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By Andy Wynn in Featured

SEO2So you’ve got your nice shiny new website. You’ve told all your friends and family to go and see it and to Like it on your Facebook page.

Now it’s been two weeks and the traffic has stopped. Only so many friends and family members!

So now what? You need to decide on the following points: Who is your website aimed at? How do you reach them? How much time and money are you prepared to put into it?

If you don’t know the answer to any of these questions, please stop what you’re doing. Sit down and spend a day answering them. If you don’t know who your market is then there is no point even starting your SEO.

Once you’ve decided who you want on your site you need to put your product in front of them and get them clicking.

The following is my recommendation for what to do to start the ball rolling:

1. Submit: The first thing I do is submit my site to all the search engines. Get yourself a Webmaster account with Google, Yahoo and Bing. Submit sitemaps to them all too. Do this early to get it started. It can take time to get listed in the engines so don’t wait until your site is completed.

2. Keywords: Deciding which keywords to use is the hard part. With so much competition on the web it’s hard to know which keywords will be the most successful. Try to think of how you would begin to search for your product. What would you enter in Google to find you?

3. Meta: Ensure your meta Title is relevant to your content and contains keywords. When people search this is the first bit Google will see so make it count!

4. H1: H1 tags are like the headline in a newspaper. They act as an anchor grabbing the bot and telling him “Oi, look at this!”. Including a keyword in your H1 will also help. NB. There are H2, H3 and H4 tags too so use them!

4. Content: Ensure your content is original, unique, relevant and contains keywords. Try to change the content of your homepage regularly. If you can’t think of new content each day or it really doesn’t apply to your site then you could include a news feed as this will change daily.

5. Socialise:
Facebook, Twitter and the rest have all moved into the view of SEO. With so many users all over the world it’s a great way to get the exposure you need. Once again though, take time and put effort into creating your pages. A good Facebook page can send tonnes of traffic to you but a bad one will not only send none, it may even lose you some.

6. Persist: “If at first you don’t succeed…” SEO is not an overnight thing. You can’t submit to Google today and expect to see your site on top tomorrow. It takes time and effort to get top positions. SEO can take months or even longer. Don’t give up or be downhearted if you’re still not there after a few weeks.

After all is said and done the main thing to remember is your content. I recently posted on an SEO forum the following analogy: In real-estate they say “Location, location, location”. The equivalent in SEO is “Content, content, content”.


Andy has been developing websites for 15 years. Optimisation has been a major part of this for a long time. Andy now works as a consultant advising on website design, development and SEO for companies across Europe.

By Jo Shaer in Featured

spiderFor many small businesses, Google Places Pages are their big chance to overtake their larger competitors and get onto the front page of Google with a red balloon highlighting their listing.

However, the changes that have been rolled out over the last few weeks have caused a lot of confusion, rather than an injection of enthusiasm for the huge potential for opportunity.

From my perspective, it’s almost as if Google keeps re-leveling the playing field to keep Places within the reach and grasp of the average local business owner – who doesn’t have a fortune to spend on fancy websites and search engine optimisation advice – whilst still keeping up with the latest technological advances and innovations.

The advent of Google+ – whilst seemingly separate from Google Places Pages – is a huge step in the right direction when it comes to improving customer activity on both Places Pages and customer websites.

With the social media evangelists leading the clarion charge to get one of the rare tranche of initial invites, the desire to be a part of this new ‘restricted numbers’ platform has mushroomed, so that people from outside the digital world clamoured to be part of this new ‘competitor’ for Facebook.

They’re also becoming more clued up about the significance of the +1 button on many pieces of website or blog content. Just as Facebook has the ‘like’ button and the facility for Facebook comments to show up on the personalised search results pages of Bing, Google have come up with something similar for Google+ – but with added juice. By linking your name to any content that you submit on your blog, website or as an article and from there to your Google+ profile, you are providing author authority which allows the search engine to place an image of you as the author beside your work on any relevant results page.

If that doesn’t make your content stand out over your competitors, I don’t know what will. It’s the equivalent of the Places Page red balloon – but for people.

With so many additional people joining Google Mail (otherwise known as Gmail) in order to be part of Google+ and then using their account as their standard email address, they have the key piece of the jigsaw which will allow them to participate in the intricate web of services that Google is building. You need a Google account to claim a Google Places Page and you also need one to leave a review – whether you’re on your PC or a mobile device.

