August 15, 2011
When you are aiming to build your business part time, you are required to pick and choose what to think about to get the most targeted visitors to your site. Do you spend your time on Facebook and Twitter or do you spend your time with SEO? Is one of these marketing tools more valuable than the other? Which one of these marketing tools will
get you where you should be the fastest? Will utilizing only one of these tools help you make more money?
Let’s dive into both of these tools to work out what would be best.
SEO – What Should This Marketing Tactic do for Your Business?
SEO or Search Engine Marketing, when done properly, could possibly get you the number one spot on Google, Yahoo and Bing. How important is this to your website and your bottom line? – absolutely huge! A number one ranking, even a page one ranking will bring you a large amount of traffic.
However, how easy is this for you to accomplish? Do you possess the expertise to get your site on the first page of Google? Just how much time will that take? When you are working on your business part time, you may not have enough time and energy to make SEO give you the results you want. If you have the money, you can have an SEO expert do that part for you.
SEO is a long-term strategy for your business. It also takes a lot more effort than social media and you don’t know if it will work. There are so many different keyword phrases to focus on, and so much content to get written.
Social Media – Would This Strategy Work for Your Business?
Social Media/Facebook/Twitter will bring you faster results. It will be much easier for you to manage and it won’t take so very long for you to receive the kind of traffic that you are looking for. Another vote for social media is the fact that it truly is free. You don’t need to pay anyone to create your Facebook page or your group. You can do that yourself and it won’t take that long.
However, even though you could get a lot of traffic faster from social media, it isn’t precisely the same kind of traffic. Social media prominence is not identical to a #1 listing on Google. If you are concentrating on social media, you really are actually building your reputation.
Social media will benefit your business when you can provide something that your fans will want on a consistent basis. If they’re in need of how-to information, you need to provide that on a daily or weekly basis. If you provide video type products, you have to provide videos on a consistent basis. The key to social media is consistently communicating with your audience.
So which is the best route, social media or SEO?
For me personally, you should employ the two tactics together. As you can see from Google results, many of the top results come from Facebook likes and material you post on your Facebook page. The search engines are using SEO along with what is going on in the social media arena.
And when you really examine the two, social media and SEO, you will see how you actually need to do precisely the same things for both. If you want high rankings in the search engines, provide great content on your Facebook page on a consistent basis based on what people are looking for and you will cover both at the same time. So, is social media more powerful than SEO? No, they’re both powerful. Consider using them together and you will have success with both.
If you want to learn more about using Facebook for your business, download Cathy’s free Facebook Guide at