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October 31, 2011

5 Common SEO Myths Explained

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SEO, which stands for search engine optimization, can be difficult to understand if you are not familiar with it. Unfortunately many things you read about SEO on the internet are not always true. There are a lot of myths and misconceptions floating around the net and they can sometimes be hard to confirm or debunk because of the ever changing techniques and the complexities of the search engines.

Some of the most common SEO myths are listed below and with it, the information to expose the truth so you can concentrate on real SEO methods to improve your site rankings and increase your traffic.

1. The More Reciprocal Links You Have on Your Site, the Better Your Ranking.

Have you ever been to site that is nothing but a long list of links? These sites are called link farms or FFA (Free for All links) and they do nothing for your site’s ranking. They are usually just filled with spam and can hurt your rankings because they are probably in violation of Google’s Webmaster Guidelines which you can find on the Google site.

You also do not want to link to sites that are not relevant to your site. For example: if you own a site that sells jewelry, don’t link to sites about home repair or other topics that don’t relate to your site. You want to find quality sites that can complement yours such as fashion sites, make-up sites, etc. So, keep exchanging links but be selective and choose only quality, content-filled sites that complement your site.

2. You Need to Manually Submit Your Site to the Search Engines.

Submitting your website pages to the search engines will not boost your rankings, or help your site get indexed any faster. The search engines find sites by a process called web crawling done by spiders or bots. It has little to do with you filling out those long forms and submitting to the search engines. What will get you indexed faster is a quality site with relevant links, good content and the wise use of keywords.

3. Cramming Your Site Full of Keywords Means a Higher Ranking.

Have you ever seen a site that repeated the same words over so many times, it barely makes sense anymore? This is called keyword stuffing. Unfortunately, many people believe the more keywords you can stuff into your site, the better. This is sometimes done to such extremes that the content sounds ridiculous and unprofessional, thus defeating the purpose of the keywords.

For example: Jewelry ‘n More has beautiful diamond rings that don’t cost as much as most diamond rings because our diamond rings are more affordable than other diamond rings. If you are looking for diamond rings, visit our site for diamond rings because we have more diamond rings at cheaper prices than any other diamond rings.

This is really an extreme example but this type of thing does happen. The best way to use keywords is to use different combinations of relevant keywords throughout your site’s content. There is no set number of keywords that will magically make your site appear in the number one position so do not over stuff to the point of redundancy. Your web copy should be natural, professional and informative.

4. Duplicate Content Can Get You Banned.

Fortunately this is not true. Using duplicate content on your site can cause problems if it is done in a “spammy” or exaggerated way. If you mix the duplicate content with other quality and relevant content, your site will stand a better chance of a higher ranking. What happens when duplicate content is found by the search engines? Well, once the duplicate content is discovered, the search engine will base their decision (which page to add to the search results) on how long the site has been active, the page rank, the amount of incoming links and other qualifying aspects of the site. Duplicate content is a part of the internet (as we have all seen) and there is no penalty for it.

Many people also believe that using reprint articles on their site will bring them a penalty. This is not so. While you don’t want ALL your site’s content to be duplicates, using quality informative articles on your site (that happen to be published elsewhere) is not a problem for the search engines.

5. Higher Page Rank Means Higher Search Engine Ranking.

Many people mistakenly believe that if you have a high page rank, you will also have a high ranking in the search engines. This is not so. Page rank is not as important as most people believe. The search engines use other factors to determine your ranking. You need to have a high quality site with functionality, relevance, a good linking system, good information, user-friendliness and purpose. Do not rely on your page rank to raise your ranking in the search engines.

I hope this information will help you in producing a more search engine friendly site. You can do it yourself but be sure to learn the facts and find out which SEO myths are true and which ones are not.


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9 Responses to “5 Common SEO Myths Explained

    Thanks for taking the time to clarify these issues. I have heard about these so-called myths and it is relieving to know the truth behind them. Great post!

    avatar Charles says:

    Who is really to believe when so many different myth busting articles which some how contradict with each other regarding SEO from the same place “Right Here”.

    Being able to replicate one SEO’s complete work does not mean high ranking for another SEO.

    Everyone have their own ways and believes, it’s best to take SEO advice with a pinch of salt always.

    For as long as there are Search Engine algorithms, there will always be different SEO success claims.

    Either go with the majority of the voices that happens to come across your research, or throw a dart at a bunch of suggestions and go from there.

    from my personal readings and experience with a bunch of clients, 1 to 4 seems true.

    5. in most cases, for broader search terms, my results are showing contradictions.

    Higher page rank shows a higher ranking for me on broad search terms.

    for niche kw for a niche topic, will obviously score a higher rank regardless of PR.

    avatar Kneipp says:

    Thanks for sharing this article. Reciprocal links play a very important role in website performance. Backlinks from relevant and good quality websites are considered by search engines for calculating Page rank of websites

    avatar Tony says:

    “Duplicate Content Can Get You Banned”

    An example of this:

    If duplicate content can get you banned then THIS site would be banned. This, and all other SEO articles, are all listed IN FULL in the SE Optimization page.

    You don’t get more duplicate than that…

    avatar Cables says:

    As far as manually submitting to the search engines, I think this is where a lot of people go wrong. You want Google to pick up your site naturally through their crawl. It is much better to simply create a page on a social media site with a link pointing to your site, as Google loves to crawl and index social media pages.

    Thank you all for your insight and opinions. SEO is ever changing and it certainly can be confusing and contradictory. Reading and learning as much as we can is a good way to stay on top of things and we also need to try and learn by other people’s, and of course, our own experiences. Thanks again for your input!

    Warm regards,
    Terri Seymour

    […] SEO is shrouded in myths and misconceptions that can sometimes be hard to confirm or debunk. Here’s a look at five of the more common ones, including the notions that having more reciprocal links on your site gives it a better ranking, you need to manually submit your site to search engines and cramming your site with keywords leads to a higher ranking. (SiteProNews) […]

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