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Viral Marketing Buzz: How to Capture Your Market Online

By Adam Bauthues in Featured

Viral marketing is still one of the most prolific marketing tools you can use to grow your business. If you employ it in the correct manner, it has the power to take you from obscurity to the “talk of the town” in a matter of days. If you are not sure what viral marketing means, it is a real simple concept.

Viral means that it is something that gets passed from person to person and that spreads very quickly, much like a cold virus. Instead of making everyone sick though, you get your product or service spreading out everywhere instead. One perfect example of this concept is YouTube. How many times have you shared a funny video with someone? Videos can become extremely viral very quickly, but other
types of information can go viral as well.

Here are a few different viral marketing tools I have used to grow my business:

* Viral Video and Audio * Viral eBooks * Viral Workshops, seminars or online courses * Viral Reports

In fact, you can make just about anything viral in nature, as long as the tools you create are made to accomplish a few things. Since viral means passed from person to person, you need to think about the reasons why people share information with their friends and colleagues. Think about why you shared a video or an article with someone recently. It was likely that the information you chose had one or all of the characteristics below:

It Was Valuable…

Even though people have the whole world at their fingertips these days with the Internet, they still look for and hold on to valuable content and well written pieces of information. If information is informative and is created with the end user in mind it will get passed around due to it’s high value.

It Was Entertaining…

We all know laughter is the best medicine. If you can make people laugh they will want others to laugh and feel good too. Humor is an excellent way to capture a market. Think of all the commercials you have seen that have made you laugh. Don’t you remember the funny ones? I have seen commercials on television that I later went on YouTube to find so I could watch them again, and then I shared the
videos with friends and business associates. If you can make people laugh, you make them feel good. If you can do that while marketing your product, they will start to feel good about your product too. This is the power of association, and if you do it right, it will go viral as
well.

It Was Controversial…

Shocking or thought-provoking material gets people talking. You have to be careful with this method though, as it is very powerful. Controversial subjects will always draw a lot of attention, but it brings both good and bad attention at the same time. This method can easily backfire on you too, and there are ample examples of companies having controversial ad campaigns backfiring on them. You
need to walk a fine line with this one.

Those are just 3 examples of the kind of content that you want to produce so that people will be more apt to share it with others. Still, this is only the first stage of a viral marketing buzz campaign. How do you use this viral product to promote your business?

Every ad medium is different, but the end result you are looking for is the same. For instance, with audio or video you will be able to market your product or service directly in your content. This can be your website, your company name or your logo. With print media it is the same story. With an ebook or report you will want to include a link to your website, and some information about you or your company. You could also include a separate or full page ad for a product or service in your content, as well as a resources page. The possibilities are endless and it is really up to you how you wish to promote yourself or your company. Just make sure you make it very clear where people can go to get more information should they wish too.

Capturing your markets attention via viral marketing buzz can be a very powerful method of building your business and brand. If you can get your viral information into the hands of your target market, amazing things can happen. Just make sure that your content is placed where your target market hangs out! With the social networking revolution going on you should have no trouble getting your viral content into the correct hands, and having it spread far and wide across the Internet. As long as your content is valuable and entertaining (with maybe a little controversy thrown in) and engages your readers, your content will work hard for you.

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Article by Adam Bauthues. And now I would like to invite you to receive Free Instant Access to my viral marketing and niche marketing and advertising blog, The Project Marketer. It is your complete resource for absolute victory in marketing and advertising online: http://www.ProjectMarketer.com

How to Create Bolder, Jazzier, More Intriguing B-to-B Email Subject Lines

By Marcia Yudkin in Featured

Many of my b-to-b clients feel stuck in the mud when it comes to gaining the attention of their email subscribers. They use the same very limited number of techniques, strategies and angles time and time again. They realize recipients on their lists probably feel uninterested in hearing from them, which is but one step short of losing them when they unsubscribe.

If this describes you, try these bolder approaches that arouse curiosity, freshen up your emails and improve both open rates and response – without getting downright silly or harming your business image. Along with each idea, I’ve provided an example illustrating how you might put it to work.