It is also now possible to access domain-based email accounts and non-php mail functions using a Gmail app, rather than Microsoft’s Outlook or Mozilla’s Thunderbolt.

So, with the groundwork in place to connect up their spider’s web, Google rolled out the latest changes to the Places Page format. A big red ‘Write a Review’ button replaced the previous third party testimonials from local listing directories. Some experts said there were issues regarding using other websites’ content, but why offer customers the chance to leave reviews through other directories when Google now have an effective method of their own?

Pre-Google+, not so many people had a Gmail account, so it required a lot of determined effort to leave a review on a Places Page. That problem is now solved. And with their own mobile app already in popular usage, Google have a head start over the majority of the local listing apps – even though some of them are now paying to have their mobile app installed as default on some mobile networks.

Having said that, although the third party reviews no longer show in the exact number listed against any page, that doesn’t mean that Google does not still take them into account and it would be a very brave business owner indeed who put all their eggs in one basket when it comes to reviews. Get your business listed in as many local listing directories as possible so that people have the opportunity to review you, whatever app they use.

Uploading photographs is another addition to the latest roll-out – again, for the mobile customer, people are far more likely to upload a review and a photo at the same time, whilst actually at the venue and having a great time, than waiting until they get home and connecting their phone up to the computer.

But, more importantly, these images will make the business entry stand out in the listings on both a PC and a mobile screen, as well as increasing on-Page activity. Indeed, if you look at the newest branded one box entries, these are definitely trying to include the most useful information in the easiest way. Eye-catching pictures with only the most relevant wording taken from both the Places Page and the business website – so no detailed description and working hours to over-complicate the slick preview that is seen by the customers.

What is becoming quite clear is that Google is optimising the local Places Pages for both social and mobile, using the factors that have always underpinned their SERPs – relevance and trust. But now it’s their own users who are providing both the information and the verification.


Jo Shaer is a Local SEO Aficionado, who uses Google Places, Search Engine Optimisation and Social Media to direct traffic for a wide range of businesses at Lollipop Local.

She also writes a regular Blog

By Ian D Spencer in Featured

SEO-TipsThere are plenty of SEO companies and consultants on the Internet that can help you out and plenty of free forums and guides that will give you the basics. Even if you do decide to use the skills and expertise of an SEO firm, it is still important that you at least know the basics of SEO so that you can also work with the company to make the results even better.

There are loads of things that you need to be doing within an SEO campaign, but there are also some things that you REALLY must avoid and we take a look at some of these below with our top ten things to avoid when running an SEO campaign.

Waiting Too Long - One of the biggest mistakes most people make is waiting too long to even begin an SEO campaign. If you have a website you should be running some kind of SEO, no matter how young the site is because a good campaign can help to get a higher ranking in the early days.

Targeting Competitive Keywords - If you sell houses then the chances of you getting to the top of Google for the keyword “houses” are going to be slim, to say the least. If you are working in an extremely competitive market, then you need to look outside of the box and start looking at easier keywords that you can rank for, because realistically, it is going to take a lot of time, effort and a little bit of luck to top the charts for the most competitive search terms.

Ignoring Long tail Keywords - Many people think that they should always go for the most popular keywords, but these often tend to be the most competitive, so you need to look at the long tail keywords. If you targeted 5 long tail keywords that all attracted 200 searches a month but were less competitive than one that attracted 1000 searches a month, you stand more chance of getting the traffic you want in a much shorter time.

By Jerry Leviastan in Featured

socialmediamktgSocial media has turned into a phenomenon over the last decade with the introduction of MySpace, Facebook, Twitter and many other sites. It has been used by so many people that it’s one of the best methods to promote oneself and anything else when it comes to internet advertising.

In fact, another social media platform has just been introduced named LinkedIn, where you are able to create a business profile and interact with other people. It is the most effective way for advertising businesses online as you are able to link to other companies and it’s designed for you to promote yourself by the job that you do.

Twitter can be useful in terms of advertising your business online to companies since you can provide little snippets of information about your business to anybody looking at your feed. It can also help update information about your business in case you have new merchandise. Many people now check online social media sites and twitter is one of the simplest for people who are not your ‘friends’ to check.

