September 19, 2011
Using PPC marketing to advertise your legitimate online businesses is still one of the best methods to get regular buyers to your opportunities as the traffic is immediate.
The downside to Pay Per Click marketing though, is that if the campaign you are running is not effective, you can land up losing money and this will happen very quickly. If on the other hand your campaign proves successful and has high conversion rates, you can profit beyond your original expectations. If really does not matter if your PPC marketing budget is small or large.
These 3 tips will help you get more out of every cent you spend.
1. To begin with you must take a look at where you are purchasing your ads. If you have previously done some PPC advertising then you will have already researched the big name options like Google and Bing and perhaps even Facebook, but there are an even wider range of options out there is you are willing to search for them.
A lot of the bigger websites have their own pay per click programs and recently ESPN followed this trend. Apart from this there are also blog and website networks that run their own PPC programs. In many cases your adverts will be more conspicuous simply because your competitors are not likely to advertise on these websites, and another advantage is that the cost per click will be much lower.
By spending some time searching for the best places to advertise, not only will you need to spend less of your budget, but you will also have the opportunity to connect more efficiently with your prospective buyers.
2. If you find that you are not getting the kind of conversions you expected, you will know that your ads are not working; similar to running an ad on television when during the hours that your target market is sleeping.
Remember that different advertising networks will appeal to different types of people and because of this you may find that your ad works extremely well on one network while it may not work at all on another kind of network and this includes landing pages.
3. Tips number 3 involves stretching your Pay Per Click Marketing budget in order to take advantage of the different ways that you can lower your cost per click.
Remember if you choose to use Google to advertise your online income opportunities that they work on a score system for each campaign and the better your score, the less you will need to pay per click. What this ultimately means is that the more targeted your ads are the further your money will stretch.
Other networks may work a little differently and charge you according to the amount you spend. Ultimately it all comes down to what it is costing you per click and what you can do to keep your costs to a minimum, so that you can stretch your marketing budget further and earn more income in your legitimate online businesses.
For more help with your legitimate online businesses Michelle Jayes invites you to visit her online income opportunities website http://www.online-income-business.com and get some great internet marketing e-books for FREE at http://www.online-income-business.com/FreeEBooks.html