August 5, 2011
Hello I guess most of you reading this are no different to Sam & I, we have seen the opportunity of developing a business online and either changing our lifestyle and/or just making some extra cash, but one of the problems is as the internet expands more & more people are coming online.
In the last few years, it’s true to say the number of people making money online has increased greatly. However, what this also means is that you’ve got more people trying to get a piece of the internet pie. In order to stay ahead of the competition, you’ll have to take advantage of every method available to turn traffic into money.
What’s Your Goal from your Internet Marketing Activity?
While most of us love our niche and enjoy our work, let’s just admit that the bottom line is making money. Sometimes it takes a long time before you start to see profits from your hard work, but if you’ve got the drive to succeed, you’ll stay the course, and this is the key, certainly we have had a number of false starts, doing a bit then packing up for a while & coming back to it – it’s about staying the course and having faith that by doing so it will come good. For Sam & I, this is the year we are devoting significant time on a weekly basis and being consistent.
Get ‘Real’ Over Traffic
Traffic is the core basic of making any money online. Traffic is your customers, and without customers you don’t make sales. Every visitor to your site is another person who gets to see what your offering. The more people visit your site and have a look, the higher your chance of monetizing it. But not only that you want the right kind of ‘targeted’ traffic – those who you already know have an interest in your niche.
The whole point of starting an online business is to see a profit. You’ve put your money and hard work into it, and you want to be repaid. If you’ve got lots of steady traffic, you increase your chances of seeing that money. The way to make money online is to monetize this traffic.
Monetizing With Advertising
One way to monetize is with advertising. There’s advertising called PPC, or pay per click advertising. Go over and check out Google Adsense, sign up for a free account, this works on the basis that Google put ads on your page that advertise similar products or services. When one of your visitors clicks on this link, you get paid a commission by Google, The amount you get paid is very small, but it can be enough to provide a steady stream of income if you get a huge amount of traffic and you have a number of sites.
Google Adsense some few years ago was massive with many successful high profile internet marketers making a fortune, now it’s not quite what it was but there’s still many internet marketers doing very nicely thank you very much – consider it as just one of the methods to monetize your site and its traffic .
Stop & Consider This First
A word of caution here though, don’t confuse your visitor – if you really want them to join your list then that should be the primary function of your site. The more opportunities a visitor has to click away from the ‘main opportunity’ of your site, the less chance they’ll sign up to you list if that’s the ‘primary function’ – so consider this before going the route of adsense.
As an example my start internet marketing online site, It’s function is to offer credible unique content to people starting out, I want visitors to join my list – that’s it, so for me I don’t want the distraction of Google adsense.
However my learn herbal remedies site is a totally different ‘made for adsense’ site. Yep there’s good strong information there, but no product to buy just purely adsense to click on.
The key to making money with PPC is to have lots of traffic but it must also be targeted. You need to use every method available to get back links and raise your sites rank in the search engines. You’ll also have to have valuable content that will keep people coming back for more. Then, when you put ads that are relevant to your niche on your site, you can get paid when people click on them.
Another way to make money with your site is obviously affiliate marketing. For those of you reading this and just starting out this means joining an affiliate program. You advertise your affiliate’s products on your site, and when one of your visitors clicks through your link & buys or goes to their site, using your link and buys, you get a cut of the value of the sale. Affiliate programs keep records of every transaction and pay you out accordingly.
The percentage of the sale that you get can be pretty significant. With adsense, you’ll see small gains made over a long period of time. Affiliate marketing will get you pretty worthwhile commission sales because some affiliate programs offer commissions 50%, 60% and more of the order value. It all depends on their pricing scheme. If affiliate marketing is a way you choose to proceed check out at sites like Click bank.
Sell Information Products
The last 10 years have seen a huge increase in people buying E-books and other online products. E-books aim to offer useful information, and many target the ‘how to’ area of niches. The major difference is that they are digital products, available to download and not hard copy books. While just a few years ago people were wary of buying digital products that didn’t exist in any physical form, these days it’s the norm.
You can create an E-book, a video series, audio files or any other medium that you want. Choose a topic that helps people with some problem related to your niche. With the easy technology these days that we have for info product creation, it takes little technical know-how and almost no money.
On your site or through your newsletter or opt-in list, you can sell your information product to your customers. This is a great way to create a passive stream of income. Once you’ve got the product created, the whole system can be automated, so there’s nothing you have to do.
The Internet is always changing. To stay competitive online, you need to keep current and utilize every method available. These are just a few ways that you can turn traffic into cash on your website. Try them all and find one that suits you best.
Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line. Find out how to monetize your website, drive targeted traffic, use affiliate marketing, adsense and more with my popular Free step-by-step Special Report. Available at => http://www.startinternetmarketingonline.com