Facebook is a little diverse in terms of who can view you and your privacy. It is possible to maintain your personalized profile only accessible for your friends while making an organization profile to market yourself. It also indicates that you can have one profile to show off all your pictures while making use of your business page for a more professional look. If you have a photography business, it is possible to use this to show off all your photographs. It’s also possible to create a group to market your business to your friends and others interested. Once again, you are able to show examples of your work along with the company details to help people place orders.

MySpace is a great strategy to promote a music business; whether you are promoting yourself as a manager or artist. You are able to market yourself by means of becoming friends with individuals in the community. It’s a great method to let more than just your friends know about an upcoming gig or to show off a CD you are bringing out soon.

With social networks, it’s feasible to join with groups and communities. You can join in with others which are a similar organization to you, or something that compliments you. It is also possible to join having a group searching for a business like you in order that you are marketing towards the right people. Several communities now have competitions and awards, another way to promote yourself.

Keep in mind that credibility is important to any successful business and that may only grow if people can recommend you. The internet could be the perfect place for that and social networking helps to pass the word quicker.

Just think of the number of times you posted on your Facebook status about how wonderful your latest meal at a restaurant was or tweeted about your views of the latest museum you went to. Individuals may not think about them in the time, but when searching for things to do a month later, they do remember what you’ve mentioned.

Using social media as a method to do internet advertising is a growing phenomenon and is free and effective. It is possible to add your website address to all your profiles you may have, which can direct potential clients and clients towards your merchandise or solutions. You can also provide advice to individuals in groups and communities, which in turn will support your credibility and help you show off your talents and business.


Jerry Leviastan is a guest writer for http://www.w3toledo.com/, a web design and Toledo SEM, company that recommends http://www.doityourselfstorage.net/.

By Toby Russell in Featured

webtrafficHello I guess most of you reading this are no different to Sam & I, we have seen the opportunity of developing a business online and either changing our lifestyle and/or just making some extra cash, but one of the problems is as the internet expands more & more people are coming online.

In the last few years, it’s true to say the number of people making money online has increased greatly. However, what this also means is that you’ve got more people trying to get a piece of the internet pie. In order to stay ahead of the competition, you’ll have to take advantage of every method available to turn traffic into money.

What’s Your Goal from your Internet Marketing Activity?

While most of us love our niche and enjoy our work, let’s just admit that the bottom line is making money. Sometimes it takes a long time before you start to see profits from your hard work, but if you’ve got the drive to succeed, you’ll stay the course, and this is the key, certainly we have had a number of false starts, doing a bit then packing up for a while & coming back to it – it’s about staying the course and having faith that by doing so it will come good. For Sam & I, this is the year we are devoting significant time on a weekly basis and being consistent.

Get ‘Real’ Over Traffic

Traffic is the core basic of making any money online. Traffic is your customers, and without customers you don’t make sales. Every visitor to your site is another person who gets to see what your offering. The more people visit your site and have a look, the higher your chance of monetizing it. But not only that you want the right kind of ‘targeted’ traffic – those who you already know have an interest in your niche.

The whole point of starting an online business is to see a profit. You’ve put your money and hard work into it, and you want to be repaid. If you’ve got lots of steady traffic, you increase your chances of seeing that money. The way to make money online is to monetize this traffic.

Monetizing With Advertising

One way to monetize is with advertising. There’s advertising called PPC, or pay per click advertising. Go over and check out Google Adsense, sign up for a free account, this works on the basis that Google put ads on your page that advertise similar products or services. When one of your visitors clicks on this link, you get paid a commission by Google, The amount you get paid is very small, but it can be enough to provide a steady stream of income if you get a huge amount of traffic and you have a number of sites.

Google Adsense some few years ago was massive with many successful high profile internet marketers making a fortune, now it’s not quite what it was but there’s still many internet marketers doing very nicely thank you very much – consider it as just one of the methods to monetize your site and its traffic .

Stop & Consider This First

A word of caution here though, don’t confuse your visitor – if you really want them to join your list then that should be the primary function of your site. The more opportunities a visitor has to click away from the ‘main opportunity’ of your site, the less chance they’ll sign up to you list if that’s the ‘primary function’ – so consider this before going the route of adsense.

