Site   Web

September 20, 2011

6 Ongoing Link Building Techniques You Should Be Employing – A SPN Exclusive Article

links

Finding effective and sustainable methods of building links to your website can prove challenging. However, with some effort or investment on your part, it is possible to enjoy an increase in direct traffic as well as a boost to your link profile and search engine rankings through an ongoing link building strategy. There are tried and tested techniques that have been used for years that help build links in volume, as well as techniques that aim to build a smaller number of links but of much higher value – the perfect combination for a natural looking and effective search engine link profile.

1 – Directory Submissions

Directory submissions should be considered a staple part of your link building campaign. While directory links offer less value than they did several years ago, they do still provide benefit. What’s more, while there is a finite number of directories online the number is massive and you can submit to one or two hundred directories a month for at least the first year or so of your link building strategy.

There are location and topic specific directories as well as general category ones. There are also those that will only accept home page links and those that will take deep links to other pages of your site. Combining these and using them accordingly will help generate the best results.

2 – Article Marketing

Article marketing is another age old link building technique and while directory submissions offer finite, albeit extensive, opportunities, article marketing offers infinite possibilities. There are hundreds of article directories, including a good number that can be considered search engine friendly.

Write appealing and relevant articles, include an author bio with one or two keyword optimized links to your own pages and submit them. Some marketers prefer to stick to a handful of the best directories while others opt for mass submissions to hundreds of article repositories at a time.

3 – Press Release Submissions

Press releases can provide good links and a great sense of authority for your website. Readers will be more inclined to trust a press release than they will a blog post or article, but the number of press release directories that accept HTML links, with keywords in the anchor text, is limited so you will have to look around.

Ensure that the press release is properly formatted, not written in the first person, and is not simply a thinly veiled advertisement for your website or business. Sticking to the rules and best practices of press release submission will help ensure that your release has a greater chance of being accepted by a good number of websites.

4 – Guest Posts

Blogs continue to be one of the most popular forms of website. Individuals, companies, and organizations, as well as marketers, maintain their own blogs with regular, good quality content. They also link to one another and this helps blogs to attain high rankings in relevant search engines, but it also means that blog owners have a major requirement for regular content.

Some blogs fulfill this requirement for content by opening up their blog to guest posters. Find blogs in your industry and on a topic relevant to that of your own site and then determine those that actively seek guest posts. If you’re building links to aid in your SEO then do ensure that the blogs you post to are search engine friendly – primarily, this means ensuring that links do not use the nofollow attribute.

5 – Link To Authority Blogs

Another great thing about blogs is the sense of community that they attract. Blogs within the same industry will regularly link to other blogs on a similar or related topic. This offers the blogger a unique opportunity to essentially acquire advertising from competitor websites; something that simply doesn’t happen with standard business related websites.

Link out to other blogs in your industry that carry a lot of authority and have a lot of readers. Encourage your own readers to click the link and visit that site. When the blogger checks their site statistics and notices a lot of traffic all emanating from your blog then they may well provide a link back on a topic that you have covered yourself. Repeat regularly to get links from a number of the most authoritative blogs in your topic.

6 – Full Social Media Marketing

Social bookmarking, social networking, video and content sharing; these are all a part of a social media marketing (SMM) campaign. They can be very time consuming but effective SMM can generate a lot of viral interest in your blog, website, forum, or other online publication. Get involved in the networks you join in order to create a real community around your website.

Post your content to your social network profiles and encourage your readers to follow you, fan you, and bookmark you. This will help you gain even more followers and it will increase the traffic to your web pages.

Link building is an essential part of SEO and it should be considered an ongoing process if you want to enjoy the best results. Find other methods to build links and try to get links from a good variety of website types in order to enjoy the best results. The above are just a few methods of building links that you can benefit from.


Matt Jackson is founder of Ethical Link Building, which provides a range of link building campaigns to websites and businesses. Improve your search rankings and increase traffic with press release submissions and article marketing services.

15 Responses to “6 Ongoing Link Building Techniques You Should Be Employing – A SPN Exclusive Article

    avatar Murat says:

    All listed items are a must for full success but I should emphasize that link building should be done “slowly and regularly”. If Google algorithms sense sudden bursts on the number of backlinks or a huge number of incoming spammy link farm links, they will most probably send the blog to sandbox and drop rankings; at the worst case, a full ban is possible.