1. Ask a surprising or provocative question.
Whoever Heard of a 78% Response to a One-Paragraph Email Blast?

2. Highlight an emotion.
Take Command of Your Meeting Expenses.

3. Refer to current events.
Avoid Going Into a Business Slump From Severe Weather.

4. Issue a challenge.
Would Your Top Salesperson Pass the Gorgonzola Test?

5. Use a line of dialogue.
Pssst, Your Customer Database Is Full of Holes.

6. Provide a specific number (or two).
Ten Reasons Why 51,794 Government Employees Trust Us.

7. Confess something.
Most People Don’t Realize That We Used to…

8. Present a quiz.
Take the Disaster Resilience Quiz.

9. Highlight case study results.
How Cassingham Coffee Won Five New Contract Bids Last Month.

10. Quote a client.
“Tasty. Tempting. Tropical. Tidy.”

11. Say what the reader is probably thinking.
Why Won’t They Just Tell Me What’s What!

12. Guarantee something.
Tougher Exteriors – Guaranteed.

13. Relate to social trends.
Cut Your Carbon Emissions in Half.

14. Promise to alleviate a hassle.
The End of Credit Crises.

15. Compare before to after.
Before: 17.5 Compliance Failures. After: None.

16. Name the exact type of person you’re targeting.
For the Supervisor Who Hates Annual Performance Review Time.

17. Create suspense.
What Will Happen to Your Expense Account With Fareware?

18. Evoke imagination.
Imagine Every Lead Turning Into Revenue.

19. Use un-businesslike language.
Computerwise, They’re Casing Your Joint.

20. Make a vivid comparison.
Some Days Your To-do List Feels Like Grand Failure Station.

21. Tell a story.
Last Year, Disaster Loomed Three Days Before Christmas.

Want to turn the hunt for livelier subject lines into group fun? Order lunch for everyone in the conference room, divide into teams and see which bunch can create the largest number of subject lines using the list above. Offer a prize for the most ridiculous and the most promising ideas. Then collect all the suggestions and separate them into usable and not usable. Have another lunch meeting to turn the seemingly unpromising ideas into better, more appropriate ideas. Sometimes that prize-winner of a ridiculous idea ends up triggering a brilliant marketing campaign!

Remember, the goal is to surprise and interest the customer who is wearily going through their in-box. What you’ll probably find is that your effort to excite that email recipient ends up re-energizing you about the delights of what you sell.

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Veteran copywriter and marketing consultant Marcia Yudkin is the author of Persuading on Paper, Meatier Marketing Copy and 13 other books. Besides mentoring marketing departments in copywriting skills, she runs a one-on-one mentoring program that trains copywriters and marketing consultants in 10 weeks. Participants learn no-hype marketing writing skills and business savvy. For more information, go to http://www.yudkin.com/become.htm

Nine Steps to Social Networking Success

By Wayne English in Featured

Social Networking has taken the world of business by storm. Properly used, it can establish you as an expert in your field, keep you in-touch with customers, sell your products, and market your business or organization. It is an around-the-clock marketing machine that never sleeps.

In our seminars, we are asked how to get started using it. While that is a simple question, it requires detailed understanding of the company, knowledge of business goals, and much more information as well. So, to provide people with meaningful assistance we developed these steps. Be advised that they do not provide answers, but lead you to asking the right questions.

Why? Pertinent questions that apply to your business and situation only are invaluable. And those questions, my friend, are far more valuable to you than their answers. There are people, books, consultants, aplenty to give you answers, but if you don’t answer the right questions, where are you? By developing the high quality questions that apply to your business, you will create a social networking campaign that is customized to your specific needs. To be successful, that is essential because your customers, their needs, your employees, your very business is unique. This is not a one-size-fits-all endeavor.

So, treat these steps as guidelines. Reorder them, combine them, delete any that you care to, but please read them all. Number nine you will find particularly interesting as it combines the online world and the offline world. Social networking has been around for hundreds of years. Don’t think that it only takes place from your keyboard. Nothing could be further from the truth.