As an example my start internet marketing online site, It’s function is to offer credible unique content to people starting out, I want visitors to join my list – that’s it, so for me I don’t want the distraction of Google adsense.

However my learn herbal remedies site is a totally different ‘made for adsense’ site. Yep there’s good strong information there, but no product to buy just purely adsense to click on.

The key to making money with PPC is to have lots of traffic but it must also be targeted. You need to use every method available to get back links and raise your sites rank in the search engines. You’ll also have to have valuable content that will keep people coming back for more. Then, when you put ads that are relevant to your niche on your site, you can get paid when people click on them.

Affiliate Marketing

Another way to make money with your site is obviously affiliate marketing. For those of you reading this and just starting out this means joining an affiliate program. You advertise your affiliate’s products on your site, and when one of your visitors clicks through your link & buys or goes to their site, using your link and buys, you get a cut of the value of the sale. Affiliate programs keep records of every transaction and pay you out accordingly.

The percentage of the sale that you get can be pretty significant. With adsense, you’ll see small gains made over a long period of time. Affiliate marketing will get you pretty worthwhile commission sales because some affiliate programs offer commissions 50%, 60% and more of the order value. It all depends on their pricing scheme. If affiliate marketing is a way you choose to proceed check out at sites like Click bank.

Sell Information Products

The last 10 years have seen a huge increase in people buying E-books and other online products. E-books aim to offer useful information, and many target the ‘how to’ area of niches. The major difference is that they are digital products, available to download and not hard copy books. While just a few years ago people were wary of buying digital products that didn’t exist in any physical form, these days it’s the norm.

You can create an E-book, a video series, audio files or any other medium that you want. Choose a topic that helps people with some problem related to your niche. With the easy technology these days that we have for info product creation, it takes little technical know-how and almost no money.

On your site or through your newsletter or opt-in list, you can sell your information product to your customers. This is a great way to create a passive stream of income. Once you’ve got the product created, the whole system can be automated, so there’s nothing you have to do.

The Internet is always changing. To stay competitive online, you need to keep current and utilize every method available. These are just a few ways that you can turn traffic into cash on your website. Try them all and find one that suits you best.


Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line. Find out how to monetize your website, drive targeted traffic, use affiliate marketing, adsense and more with my popular Free step-by-step Special Report. Available at => http://www.startinternetmarketingonline.com

By Brian Stephens in Featured

webdesign4In many countries around the world, there is a high potential for you needing to produce a bilingual web design. This could be anywhere that the website owner is trying to reach a wider audience. Perhaps by catering for ex-pats or in fact where a country has more than one native language.

You may have to produce a combined English/French site but this could easily be English/Spanish, Portuguese/Spanish or any other combination for that matter. Also it does not necessarily follow that English will be the lead language e.g. you could be producing a French/English arrangement.

So now the question arises of how the site should be structured in order to be discovered by the search engines and in a way that gives the site proper recognition and appropriate ranking; so that it gets listed in relevant search engine results.

There are a few general rules of thumb to adhere to:

* try not to mix languages in side-by-side or above/below translations
* identify individual pages in the language they represent
* use the meta tag for language to tell the search engine what language is being presented
* provide links from one language to the other that are easy to follow
* for sites that are multiple language sites consider an entrance page as the ‘index’ page that offers all the available languages so that the visitor can decide which set of pages they would like to visit i.e. they select their language of choice

Expanding on the ‘linking from one language to another’ statement a little, there are a couple of options available. You could provide a link that takes the visitor from the page they are onto the replica page in the alternative language, or you could just take them to the ‘index’ page equivalent for the alternative language and let them navigate from there.

The latter is obviously easier and has some benefits in that it takes the visitor to the main welcome/landing page for the site so that they get the site message before moving onto the detail.

But this may not always suit the visitor who may see it as an unnecessary click. This is really a judgment call and probably a decision that needs to be made by the customer.

Either approach works for multilingual sites as well, although the navigation is a little more complex.

There are a couple of preferred ways of approaching how the language pages are collected together. Folders can be created for the alternative languages or alternatively sub domains can be created for the alternative languages e.g. fr.mydomain.com

This general approach to bilingual or multilingual sites does mean that the web designer needs to be fastidious in his site updates and to ensure that all pages where required get updated appropriately in all languages.

