October 31, 2011
Once you identify a keyword that you wish to rank in Google for you want to get your on-page S.E.O right.
S.E.O stands for Search Site Optimization and is the method a website undergoes to boost its odds of being found in Google for the relevant keywords.
Meta-tags are HTML ( site code ) classes that search websites use to identify which keywords an internet site is relevant for. There are three first tags you will need to get right ; ‘Title ‘, ‘Headings ‘ and ‘Description’.
The page title must contain your keyword. It doesn’t have to only be the keyword but ideally your keyword should appear at the start of title and there shouldn’t be any more than 70 characters in your title. Hence for instance I may have titled the page something like ;
SEO – Using WordPress To Lift Your Site in Google
SEO – Why You Want an SEO Company
SEO – Local Economy SEO Services
What ever your keyword is use it in the page title.
Advanced WordPress Tip
Using a plugin like WordPress SEO by Yoast will permit you to make 2 different headings – one for Google and the search engines and one for human readers. This is one of the things I adore about WordPress – it is so flexible and is concentrated on S.E.O.
I have used that methodology on this post so that the title that you the reader sees is ;
How To Simply Optimize Your Site for Important Keywords with WordPress
But when Google comes along to take a look at this post it will see the title as ;
SEO Using WordPress To Lift Your Internet Site in Google
This lets me target my desired keyword, without putting in a page title that’s unimportant, or at the very least slightly strange, for the human reader.
There are numerous header tags on a webpage – H1, H2, H3, H4, etc – and Google uses these as a robust indicator of relevancy, so making sure your keyword is in these heading tags will help a lot .
The H1 tag is the most vital, H2 second most crucial and so on , so if you only have one heading on the page ensure it is a H1 tag.
So use your keywords in you headings and sub-headings on the page.
The outline tag informs the text that Google displays for your net page in its search results. Plenty of your competitors will get this wrong in a couple of other ways. A good description tag should hold the following ;
Keyword phrase fresh content An action call
Just as you place your phrase into the page title and the headings and sub-headings, you should place it your description too.
The outline should be hand written and be unique to the page – Google ranks pages not internetsites, so you have got to view your internet site not as a single entity but as a collection of unique and seperate pages based around a common theme.
If you have the same description for every page on your site then Google will downgrade your site. If you don’t write an an outline meta-tag at all then Google will just take the 1st 150 characters fom the page itself and this represents a lost opportunity for both S.E.O and getting your message out.
The description tag offers you the opportunity to steal traffic from websites that are actually places above you in the search engines. If you take the time and trouble to scribble a good unique outline which appeals to your target shopper and incorporates a ‘call to action ‘ then you can entice the searcher to click on your result rather than a competitor who has not troubled to write a unique and applicable description.
Place your keyword in all 3 meta-tags – page title, page headings and page descriptions.
SEO – Place Keyword in URL
Re importance this is great – Google gives big weight to URLs. That’s the reason why if you can get your primary keyword in your root domain you will get a giant ranking advantage.
If you don’t have it in the root domain you can still easily place it in the URL for the individual pages. Take a look at the URL for this post in your browser.
The keyword – SEO – is in the URL – with WordPress it is really easy to manipulate your URLs to make them shorter and more S.E.O friendly. SEO – Conclusion
This post has been about on-page S.E.O – getting your web pages right for the keywords you want to target. The primary things you need to fret about are ;
Page title Page headings Page outline Page URL Body copy
We haven’t mentioned body copy so I will briefly discuss it here ;
Word density ( the ratio as a % the keyword appears in the body of the article ) used to be a major element in ranking, but research suggests that it’s becoming less significant. Simply by writing naturally it is virtually certain that your keyword will occur numerous times in the text anyhow.
In my experience it is more vital to get the meta-tags right than to attempt to shoe-horn your keyword into your article at every opportunity.
Note this isn’t original stuff, but the majority of your competition, especially if you are a local business, will not be concentrating on, or perhaps be conscious of the importance of keywords in meta-tags.
S.E.O company. If you can get your on-page S.E.O correct you will be on your way to ranking above your competition for your keywords – http://www.leadgeneratingwebsites.co.uk/wordpress-seo/essex-seo/ – and grabbing a nice piece of net traffic for your business.