling will need to be correct and standard. Use the active voice as much as possible as this will read better and will also be more current than using past tense.

Headline – the headline is what will sell the story to the media and then to readers. You’ll need to attract attention and to round up what the story is about all in one. Put yourself in the media’s shoes and consider what they might find interesting.

First paragraph – this is your summary paragraph and should convey the whole story as a summary or in a nutshell. It should be strong enough to stand without the rest of the press release.

Further paragraphs – this is where you will explain more about who, why and when. Write about the benefits of the product that you want to promote. However, remember that this has to be done in a manner that does not appear to be a direct sales approach – it really is about finding an angle that the media will find of interest.

Quote – add a quote from the people involved in the story. In my experience, this is where you will add any sales type information – about what an individual thinks of a particular product.

Where to submit your press release – there are plenty of places online to submit your press release to. The best approach is to build a list of the sites available, then weed out those that aren’t going to work for you based on cost, topics covered and then over time you will learn about which sites work best as you watch the results. Try to select the sites that will provide you with information on how many hits/reads there have been of each press release. To find press release sites that might suit you, check out competition in affiliate marketing and study which sites they use.

HARO – Subscribe and follow the HARO (Help A Reporter Online) requests that are sent out twice daily. These requests are from journalists looking for people to take a story or a quote from. Quite often you can find international opportunities for promotion via well known media that beats paying for advertising and will reach your target audience.

Being successful in affiliate marketing means that you should take advantage of any opportunities that you find along the way. Press releases can be used to suit promotion of products and membership sites, it’s just honing your skills so that you produce usable and remarkable articles.


Andrew Holtom is an experienced and accomplished online marketer. Andrew enjoys introducing newcomers on how to successfully make money online. If you are looking for an easy way to get started with affiliate marketing, internet marketing and an online business, then visit http://www.webmarketinformation.com and grab a free 94 page guide for immediate download.

One Response to “Affiliate Marketing Tips : Use Press Releases To Gain Media Coverage

    avatar SDBeachguy says:

    Andrew, thanks for the informative article, especially the HARO suggestion!
    I have found that local newspapers and circulars are good for PR placements with a strong local angle, e.g. “New Business Start up Adds to Local Employment Numbers”

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