Premium WordPress Themes For Any Website

By Joe Maldonado in Featured

Many people think that premium WordPress themes cannot do anything for them and then proceed to spend time and money creating a theme that had already been created and offered as a premium theme. It’s important before even considering creating a new theme to know what other themes have already been designed that could be modified slightly for your use.

Premium themes cover a large gamut of layout options and design styles that will appeal to the majority of users and which can be used as the basis for other layouts and designs.

Although there are several common layouts, the majority of the layouts fall in to just one or two categories: division by columns and division by rows. These layouts divide the content in a way that saves portions of the screen for navigation, content, and other important information with columns dividing the content horizontally and rows dividing it vertically.

One of the most common layout styles is a two-column layout. This layout generally has the navigation bar in a smaller column to the left-most or right-most side of the panel and which utilizes a larger central area of the screen to display the content. Don’t let the simplicity fool you, though – this layout is capable of achieving beautiful things with simple modifications. A great example of this layout can be found in the “Graphix” theme. Though obscured by a small picture gallery between the top-most navigation and the central content, you can see the division of the two columns. This layout is suited for any content.

Another common and classic style is the double-or-triple row style, which puts all of the content in the center of the screen below a navigation bar with no need to scroll.

This design is most commonly used for artistic websites and can also be commonly found on websites that center around one specific topic. An example of this is the “Web Studio” theme, which uses a triple-row with the center row displaying the content, the top row as the navigation bar, and the bottom row for the copyright. A slight modification to any premium WordPress themes using this kind of layout may allow you to use the bottom row for navigation, freeing the top row for other content.

These are just two of the most common designs and two themes which have modified the common designs to do something more. However, what many people do not know is that premium themes do not have to look the way they are displayed; the truth is that many customization options are available in every theme and that there are many ways to easily modify a theme using the standard WordPress interface in order get the exact behavior that you want or the exact look that you need for your WordpPess-powered website. Knowing that, do you still think that premium WordPress themes can do nothing for you or your website?

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Article by Joe Maldonado. Next, finally get the elegant and professional WordPress theme that will earn you profits. Check the limited and exclusive selection at: http://bestpremiumwp.com/

Seven Important Reasons To Build An Email List

By Susanne Myers in Featured

Are you actively building at least one list in your niche right now? If not, you’re missing out on quite a bit of potential growth and income. Let’s talk about seven reasons why you need to build a list.

Build A Relationship With Your Readers

The main reason to build a list is to be able to build a relationship with your readers. They have to know like and trust you before they ever consider buying something through your site (be it your own product or an affiliate offer). A list allows you to stay in touch and gives them that chance.

Connecting With Your Target Market

Not only are you building a relationship with your subscribers, you’re also connecting with your target audience. This means that once you have a list, you can ask them what they want to learn more about, what problems they are facing and the likes.

Bring People Back To Your Site

An email list also allows you to bring visitors back to your site. How many times have you been surfing the net, ended up on a really great site…but half an hour later you can’t remember what it was or how to get back to it (unless you spend a lot of time going through your browser history, which no one does). With an email list, you can continually send them more and more great content that includes links back to your site.

Branding Yourself As The Expert

And speaking of great content…it, in combination with a list allows you to brand yourself as an expert. Your readers get great advice from you over and over again on a certain topic. It won’t take them long to figure out that you know what you’re talking about…which again builds the trust you need to create a profitable and sustainable online business.

Easy To Automate

One of my favorite aspects of list building is the fact that it’s so easy to automate. I set up my list once, I drive traffic to the pages of my site that contain an opt-in box and then I start adding email messages to my autoresponder. Each of these things I only have to do once, but they will continue to work for months and years to come… growing my list, making money from my list etc.

Making Multiple Offers

Another big advantage of having a list is that you can make multiple offers. Think about this…if you are passionate about gardening, you’re not going to buy just one gardening book, subscribe to one magazine and buy one set of tools. Instead you’re going to get several of each and you’ll keep spending more and more on your hobby. Your target audience is no different. By having a list you can make them multiple related offers (again, both your own products or affiliate offers or a combination of both).

