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August 19, 2011

Does Article Marketing Work? 3 Reasons Why It Is Superior To Most Forms of Marketing Online

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Have you incorporated article marketing into your business plan yet? If not, you should most definitely start immediately because it works wonders. Article marketing is still one of the best ways for any business owner, whether inexperienced or advanced, to increase their business and make more money. Article marketing is one of the most solid and “evergreen” marketing tools available. It is not a flashy or glamorous process so you do not see many marketers talk about it these days and that is a shame, because nothing could be more easy to implement.

Internet article marketing is the process of writing articles, and then submitting them to be published all over the Internet. Once you produce a killer article there are thousands of places where you can get it published almost instantly. With current technology, you can get your content published on thousands of article directories and websites with the push of a button. This will definitely give your website the boost it needs to start generating profits. Plus, it is still one of the best long term strategies for your business. Article marketing, when done right, will steadily increase your profits over time and establish you as an expert in your niche.

If there is one strategy you need to be implementing today, it is article marketing. Here are 3 solid reasons why article marketing is superior to most other forms of marketing, why it will never die, and why you need to start using it immediately in your business plan.

1) Superior Traffic Strategy

Article marketing is one of the most powerful traffic generation strategies available. When it comes to traffic, one single article can go a long way. Generally, getting traffic is not difficult, but getting targeted and qualified traffic to your website is what article marketing is all about. There are 3 key ways that your article can generate you traffic:

– Most article directories and places that allow you to publish your articles free of charge, give you the ability to place a small “bio box” at the end of each article. This bio box is where you will sell your business, and yourself, via your website. You will be able to put a small blurb about your business or website in this bio box, along with a link to the website you wish to drive traffic to. Anyone who likes the information you provided in your article can click through to your website and learn more of what you have to offer.

– If your articles are written well and provide value to readers in your niche, other website owners who are looking for great content for their websites will be able to “re-publish” your content with your links included. This means you can effectively be receiving traffic from multiple websites, all targeted to your niche, as well as the article directory where you originally published your article!

With each link out there that you have coming back to your website, you build respect with the search engines. If your content is getting republished on many different websites, this can be seen as a sign that your content is extremely relevant to the topic at hand and will boost your search engine rankings dramatically. This of course will drive even more traffic to your website.

2) Superior Credibility Builder

If you produce quality content in your niche over and over again, each article you create and distribute becomes one more credibility booster in your arsenal. People will start to associate you with value and quality and will seek out your work. Over time you will be seen as an authority in your niche as your name becomes associated with quality work. This will also continue to build your traffic as people will begin coming to you first when they are looking for answers or information.

It is a known fact that people prefer to buy from those they know and trust. Thus most article distribution services and networks give you many different ways to make sure people recognize you. You can include a picture of yourself on most, alongside your bio box. It is a funny thing, but if people just see your face enough they will come to view you as an authority in your niche and someone they can trust because you are always there. This will lead to brand or name recognition which is a good thing.

Experts in advertising claim that it can take anywhere from 3-7 exposures to an ad or a service before recognition sets in. Depending on how good your content is you could very quickly develop a following in your niche. Article marketing helps you build this kind of trust and exposure by allowing you to reach thousands of people everyday, repeatedly.

3) Instant Promotional Opportunities

Some article marketing services allow you to directly promote your business, products or services directly in the content of your article. This gives you an extra opportunity to connect with your readers right away, mention a problem, and then link to a solution you have found, which just happens to be your website or product. If the article service allows this, they will generally limit the number of links you can have, but it can still be an excellent way to drive instant profits, which is the ultimate goal. When done right this can make a huge difference. One of the ways to utilize this opportunity to the fullest is to link to internal pages within your overall website. This gives you extra link juice to those individual pages PLUS helps your overall site rankings too.

The best way to take advantage of all 3 of these article marketing benefits is to find a quality article distribution service that takes care of all of this for you. That way all you have to do is create the content and submit it to the service. They will take care of everything else by making sure your article gets distributed all over the Internet, and making sure that you are in compliance with each directory so that your articles are published in as many places as possible.

My advice is to start producing quality articles right away. Write one quality article per day and submit it to a quality article distribution service, then let them take care of the rest. Do this for 30 days straight and you will be very happy with the results. Success can come quickly, if you remain consistent and don’t get pulled in too many different directions.


Adam Bauthues is a successful entrepreneur both in the online and offline arenas. To learn more about why affiliate marketing is considered the easiest and most efficient way to earn money online, and how you can dominate any affiliate marketing niche no matter your current level of knowledge, please visit: http://www.ProjectMarketer.com

12 Responses to “Does Article Marketing Work? 3 Reasons Why It Is Superior To Most Forms of Marketing Online

    Article marketing was never “superior to most forms of marketing online,” and its heyday as a strategy was about 1999.

    Since Panda, especially, the favor that search engines have shown article marketing has dropped to about zero. And that’s about the only source of traffic that article directories have ever leveraged.

    Credibility? Yeah, the fact that some unknown person can submit an article without restriction or editorial control to an article directory is wonderfully credible.

    Promotional opportunities? Well, I’ll give the author credit for attempting to get the most mileage out of a single post by republishing something that appeared on his site on 3 Aug here two weeks later on Site Pro News. And, needless to say, some article directories as well.

    Great article. A lot of people think article marketing is dead because of the Google Panda update. But what they fail to realize is that, while it is true Google was targeting content farms, they were mostly going after low quality spammy content. If you produce high quality articles, they will get distributed naturally, and you may even get contacted to do guest posts on other websites as a chance to market your business more.

    avatar tribalstylemedia says:

    One thing I’ve noticed is that articles get great indexing from search engines. Some article sites turn out to be better than others, but overall I can’t see why someone wouldn’t take advantage of it.

    avatar stock tips says:

    It covers 80% in my strategy to get targeted traffic and one & only one technique for me to generate leads.

    I enjoyed reading all your posts, your blog contain a lot of valuable information. You have done a nice job and I also want to share this that submission of articles is such a great help for business in so many ways. Able to promote your site, showcase your products and increase traffic of your site.

    avatar gabi says:

    Good strategy. Would like more info on whether to spin or not. Even if its not as effective as some people claim or does not work as some other, its free from cost side except the time investment.

    avatar tryecrot says:

    Yes there should realize the opportunity to RSS commentary, quite simply, CMS is another on the blog.

    avatar kyle says:

    This is complete garbage. Continue to recommend this, please. It will drive your readers to more legitimate strategist.

    avatar Lorette says:

    I wouldn’t say that article marketing is a superior strategy, but it is a strategy that still works, maybe not as well as it was in it’s “hayday”, but you should never only focus on one strategy, so if you combine this with other traffic strategies as well, then you will have multiple traffic streams, which is always the goal.

    avatar Michelle Tukachinsky says:

    Yes.. since Panda it has changed, however, I think the high PR directories are still excellent places to submit high quality content.

    avatar Brad says:

    Article Marketing is an excellent choice to marketing whatever. Lately, I have been finding more and more “Writing Business”. I guess it is starting to show where the migration in marketing is happening.

    avatar Pete says:

    If you guys think article marketing is dead, here is a compelling case study that says otherwise. http://articlemarketingcasestudy.com/

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