With respect to Google there are assumptions that are made on a sites geographic location based on the domain name that is used, what server the site is located on and to an extent the language used. To ensure that the site is targeted to the correct geographic location you can use Google’s webmaster tools to define a location. But this feature does need to be used with caution and this makes it worth searching their help files for information on how and when to do this.

So if you are planning a website design in France or any other country that is going to be bilingual or multilingual make sure that the design is being approached in the correct way.


Affordable Web Design is now available to everyone.

You can choose between a templated static website design or create a WordPress blog and configure it to look like a static site at very low cost.

By Warner Carter in Featured

social networkingSeveral decades ago, the concept of a global network economy was just an idea made for TV shows and sci-fi films. Nevertheless, no one thought that globalization could take place as early as today. Although fiction films then were a little advance in terms of foretelling how future structures, products, cars, and clothing would look thirty to forty years into the future, they failed to predict the possibility of economic globalization; empires and kingdoms created by their pens never had a touch of either globalized market or network economy. Most speculative and sci-fi film writers never thought that by this year, communications would play a big role in the formation of network economy.

Network economy, as defined by experts, stems from a key attribute where products and services are created through social networks operating on a large scale, which is only possible through a platform that connects different economies from different places, markets and industries.

Indeed, as science fiction writers portrayed it in their films, flying cars and gaudy metal suits were not the ones responsible for bringing the globalization to reality. We all know that it all started on TV, especially when cable TV enabled us to see shows they aired on the other side of the world, and then with the Internet, when email systems and social networking sites replaced air mails and telegraphs that once connected us with people abroad.

Now, we have social networking platforms.

Nobody thought of bite-size contents as an efficient channel to connect people and businesses. No one predicted that this platform would create a network that would bond trades and transactions, exchange ideas and knowledge, share daily thoughts and deeper philosophies across the globe.

Social networking sites’ creators are always honest when asked about their principal reason behind the creation. These sites are just created to connect people, to bridge the length of communication exchanges and bridge people from different places, but never did they admit that it was solely invented to fulfill the needs of the market and to create a conduit that will tighten the gap between businesses and industries. In short, social networking sites were simply fashioned to create a network, perhaps to provide easier ways of blind dating, establishing relationships and forming small organizations.

But even before social networking sites made its way in the market, the simple yet more rigid platforms like blogs, emails, and independent websites pioneered the emergence of network economy. These were the times when receiving spam mails, traffic and hits, or blog comments from other countries seemed magical, for having connection with people from other countries was not yet that usual like how it is today.

Although Facebook came five years earlier than Twitter, the latter made a bigger impact on the entire global market. In 2009, Twitter introduced the most simple yet most effective network exchange that would soon change the face of the global market. Unlike other social media platforms, it was created to deliver bite-size and short messaging updates as opposed to traditional long information exchanges done by earlier social media sites like Facebook and MySpace.

Twitter Simplifies It All

Since Twitter delivers bite-size messages, information quantity rises and dissemination becomes faster, which allows people to influence directly other people. A year after its inception, Twitter reached its peak when Hollywood celebrities began using it as a primary medium to interact with their fans and supporters. It also paved the way for other people who are non-celebrities to use the platform for business promotions and advertising. Since then, marketers have included Twitter in their own marketing strategies. Expert marketers believe that the “real global network economy” started here.

The special thing about Twitter is it glamorized the concept of reciprocity. Ordinary people can now interact directly and realistically to influential people they idolized. The mutual exchange between two parties “the follower and the followed” has become possible, which is very impossible to what Facebook and other social media sites had to offer during its early years. Moreover, this reciprocity has strengthened relationships between businesses and trades from different corners of the globe, for it connected markets, businesses, and industries far beyond size, capabilities, and market position.

So what is next after Twitter? Is it an invisible platform that would allow us to communicate with semaphores and Morse codes? Well, just ask your favorite science fiction writer. You can tweet him, I guess.


Warner writes about SEO, Blogging, and Web Development. He works at Endless Rise who provides SEO Reseller Packages exclusively to SEO Resellers

By Karl Walinskas in Featured

black_beltMany small businesses fail today without the process or discipline to succeed. When all the excuse-making is said and done, do you have the will and the skill to survive and thrive?

