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September 14, 2011

Multiple Domains and SEO (Search Engine Optimization)

SEO2

Because the search engines, including Google, place a lot of value on the actual words in the domain itself, many people are now trying to Search Engine Optimize their web presence by buying domain names that contain their target keywords.

It’s not a bad strategy because it doesn’t hurt you – but how much does it really help you?

Let’s say you now have 30 domains, all containing your target keywords, but not including your main website. What can you do with them?

1. Keep them registered and do nothing. This prevents competitors from registering them and using them for their benefit. End result: No SEO value, for obvious reasons.

2. Within your registrar’s account, you can set up 301 Permanent Redirects for each one, redirecting them to your main website. End result: No SEO value, but if someone types in the exact domain name of one that you have registered and redirected, he/she will be taken to your main website, so you might get some traffic, but not likely and not much.

3. Use them for a mini-site buildout. This strategy is to actually use each domain on its own by building a mini-website around it. End result: Potentially a TON of SEO value.

Let’s take a look at this “mini-site buildout” strategy; the one with the most SEO value.

One by one, you take each domain and host a site for it. If you have a hosting account for your main website, chances are you can just add on new sites to that same hosting account. This is very common and you can easily find out if you can do this and how you can do this by calling your hosting company to inquire.

Once you have your hosting set up and each domain pointing towards its own mini-site, you then want to build each site.

To build each site most easily, you should do two things: first, plan all the content around your main keyword (the keyword that is in the domain name) to include both articles and videos; and second, develop the site using some type of ready-to-go website template with a built-in CMS (Content Management System). Probably the best CMS to use in this case would be WordPress because it is very user friendly, search engine friendly, easy to set up, and there are a ton of free (and well-designed) templates out there.

OK, so now you’ve got your domains pointing to their own respective mini-sites, you have created all the content for them, developed the sites, and finally published all that content you created on to the sites, hopefully using a CMS like WordPress to do it.

Now, keeping your main website in mind, you’ll want to make sure you drive traffic from your mini-sites to your main website. To do this, simply include content about your main website in those mini-sites and include links going back to your main website. Furthermore, if you have a business phone number and operate over the phone, make sure to include your main business phone number on all those mini-sites.

There are more advanced SEO techniques you should employ but that is way beyond the scope of this information piece.

In conclusion, if you have already invested, or want to invest, in buying multiple domains for SEO purposes, then put them to good use. Keeping them “locked up” unused or simply redirecting them to your main website is not an effective strategy. You want to use them to build out an “Internet empire” with a lot of “Internet real estate” all focused on your target keywords and eventually leading people to your main website and business.


This article is by TopLine Media Group and Solar Web Tools. TopLine Media Group, located at www.TopLineMediaGroup.com, has 4 distinct service areas: Website Design & Development, Search Engine Optimization (SEO), Internet Marketing, and Online Reputation Management.

Solar Web Tools, located at http://www.SolarWebTools.com, provides Domain Registration and Website Hosting services, among many other Internet-related services.

9 Responses to “Multiple Domains and SEO (Search Engine Optimization)

    avatar Search Engine Optimisation says:

    Typically after spotting on the correct key phrase combination, acquiring detailed in Google neighborhood organization directory is the subsequent crucial thing to do.

    avatar Yiva says:

    It’s a good summary of micro-sites, but forget to mention the servers’ IP factor.

    avatar SEO says:

    Well, one also has to remember that the whole “SEO-related stuff” is still like black magic to plenty of people. Some of them think of it like of “something that’s trendy now, but will go away in a year or two, so why bother?” Those people need not only to understand what SEO is all about, but also how to make use of the interent to become a “real company that people heard of”.

    If Two or Three domains, it still reasonable to develop website for every domain . If 30 domains, you unable to manage to many site in the short time. If may take up to 5 to 10 years to make sure every website you manage do quality.
    Park those domain in certain website maybe the smarter choice.

    avatar Tom Jackson says:

    What about the potential for penalty by google for what they may consider black hat?

    Great Article
    I needed confirmation on this. I have three websites:
    http://www.julesdesign.ca/Toronto-Product-Photography.html

    however I built two distinct web sites pointing to it:
    http://www.product-photography-toronto.com/ and http://www.toronto-product-photography.com/

    Now I have to see if Google feels the same way about this tactic… they visted mty web site yesterday and it was a Saturday to verify that it was not web spam (I think).

    avatar ilya says:

    Product Photography Toronto,
    How is your result 4 weeks into it?

    I have multiple keyword rich domains I plan to use explicitly for SEO in my local area, and I too am concerned about getting Google slapped. I looked at all 3 of julesdesign’s websites. The content on each site is similar, but different, and it seems to be working for them. As long as Googl’s ok with it, I’m good… guess we’ll find out too, soon…

    avatar Ollan says:

    what you described in this article appears to be a recipe for building doorway pages.

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