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August 4, 2011

5 Steps to Qualify for Your Business Black Belt

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Many small businesses fail today without the process or discipline to succeed. When all the excuse-making is said and done, do you have the will and the skill to survive and thrive?

A few weeks ago I watched the culmination of 4 years worth of work that started at the ripe old age of six. Huh? As impossible as it seems, 4th graders can set a goal, focus on it (kind of), and progressively realize it one step at a time. I’m talking about my son Jack, who just achieved a black belt in Karate. This was a big deal to all the kids and adults in his class, reminding me of achieving my Eagle Scout as a
teenager, and this dad was beaming!

These guys were unbelievable, and on the grueling 6 hour day of final testing and ultimate celebration, it was amazing to see not only Jack but everyone in the class crackle with a precision you wouldn’t think possible.

So how’s this apply to you as a business owner? Here are 5 Lessons in Black Belt Mastery for your business.

Progressive, Manageable Goals

Do you know how many colored belts you need to get through in order to get a black belt? 13 of them! Somewhere, one of Gary Larson’s talking animals is saying “What the?!”

There is white, white & yellow, yellow, orange, green, blue, purple, purple & yellow, brown, brown & yellow, red, red & black (danbo), and finally, black belt.

Each one of these is a little step along the way, a bite size goal that makes the end goal more attainable. It takes a few years, and the Masters of Karate realize that.

Your business needs big, hairy, audacious goals to be certain. It gives you the brass ring to strive for. But break that down into process steps that demonstrate little successes, advances toward the end goal.

I help companies get noticed using web video promotion. I put solid, entertaining and informative video interviews together and work to get clients on a schedule of video releases. We may shoot all the videos together for convenience, but the process is staged with small, press-release style videos that are easy to create and publish.

Create and Follow a Process

Processes are like noses in business. Everybody has one. Guess what? I don’t have to have the strongest sense of smell in the world to know when something stinks, I just need to use the nose I have.

So it is with processes. Jack’s black belt training requires a philosophy, knowledge of seemingly irrelevant things, and little memorized routines called forms that the students use to develop physical eye to hand coordination and control. Does Jack’s school use the best process to train Karate? Who knows and who cares! They use and follow a process and stick to it.

In the video example above, content creation is a process. The questions and answer format is a clean, fill-in-the-blanks questionnaire for creating the compelling content that the executive needs to connect with his target audience.

I don’t care if it’s the best process in the world and neither do the companies who hire me. I step into a vacuum void of leads, and my processes are better than the ones that the marketing team doesn’t have.

Practice Until Your Brain Bleeds!

Many a night my son got home from Karate at 9 pm, and then we fought our way (literally) through his homework until 10:30 or so. Ever try to keep a 9 or 10 year old focused on academics at 10:00 at night?

The goal progression and training was so focused and disciplined, it required countless hours to achieve mastery at each of the belt levels I described. Credit the little guy, he put in the time with a little arm twisting.

In Malcolm Gladwell’s Outliers, I learned it takes 10,000 hours to achieve mastery in any discipline, be it athletics or computer programming. True success outliers are those that either by luck or by plan find a way to get those 10,000 hours under their belts.

What about you? What does your company stake it’s claim on being the best at? Have you put in your time? Can you? You need to practice your business guitar until your fingers bleed, my friend. The sales guys aren’t going to get good at making calls until they are making 125 a week or more, each and every week, over and over again. Lessons from a 10 year old.

Solicit Vocal Supporters

Whenever the Karate students test for their next belt, be it a brown belt or a 4th degree black belt, the Dojo is filled with rabid fans, both other students, parents and friends. It gets loud, with board breaking being the culmination of the demonstration. The students punch and kick boards to raucous applause, and you can feel the energy buoying the little ones who may miss on the first few tries. In fact, I’ve seen a 6 year old kick a board until his foot was throbbing in pain until he broke it, limping off the mat to a standing O.

In your small business, you may do all the work but don’t go it alone. If your spouse is not on board and wants you to go get a real job, it is extremely hard to succeed in spite of that lack of support. But, if he or she is cheering you on every time you fail, you’ll find a way to smash your way to the finish line too, even while limping across with a sweaty smile on your face.

Fail Until You Succeed

How many of Jack’s class failed doing their forms or breaking boards or sparring? All of them, many times over. Gentle correction from the instructor, try again. As part of Jack’s final black belt testing, he had to come up with a staged self-defense skit with other kids his size. He and his partner tried about a dozen things in the weeks prior to the big day, each time failing, adjusting, getting creative, failing again, and changing tact one more time until finally-success!

I market my own business with this blog and my website mostly. I fail every day to get a conversion, or to get the copy right, or to finish the squeeze page the way I wanted. I post articles that I think are home runs and less than a dozen people read or re-tweet them. I just have this belief that sooner or later I will run out of ways to fail and find just the right mix to get the results I’m looking for. [No I’m not going to mention Thomas Edison-damn! Just did.]

So if you’ve gotten this far you’ll realize that the Business Black Belt is not the Karate Black Belt or the Six Sigma Black Belt. It’s not certified by a governing body. It’s you as a business owner demonstrating the resolve, determination and discipline to follow the steps in this post to bust through your boards and achieve ultimate success.

Summary

Even a 10 year old can get a black belt in Karate! Can your business earn one in survival? Small businesses fail because they don’t have the discipline or process to succeed. 5 Lessons from a 4th Grade Master.


Everyone in the dojo notices a black belt. Are customers, partners and employers noticing you? SmartVu video interviews get you on the map! Karl Walinskas owns and operates Smart Company Growth, a business growth firm that helps white collar professionals. Stop in to check out the Smart blog or get special informational goodies for aggressive entrepreneurs and business owners looking to break out.

2 Responses to “5 Steps to Qualify for Your Business Black Belt

    avatar Tom Shivers says:

    In a day when “make money online” is the trend, it’s great to hear some gritty reality to how business does achieve that goal.

    avatar Adrien says:

    You have great points there, that’s why I always love your blog, it looks like you are an expert in this field. keep up the fantastic work, My friend recommends your site.

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