    Web developing service may be provided by many but small business web creating differs from the others because it requirements a lot more professionalism and reliability that is quite definitely required to impress the actual consumers. If the website constructed for small business does not have professionalism and reliability compared to consumers might not acquire amazed and might feel that anyone operating the actual business isn’t specialist. It is crucial that you get the actual best Website Development service and for you will probably have to pay bit more.

    avatar alex says:

    i really like point 5- these is very ethical- giving first and getting somthing back- great thank you for that great advise- alex tenerife

    Guess posting is a great way of introducing yourself to an audience, and showing them that you are an authority in your field. Throwing some link love to other blogs related to your field is good for building a community and relationship with other blogs or sites.

    avatar ahebo.com says:

    i like number 1, 4 and 6. Full Social Media Marketing get friends, money, traffic and popular.

    avatar Ryan Clark says:

    I’d also recommend hunting for news citations via HARO and other reporter connections.

    avatar neo says:

    SEO is step by step process. No one can come to first page just in one Night.. Unique Content and Regular Posting is the Key to Improve SEO. No Third party can help you to come on first page. what they will do is to add some good keywords to your site. All these things you can do yourself also but it will take some time..

    avatar Sarfraz says:

    Creating confidence, building trust and becoming valued requires action not words. Goldteam understands this which is why much of our business success has been built on quality referrals and lasting business relationships. Having a shared perspective goes a long way – like you, our principle focus is to find the perfect candidate to help continue your business success.
    Founded in 1997, Goldteam is a privately owned, independent Recruitment Business and is one of today’s leading suppliers of temporary, contract and permanent staff. We see ethical standards and 100% compliance as the very cornerstone of our business; as evidenced by our impressive list of accreditations. In an industry which has a very low barrier to entry, our refusal to cut corners together with our commitment to a quality service for both Clients and Candidates has been the key to our success. Goldteam delivers flexible and reliable services to meet the ever changing business needs of clients large or small, be it just one temporary person for a single day, a team for a month or recruiting permanent staff. Goldteam provides fully managed outsource solutions for many of our clients and provide personnel to companies large and small, from a significant number of household names to blue-chip multinationals As an organization we are always receptive to innovative ideas and procedures and believe this has been a vital element in our success. In fact history has shown that this very readiness to adopt and implement new ideas has helped us to grow into the successful and proficient company we are today. By listening to the needs of our clients we have developed some truly unique and innovative processes along the way. All of the highly valuable solutions were designed to meet fast paced challenges such as on-line time sheets, transparent auditing systems, ‘in-one-place’ management reporting systems, web-enabled skills testing, job search facilities and highly effective international resource teams – this detail can only be provided by experienced professionals who understand your business. Goldteam has adapted to innovative, cost effective and robust methods to providing employment services and as a result not only we have won an award from the Chamber Of Commerce but have gathered many unique resources to provide a real tailored service to fit around the businesses of our clientsWe are Passionate about recruitment and proactive in our approach to remaining the most trusted and consistent recruitment professionals in the UK.

    you have posted all important task which help to make one way links… In my view social bookmarking is the best way to get quality one way link we get instant traffic by submitting website in social networking website… thanks for sharing tips…

    To add some input: I think social media is the best way these days. I know that it’s hard to build a good reputation and get famous, but when you’ve reached a certain level/status it really pays off in my opinion.

    We are providing one way link building work. One way link building is the process of posting links of a website on various online venues without reciprocation. One way link building is very effective and having high efficiency to bring the search result in search engine. The one way link building is one of the top internet marketing lines, today. Most website builder recommends it as a steady source of traffic and good ranking.

    Guess posting is a great way of introducing yourself to an audience.No Third party can help you to come on first page.

    avatar Supramind says:

    Hello Matt ..very good post on building links and increasing direct traffic to the website. The relevance of posting good articles and directory submissions is also very useful. Please keep posting more such blogs and give us tips on the updated link building strategies !

    Great article! Many good points covered. I really need to get going on the guest posting and build some links. Thanks for the great info.

Submit a Comment

Your email address will not be published. Required fields are marked *






You may use these HTML tags and attributes: <a href="" title="" rel=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Please leave these two fields as-is:

Protected by Invisible Defender. Showed 403 to 3,864,632 bad guys.

css.php