September 6, 2011
When one starts their online business, generally speaking they cannot afford to spend a lot of money on PPC campaigns or pay for Google Sponsored Ads, especially when they don’t even know if their efforts will bring guaranteed success. So how do people start a successful campaign without an advertising budget to play with?
Well, you must’ve heard about Article Marketing. Most of us have heard about it but just feel it takes too much time and effort to do it. There must be an easier and quicker way to promote your business right? Wrong! Article Marketing has become one of the most risk free, popular, tried and tested online marketing strategies used to get more traffic and publicity for your online business, leading to more sales.
There are no shortcuts to building a lucrative online business. So the sooner you learn to accept that you will need to write your own articles for your online business or alternatively pay someone to write them for you, the better.
As they say; “the best things in life are generally free.” Well, it applies to article writing so aptly. You don’t need to know HTML coding or have any internet marketing experience or background to do it successfully. It is a tried and tested online marketing strategy; there is no escaping it.
You can reach global audiences, establish your business credibility, brand yourself, enhance the presence and visibility of your website online, sell any service or product you have, pre-sell your product, gain resell value for your brand and get niche-based international promotions for your business and products – and it can be done free (assuming you are willing to put in the time and effort). I guess it all boils down to, how badly do you want to make it online? How important is the success of your business to you? Are you really serious about gaining financial freedom online?
This article, and my personal website, is built around those who have a burning desire to make money on the internet by getting their businesses off the ground, leading to total online success, who need cheap, no cost or low cost ways to do it. It is for those who have a realistic understanding or acceptance that there is no quick get rich scheme or program online that can make you rich over night. All businesses take hours of sweat, tears and hard work to make them lucrative.
So how does one start? Here are some guidelines to help you in your Article Marketing efforts:
Your article should be theme based (based on the subject matter of your website, product or service).
It should be no less than 500 words.
Make sure your article has quality based content in it. Recycling useless information is simply not going to work – period! You should incorporate lots of useful tips and practical advice that the reader can follow, and substantiate what you are saying in your article.
Your article needs to be Search Engine friendly, ie. Search Engines will need the right set of keywords throughout your article so that they can easily index your articles on their search page. Think of the keywords relevant to your website, product or service. Keywords are the words that people are most likely to search for on Google, as well as keywords that are popular with your audience.
Make sure you have an end objective or a call to action at the end of your article, eg. – For more tips and tricks delivered to your inbox every week, join our Newsletter here.
Choose a captivating title for your article. This is one of the first things your reader sees. Your title will determine whether your reader will read your article or not. It either grabs their attention or not. Ensure your title also contains the relevant keywords. The title on your article actually determines its popularity or ranking online – so pay serious attention to it. Sometimes it is easier to write your article and then think of a fitting title for it. Keyword research can go a long way in helping you here.
Make sure your articles are unique and original. Don’t let your article or title be something everyone has already read about on all the scores of similar articles of recycled information available online. This will reduce your credibility and you will not be able to track your article online either.
Don’t use keywords in your title that have no relevance to your article or subject at hand. We all live in a fast paced world where no one has time to read stuff that is either obvious, redundant or unnecessary.
Don’t make the common mistake of putting your company’s name in the title – this is way too old and redundant. Don’t populate this limited space with unnecessary words like a company name. This title is to be seen as a one-way ticket to getting indexed on search engines.
Since time is precious to your readers and they don’t have time to scan your entire article to find out what is in it for them – try to put the benefits for them in your title.
Once you have completed your article, you will be required to fill in an Authors Biography. Sell yourself here. This needs to make a lasting impressing on the minds of the readers and will also enhance your credibility online. A Bio should highlight your skills, competencies, achievements and give the readers a glimpse of your experience and qualities. You really do need to make the most of this space too. Self flattery won’t work either. People need facts only. If possible, you should make a note of key milestones with dates in order to impress your readers, giving integrity to your work. Be sure, however, not to turn it into a fact sheet without personality or flavor. You need to devote time to creating your own impressive Author Biography.
Now you need to add the URL to your website, product, business or blog. Professional authors no longer use their real website name in the anchor text. They embed the link in a phrase that contains keywords. If you want to use your real website name in the link, consider doing it in conjunction with keywords, eg. “Website name – Your one stop book shop”, or something to that effect.
This phrase should be relevant to the audience you wish to attract and should contain keywords relevant to your site. This URL is the most crucial part of the Author Biography since this is what leads to better click through rates to your website. The Bio should only be one or two sentences long, so just mention things there that make you an authority on what you’ve written. These sentences must relate directly to your topic. You need to convince the reader that by clicking on your link, they will benefit somehow. You can even include a quote you like or aspire to which will assist the readers to connect with you on a more personal level. Selling is all about touching other people’s emotions and connecting with them. Start your Bio in the first person to give personal insight into your beliefs and values, shift a little later to the third person to give a more neutral and unbiased perspective to your authority on the subject matter.
Once you are finished, submit your article to one or two article directories ONLY and make sure you read the guidelines. This gives your article exclusivity. If your article appears in Google with a page rank based on the keywords you’ve written about, your site traffic will suddenly increase and you will make sales. Now repeat the same exercise at least once a week, preferably more, and you’ll start to succeed with your new business online. What did it cost? Well, if you did it yourself, it cost nothing! So maybe it is true: “the best things in life are free.”
Remember, article writing is a tried and tested online marketing strategy that will guarantee you free quality visitors to your website that will enable your financial freedom online. Better articles equal better PR (Page Rank), better PR equals better business. Invest time into building up your new online business and you are sure to make money online.
For more direction to build your lucrative online business and make a success of it, visit all the many wonderful and best marketing resources and articles on our website, which is filled with proven online marketing strategies that have been tried and tested. Also, bookmark it for guidance and help as you build up your business online.
You too, can gain financial freedom online by starting your own lucrative online business for financial freedom online through Article writing.
Having been in the online marketing world for over 12 years, I have experienced first hand, the frustration of online marketers trying to make it online. I have finally come to the point of putting all that I’ve learned into easy-to-read and easy-to-follow articles, in an attempt to assist others in their online endeavors.
In order to assist new e-entrepreneurs online, Valerie has carefully studied online marketing to try to pin-point why the failure rate online is so high, and has put together guidelines for new online marketers to help them avoid the online marketing scenic route and gain faster financial freedom online. Her websites, free and paid online marketing tools, resources and articles can be accessed through this portal:http://just-visit.us/?i=185695/Article_SLOB-FFO