Being Able To Generate Income With The Push Of A Button

Last but not least, let’s talk about the reason that brings me the biggest peace of mind. If you have a responsive list (even if it’s relatively small), you have the ability to generate extra income at the push of a button. There have been many a times when we needed a few hundred extra dollars for unexpected bills. Each time I was able to come up with the extra cash just by sending a special offer to one of my lists.

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I hope this convinces you that having a list for your online business is important and that this article encourages you to get started right away. In fact, I’m so passionate about this, I’ve put together a great resource for you. Sign up for this free ecourse on setting up your first email list in 7 easy steps at http://www.affiliateecourse.com/listbuilding/

8 Best Places For Building Authoritative One-Way Links

By Titus Hoskins in Featured

For any online webmaster or marketer, two things will consume most of your time: rankings and traffic. Usually, these two objectives will go hand-in-hand, the higher your rankings the more traffic you will receive. However, as you probably already know, getting higher rankings and traffic can be somewhat difficult.

One of the best ways to achieve both, is to build one-way links from existing authoritative sites on the web.

Now, let’s be honest, building quality one-way links will take some effort and time on your part. However, this can be done much quicker if you know exactly where to look for those authoritative sites or places which will let you create links back to your site.

Here are some good places or sources for Authoritative One-Way link building:

1. Press Releases

Press releases have become what article marketing was just a few years ago… excellent way to get quality one-way links back to your site. You can use both free and paid press releases to get your message out. Many marketers have had success with PRweb, but it can be somewhat costly but highly worth it. A well written press release will usually get picked up and displayed on numerous niche-related sites, boosting both your traffic and rankings.

2. Wikipedia Type Sites

Such places as Wikipedia and Google Knol are also excellent sources of quality one-way links. These can also give you those all important in-content links, as well as links in the resource section of the article. Everything will be theme focused, so your links will carry more PageRank juice in the eyes of Google.

3. Powerful .edu and .gov Link

Mainly because they are seen as non-commercial and coming from prestige sites or institutions, .edu and .gov links are some of the most effective and powerful one-way backlinks you can receive. Try to go out of your way to build these types of links for your site. For example, if you went to a college or university, try getting links from any Alumni pages. If your college has a newsletter section, try to get links there.

4. How To Sites

Yes, we know, Google with its Panda Update and countless follow-up changes to its algorithm, have hit these kinds of sites hard. But the quality ones are still great places to build one-way links. Often if you write a great how-to guide in your niche and place it on these sites, you will get an instant page one Google listing. For starters, try sites like eHow and Squidoo.

5. DoFollow Social Sites and Profiles

If you haven’t noticed, the web has gone social. Some of the best places for authoritative one-way links are in these social networking/bookmarking sites and profiles, especially if you build up your followers and subscribers. Facebook, Twitter, MySpace, Google+… will all give you opportunities to build your one-way links.

6. Memberships and Testimonials

You must always be pro-active when it comes to link building, so go out of your way to get links from any memberships you may belong to. Also, giving testimonials for your favorite site or product can be another excellent way to get authoritative links as these links are usually displayed on the main/index page of a site.

7. Embedded Videos/Slideshows/Software

Many webmasters have had great success by using embedded software, videos, awards, slideshows… to create one-way links back to their sites. For example, just look at how Slideshare.net builds its backlinks. You can try something similar or use that program to share your content and build your own links.

8. Site And Blog Commenting

While many sites are cracking down or making all their links NoFollow… commenting on blog and sites is still an effective way to get those backlinks. Many online marketers create Google Alerts for their targeted keywords and when any related links are indexed in Google, they get an email. They then thoroughly check out those links to see if it is worth their while to make a comment.

There you have it, some of the best places to help you build your all important authoritative one-way links. Many marketers simply take a few minutes of each day to build these types of links back to their sites. Over time these links will increase and you will receive more traffic and higher rankings as a direct result of these powerful one-way links.

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The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try:http://www.bizwaremagic.com If you liked the article above, why not try this Free 7 Day Marketing Course here: http://www.marketingtoolguide.com Titus Hoskins. This article may be freely distributed if this resource box stays attached.

