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SiteProNews Blogs

• Editor's Corner
• Darren Dunner
• Jerry Bader
• John Sylvester
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• Mel Strocen
• Titus Hoskins

Building An Iconic Web Brand

By Jerry Bader in Featured

Do you have an obligation to be good, and by good, I mean good at your job? Do you have a responsibility not just to be professional and do what you do on time and on budget but also to be creative, thought provoking, and stimulating in the way that you do it?

Myth-Making as a Branding Strategy

The reason I ask the question is I recently read a comment on a business blog posted by a self-proclaimed advertising expert that justified the notion that schlock advertising works. I don’t know about you, but I find the idea disturbing. Sometimes ads work and sometimes they don’t. There are lots of reasons why advertising fails and in many cases it has more to do with implementation rather than conception. And yes we all know that schlock advertising like negative political ad campaigns work in the short-term, but ultimately the tactic leads to audience disillusionment and frustration, which is why we talk to our clients about marketing not advertising.

Marketing is About Building A Legend

Marketing requires you to take the long-view; it’s an approach that requires a company to stake out a position and build a personality that customers can rely on to be consistent and ethical both in offering and in execution. Marketing is about building a legend, an iconic brand that explains who you are, what you do, and why anyone should care. Marketing is about psychological persuasion in order to improve your audience’s businesses or personal lives. Marketing is about transformation, it communicates a brand story that acts as a metaphor that defines your identity, which in turn helps customers define and express themselves.

Could New Generic Domains Spell Trouble for Google & Webmasters?

By Titus Hoskins in Featured

ICANN, the governing body for all Internet addresses, has announced new changes on how domains will be named in the future, which could definitely spell trouble for not only Google but all the other search engines as well. But they won’t be the only ones. Small webmasters and online marketers should be more concerned and troubled by the introduction of these new “generic” or “dot anything” domains.

Why?

Mainly because these new ICANN changes will transform and alter the web forever.

The impact and range of this transformation will largely depend upon two factors. First, how wide or liberal will ICANN be in their interpretation and implementation of these new domain naming changes? Second, how quickly Internet users adjust to these changes and for that matter, whether or not, they will even use these new generic domains.

However, if human nature stays true and previous Internet usage stays firm, web users will want the fastest and easiest way to find what they’re looking for on the web. This is where the new “generic” domains could change the whole playing field. It could even possibly transform the web as we know it today.