October 11, 2011
From early days learning SEO, I went ahead and did all my meta descriptions with a bit of blurb about the page but my *Guru* has told me this is incorrect and I should include only the title of the page in the meta description, eg “Antique Dining Chairs” whereas I had put in “Antique Dining Chairs – over 500 chairs on display at the Glebe Antique Centre. Dining chairs to match your table, occasional chairs for that special place in your home”.
Any thoughts before I go and change everything yet again?
From where I’m sitting, your *guru* is wrong. Remember, your meta description tag is often used as the snippet on the search results pages to describe your site.
So apart from including keywords, it has to do the job of convincing people to click on it. A nonsensical list of keywords is not going to convince people to click so you have to balance it out with an appealing sentence, preferably including a call-to-action or reason to click.
Yes, it’s important to put your keywords at the start of the tag if you can, but you have up to 160 characters in that tag indexed by search engines, so you should use the space to your advantage. Having a short, unimaginative meta description or simply copying your title tag is not going to make any difference to your overall rankings and is more likely to turn your potential visitors off.
Google admitted that it no longer considers the meta description tag in their ranking algorithm anyway, so, other search engines aside, the main job of the tag in Google SERPs is to convince people to click on the link and visit your site.
Put it this way: if you were in the market for an antique chair and you saw the following two listings in Google, which one would you click on?
- Site1.com – “Antique Dining Chairs.”
- Site2.com – “Antique Dining Chairs – over 500 chairs on display at the Glebe Antique Centre. Dining chairs to match your table, occasional chairs for that special place in your home.“
I’m thinking Site2.com – am I right? And – oh look! The longer tag managed to include *dining chairs* twice and a whole bunch of other keyword phrases as well: *dining chairs Glebe*, *chairs Glebe*, *occasional chairs*, *Antique(s) Glebe*.
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