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August 30, 2011

10 Major Online Marketing Mistakes

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Online marketing, also called internet marketing is forever evolving and if you own an online business you need to keep abreast of all the options available to you and your business. Building a business is a learning process and we all will make mistakes. The main thing is to learn from our mistakes so as not to make them again. In my years of online marketing I have learned a lot and want to share with you, what I think, are 10 of the major online marketing mistakes.

1. Not Collecting Email Addresses – Have you ever heard the statement, the money is in the list? Your list can be your
goldmine. If you are not collecting email addresses, you need to start now. Put a sign-up form on your site so people can sign up to your mailing list, newsletter, RSS, articles, etc. Offer them a free bonus for signing up. You will be able to collect a list of names with which to send your special offers, sales, etc. and greatly increase your income potential. Be sure to include an opt-out in all mailings. This will give your subscribers the chance to remove themselves from your mailing list if they so choose. Also, never add a person’s email address to your list without their permission.

2. Not Being Social – Social networking has exploded on the internet. Millions of people use Facebook, Twitter, LinkedIn and many other popular sites. If you are not using these sites for your business, you are making a grave error. People will be finding other businesses and not even know you or your business exist.

If you are not yet social, start now by opening an account on the top three:

– Facebook
– Twitter
– LinkedIn

I have accounts on all three sites so be sure to look me up.

3. Not Being Available – I have so many people tell me that they have emailed websites and never receive a response. I know from experience this happens way too often. Make it a number one priority to answer email inquiries as quickly as possible. I try to answer within minutes, if possible. This does get a huge response of appreciation. Your visitors need to know that a person is available if they have questions about your products and/or services. This will help in building the relationship and trust needed for an online business.

4. Not Studying Your Web Stats
– Your web stats can help you determine how many visitors you get, where they are going, how long they are staying, if they are returning and so on. By analyzing this information, you can develop your website into the most efficient website it can be. One of the best site stats you can use for free is Google Analytics.

5. Not Using Viral Marketing – Viral marketing uses the same concept as the snowball effect. You start with one tiny snowball and roll it down a hill and it turns into a great mass of snow. Viral marketing can do the same thing for your site. You can give away free ebooks, free reports, free articles and other helpful resources. You give one person a free ebook with your name and link info in it and this person passes it onto their visitors and those visitors pass it on to their visitors and so on. One big giant snowball of traffic!

6. Not Keeping Up with Changes – Over the years internet marketing has changed immensely. Some methods become outdated and new innovative marketing concepts come into play. Even though some of the older methods might still work, you still need to keep up with the new innovative changes in marketing such as social media and video marketing. Always be learning and always keep up with new marketing methods.

7. Ignoring Your Competitors – In business you always have to keep an eye on your competitors. You can learn a lot from your competitors and about your own business as well. Visit forums where you and your competitors might be discussed and learn from what is being said. There is software that will help you find such forums called Boardtracker. Visit your competitors’ sites often to see how they are evolving and how it is working for them. Find out their strengths and weaknesses. Find out what works and what doesn’t. Don’t ever ignore your competitors!

8. Not Being Professional – Your business is a business and needs to be treated as such. Your site needs to look professional. Be sure to proofread all your content and add a Privacy Policy page to your site. You should also have a policy page with your shipping, return, exchange, etc. policies so buyers know what to expect. Make your site look, feel and read like a professional site. You also need to respond professionally in emails, forums, social sites, etc. Be polite, courteous, fair and never let your emotions get the better of you.

9. Not Having a User-Friendly Site
– I have seen many sites which have caused me to immediately leave.

Some examples would be:

– Blaring music that comes on with no way to turn it off.
– Flashy irritating graphics all over the place.
– Ads plastered all over with no clear way to navigate the site.
– No contact info.
– Basically no professionalism of any kind.

Don’t let your site fall into these categories. If you have music on your site, give the option of music or not. Always make the pages clean, easy to read and navigate. Be sure to have your contact info on all pages. Don’t have a lot of flashy graphics that will drive your visitors away. Control the amount of ads you have on your site as well.

10. Don’t Give Up! – In my opinion, one of the biggest mistakes people make when they start an online business is giving up too soon. Building a business takes time and you have to commit to it and stick with it. Unfortunately, I have seen many people give up prematurely and then wonder why they can’t make money. I thought of giving up myself many times but stuck with it because I wanted to help my family while being able to stay home and take care of them. I kept on and was persistent and it slowly started paying off. Once I started with ebooks, my business really took off and now I am very grateful I did not give up when I felt discouraged!

If you have found the business you are passionate about, stick with it and do not give up! Keep your passion alive and you can be a great success!


Terri Seymour has over twelve years of online experience and has helped many people start their own business. Visit her site for free articles, resources, information, resell ebooks and more. Sign up for the RSS Feed for a free business ebook with MRR. http://www.SeymourProducts.com

5 Responses to “10 Major Online Marketing Mistakes

    avatar Nicolas Ray says:

    Loved your article…It is true, that most failed business’s forget some of the most basic rules. They get caught up with the gizmo’s and flashing banners, the loud music and no content. Even the big super sites like Ebay have forgotten about the basic’s such as customer support. You best advice was to keep your passion alive, keep working on it. This is so true, it is not easy but can be done. Will be placing your rss feed on my site. Thanks again.

    Great advices! Nice article.Thanx

    I loved what you have done here. The design is elegant, your stuff classy. Yet, you have got an edginess to what you’re offering here. Ill definitely come back for more.

    Shilpi Singha Roy

    http://www.online-business-virtual-assistant.com/

    avatar Pam Hunter says:

    Great article. I am sharing it with my clients. Educating them is part of my work, then helping them put into action what they have learned. I hope some of my clients come back to your site to learn even more.

    avatar social media marketing says:

    Absolutely wonderful article. I wonder what will ever become of mankind. Seems like that quick and resourceful will outlive all of our smart people :)

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