September 14, 2011
Twitter just announced a brand-new feature that I wanted to make sure you knew about. It allows people to have 1-click access to follow you on Twitter directly from your website which is a huge benefit for building your following with your network and establishing a great social media presence using Twitter.
I would definitely recommend setting it up on your website asap.
Speaking of Twitter, I want to share some of the behind-the-scenes strategies and techniques that I personally use with Twitter to build a huge network of loyal, engaging and responsive followers that allows me to consistently build my list and get new clients.
I’m going to make some assumptions that you are already aware of what Twitter is and how to do some of the basics like find friends, get followers, as well as send updates, replies, retweets, etc.
These are some of the more advanced “systems” I use for leveraging the most of what Twitter has to offer.
Friends (you follow) and Followers (follow you)
I always suggest connecting with like-minded people and those you want to connect with as much as possible. It’s pace, not race. Most number of friends or followers does not matter. Often those you follow (as a friend) will follow you back. Having said that, people ask me about auto-following back those who follow you. My thought is you don’t have to. Auto-follow is not an obligation, it’s a choice. There are many followers I have which I don’t follow in return and vice-versa. If you’re wiling to take the time and effort to manually follow back those who follow you, I’d suggest it (I personally do it.)
I’m a huge fan of using DM’s to connect with my followers and friends. Sending a direct message is quick and easy and almost ALWAYS gets a response. Now, I’m very active and engaging on Twitter so people I interact with DM’s tend to be the same. But, it’s in some cases more effective and efficient than sending emails for things like making introductions and connecting.
I use Twitter favorites all the time, marking other tweets as favorites that I want to read later. It’s kind of like email folders for Twitter. See a tweet you like with a link but don’t have time to read it now? Mark it as a favorite and carve out time later to refer back to it.
I have lists to help categorize and organize my Twitter friends. With 55,000 plus friends it’s hard for me to obviously read EVERY tweet that comes out – it’s insane. So, I use Twitter Lists to group relevant friends in buckets and then review those lists together. I have some for friends, brands, skiing and even locked (hidden) lists for things like competitors, prospects, etc.
Twitter search is a great tool for finding content and possible connections (friends and followers). You can search by hashtag (#) and see relevant tweets to that topic or just do a general search for “Internet Marketing” and see all the tweets and conversation about that topic. From there, jump on in and get tweeting.
I use the following: Hootsuite and Twitter for iPhone. Hootsuite allows me to view everything in a browser which means I can do it from anywhere (any computer and from my phone). It’s great for viewing all the tweets in columns and then replying, DM’ing, scheduling and posting tweets. The Twitter for iPhone application is just flat-out the easiest and simplest application for a mobile device.
Now the most frequently asked question: “Derek, where do you get all your content and ideas?” Here are my secret sources (never revealed these before). Google Reader (I subscribe to a ton of blogs and content sites relevant to my niche). StumbleUpon and Digg for finding interesting and relevant content that my followers will respond to. ME! Yes, I do create most of my own content and tweets based on what YOU provide to me as feedback and content you’re looking for. So, trust your followers and give them what they want – they will love you for it!
I hope these Twitter Secrets help you in the Twitterverse and I can’t wait to see you out there.
Until next time – Learn It, Love It, Live It!
Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time… guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online, visit http://www.derekfredrickson.com.