A few weeks ago I watched the culmination of 4 years worth of work that started at the ripe old age of six. Huh? As impossible as it seems, 4th graders can set a goal, focus on it (kind of), and progressively realize it one step at a time. I’m talking about my son Jack, who just achieved a black belt in Karate. This was a big deal to all the kids and adults in his class, reminding me of achieving my Eagle Scout as a
teenager, and this dad was beaming!

These guys were unbelievable, and on the grueling 6 hour day of final testing and ultimate celebration, it was amazing to see not only Jack but everyone in the class crackle with a precision you wouldn’t think possible.

So how’s this apply to you as a business owner? Here are 5 Lessons in Black Belt Mastery for your business.

Progressive, Manageable Goals

Do you know how many colored belts you need to get through in order to get a black belt? 13 of them! Somewhere, one of Gary Larson’s talking animals is saying “What the?!”

By Michelle Symonds in Featured

SEO2It is unlikely that there is a single small business out there striving for online success which is not taking SEO (Search Engine Optimization) seriously and with very good reason. It is a business SEO strategy that will determine how quickly a website achieves a high ranking in the search engines, how well it maintains its ranking and ultimately how many visitors it receives.

Search Engine Optimization, in its simplest form, is the process whereby a website has its pages fine-tuned to appeal to the search engines for a certain set of keywords or search terms and builds up a good online reputation by gaining links to the site from other reputable and related websites.

Optimizing the pages of the website is often referred to as on-site SEO and involves creating Titles, Descriptions, Headings, Bold Text, Alternative Text for Images and, of course, the main textual content to include primary and secondary keywords. The keywords must constitute a proportion (or density) that the search engines consider appropriate but not so much that the site will be penalized for over-use of the keywords (sometimes referred to as keyword-stuffing). The keyword density in the various elements of a webpage is not a pre-defined percentage because rankings are always determined in relation to the competition. But a good SEO consultant will be able to advise on the appropriate keyword density for a particular set of targeted keywords.

By Jeff Schuman in Featured

affiliatemktgThere are many ways to make money online. Ecommerce is one. E-commerce is a great word. It means products bought and sold on the Internet.

I used to be an outside sales rep in the wholesale end of things. I got paid to get products from the manufacturer to the retailer. I was one of the top reps in the country and was paid very well.

Today you can actually make more money as an affiliate marketer than I did as a sales rep. You can get paid to sell other people’s stuff and you do not even need to leave your home.

100% of your business can be conducted strictly online. To me affiliate marketing really is e-commerce at its best.

The reason this is true is because the affiliate marketer can impact the sale. All affiliate marketers have the same opportunity to sell products online.

The difference lies in how you go about doing it. There are many proven strategies for selling products with the affiliate marketing business model. If you do it right you really can make money with affiliate programs and products.

1. Email marketing.
This works well when the affiliate marketer is promoting products to a list of people who have requested information via email.

This could be done to your own email list which is the best way to do it. You can also purchase solo ads to other email marketers lists. This is a good way to get started if you do not have a list of your own, or if you want to reach people outside of your own email list.

2. Product reviews. This strategy works well because the Internet can be kind of impersonal.

People come online looking for information to problems they have. Product reviews work well because you can write about a specific affiliate product and give your opinion on it.

This strategy works the best way and you have actually purchased the product. Then you can truthfully write a review based on your own experience.

The best reviews are written to include both the positive and negative of the product. Nobody expects everything to be 100% perfect. You will actually sell more products online when you present a few negatives as well as an overall positive viewpoint.

3. Your own website or blog. As an affiliate marketer you are given a website to promote. Every affiliate is promoting the same website which is not the best way to go about doing it.

Putting your own personal stamp on a blog or website will really increase the amount of affiliate sales you make. It’s also an excellent way to build your email list for future affiliate sales.

These are a few tips on affiliate marketing. It truly is e-commerce at its best and as a business model will only continue to grow in the coming years.


If you enjoyed this article by Jeff Schuman please visit his take paid surveys website today. Join JV With Jeff for free and receive tips on how to make money online without any experience or website of your own. http://www.Team-Schuman.com

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