Article Marketing Strategies: How Can I Maximize My Potential for Backlinks?

By Steve Shaw in Featured

If you’re wondering if you’re submitting articles in a way that optimizes your potential for links, I’ve got a short checklist for you:

1 - Have you done research for your keywords?

This step is crucial in your article marketing strategy, and it’s really not that hard. You can use Google’s free keyword tool to research some phrases associated with your niche. From the keyword tool, you can gather how many people are searching for this particular phrase (that’s the demand).

Then, take the phrase and do a Google search on it, putting the phrase in quotes. The number of results is the supply–that’s how many web pages are competing for that particular phrase.

You’re looking for phrases that have high demand and relatively low supply. Some of the more popular phrases associated with your niche may already have high competition–just know that it may take longer to make headway with those words.

2 - Have you developed a list of main keywords that you’d like your website to rank highly for, and are you hyperlinking those phrases in your resource box?

When writing your articles, you should be working from two different lists of keywords. The main keyphrases are shorter–usually 2-3 words long. They have more competition, but the payoff for ranking highly for them is greater.

These are the words that you would like your website to rank high for. In your article submissions, target these words in your resource box, as opposed to the article.

3 - Also, have you put together a list of longer keyword phrases (long-tail keywords) that you focus on in your articles and titles?

The long-tail key phrases are usually 3-8 words long. They have less competition, but also less reward. Still, they can be attractive because with relatively little effort you can get your article to rank for that term.

It’s the article that you want to rank for the long-tail term, whereas it’s your website that you want to rank for the main keywords.

4 - Does your resource box (author bio) hyperlink your main keyword phrases?

The resource box links that use key phrases as anchor text are very powerful–these are the phrases that you want your website to rank highly for. To do this properly, be sure that you alternate the keywords you use (hyperlinking the same words each time can have some negative SEO consequences).

For the second link in your resource box, you can link your written out URL. Having this spelled out website address helps readers to remember where your site is located (maybe they’ll think about visiting it when they no longer have your article in front of them).

5 - Do you submit articles regularly, month in and month out?

“The secret to success is constancy of purpose.” That’s true about just about everything in life, and it’s true of article marketing too. A key component to your article marketing success is just submitting articles on a regular basis.

It can take a few months for the first impact to show up in the search engines–it takes Google several months to calculate your links and the various other factors that go into determining where your website will show up in the rankings. Just be steady in your article submissions, and you’ll see better results.

Submitting articles is very user friendly–you don’t need to be an SEO expert or any sort of technical wizard to do this. It is a big help, however, to take a little preparation and have a strategy that maximizes your potential for backlinks and the quality of the links. Even if you’re a beginner, you can do these 5 steps listed here and make a big difference in your success.

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Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot – and it’s all 100% free! Go to http://www.autoblogit.com for more information.

19 Effective Offline Advertising Methods for Your Website

By David Jackson in Featured

With the advent of the Internet and the worldwide dominance and prominence of Google, Facebook and Twitter, one could reasonably assume the whole world revolves around the Internet. It doesn’t. There’s a great big offline universe out there with nearly 6 billion people in it that was here long before the Internet. And if you don’t have an offline marketing strategy to reach those billions of people, and complement your online marketing strategy, you’re missing out on a significant amount of traffic and income.

Following are 19 affordable and effective offline advertising methods that generate traffic to your website:

1. Bookmarks

Everyone has books in their home – some more than others. But I think that you’ll agree, just about everyone owns books. And what better way to get your marketing message in front of readers, than with a bookmark with your company name and website address printed on it? And distribution couldn’t be more easy! Simply get a bunch of bookmarks printed up and hand them out to everyone you meet. You can purchase bookmarks imprinted with your company name from Branders.com.

2. College Newspapers

Why market to college students? Because the college market consists of about 15 million people who spend over 120 billion annually. In addition, more than 79% of college students go online at least once a day and over 95% of college students have access to the Internet. (Source: NationwideAdvertising.com)

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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