October 7, 2011
You may be wondering if taking the time to write a quality article is really worth the effort, considering that if you spent less time on each article you could produce more of them.
What exactly does article marketing require? Which is more important in an online article submission–quality and quantity?
The answer is “both”, but not in the way you may think.
Your first job is to produce a quality free reprint article. If you don’t, then your article won’t be republished. Republication is the whole goal of article marketing. If you throw together an article and it’s laden with spelling and grammar errors, then it’s not going to be much use to you.
You also have your readers to think about–people will form opinions about you based on your articles. If your articles are well-written, thoughtful, and helpful, then people will come away with a positive impression of you.
If, on the other hand, your articles are confusing and look thrown together, it can appear as if you’re unprofessional. It can be hard to take you seriously.
It is to your benefit to take the time to write a solid article. Here are 5 things to shoot for:
1 – You need to refine, edit, and check your article for grammar and spelling errors. You may need to spread this work over a few days.
2 – Your articles should be organized–the argument or points in your article should flow in a logical manner.
3 – The subject matter of your article is important too–your article needs to answer a question that your readers are wondering or teach them a skill.
4 – Your title should be constructed to catch a reader’s attention. The title should clearly tell what the article is about and be phrased in an interesting way.
5 – Your articles should provide fresh information. Don’t just write what you see other people writing. Instead, put your own spin on things, teach your topic from an angle that hasn’t been covered, and answer questions that you don’t see being answered.
Let your readers guide you–many times a customer or client may ask you a great question. Many times your answers to these frequently asked questions can be used as the basis for articles.
As you get more used to writing, the process gets faster and easier. It may not take you as long to write an article when you become more experienced.
There’s also the issue of quantity–does it matter how many articles you submit?
Yes, it does. You need to submit enough articles on a consistent basis to see results with article marketing. When you’re first starting, it may be something that you work up to.
If you’ve been wondering if you should be focusing on quality or quantity, focus on quality first. Get your writing process down so that you’re creating quality articles, then you can work on writing a sufficient number of article each month.
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