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November 14, 2011

10 Steps to a Successful Article

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If you are an online business owner and are not yet active in article marketing, you need to get started as soon as possible.

Why write articles?

Article writing and marketing is one of the most powerful ways to boost your traffic and sales. Articles will build your reputation and credibility. Articles will allow you to make more contacts and establish more connections. Articles will improve your ranking and bring you more traffic. Articles will improve your online presence. Article marketing is free!

Writing an article is not as hard as most people think. You are not writing a dissertation but a simple and informative article.

Below are ten steps to help you write a more successful article.

Step 1: The Title

Be sure you choose a title that will grab people’s attention and catch their interest. Most people will decide to read an article or not just by the title. Be specific in what your article is about.

For example: How to Grow Vegetables vs. 5 Ways to Healthier More Delicious Vegetables

Which article would you read? I know I would read the second one.

Step 2: Topic of Interest

Be sure to choose topics that people will want to know about. Do some research to see what questions people are asking. Visit forums, groups, social sites and see what needs to be addressed. See what the buzz is about and write your article accordingly.

Step 3: Easy to Understand

There is no need to write a college dissertation. Use short, easy to understand sentences. Use 5th grade level words to be sure everyone who reads your article will understand what you are talking about.

Step 4: Easy to Read

Going along with the short easy to understand sentences, keep your paragraphs short but informative. Leave plenty of white space so reading your article is not hard on the eyes.

Step 5: Relevant Keywords

Research keywords when writing your article. Try to use some of the most popular search phrases that deal with your article subject. A good program to use is Google’s keyword search tool. But once you find the relevant keywords be sure not to overstuff your article with them. If you use them too many times your article will be too repetitive and will not do well in the search engines.

Step 6: Writing

When writing your article, write it as if you were explaining it to a friend. Don’t make it sound like a seminar or lecture. Add personal experiences when possible so your readers can identify with you and feel a bond and/or connection. Let your personality shine through and write from your heart!

Step 7: Lists

If you are including any kind of list in your article, be sure to write it in a bulleted or numbered list style. This will attract the reader’s eye and increase the chances of it being read through.

Step 8: Article Body

The first paragraph should be an introduction to what type of information your article will contain. Use it as a lead-in to the main body of the article. When writing the main body, be sure your writing flows from point to point and doesn’t jump around aimlessly. The last paragraph should sum up what the article meant and what points were made.

Step 9: Proofread

This step cannot be stressed enough. Read over your article several times to be sure all spelling, punctuation and grammar is correct. Things can be missed in just one or two goings over so do it several times to be sure.

Step 10: Resource Box

Your resource box is very important so you want it to be effective in getting people to click on your link and take you up on whatever you offer. Don’t try to sell anything in your resource box. Offer something free if possible.

For example:

John Doe is an expert in the SEO field. He can help you get your site to the top of the search engines. Click here to get his free step by step report.

Article writing is not as intimidating as it sounds. You do not need to know big fancy words. You do not have to be a scholar and you do not have to be a professional author to write a quality article with helpful information.


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6 Responses to “10 Steps to a Successful Article

    avatar Lusine says:

    Thanks for such an informative article. It was very useful for me

    avatar Ludvig Fromage says:

    I think number 1-4 are the absolute most important points in article writing. I’ve spoken to a couple different internet marketing companies, and they all stress the importance of writing content that catches people’s interest and is easy for them to read and understand. Thanks for the tips!

    avatar Nora Umbridge says:

    Ludvig, you are so right. Every PPC company I’ve been in touch with for my online marketing campaigns have recommended writing interesting content, and, more importantly, coming up with eye-catching titles which is what’s gonna make people want to click on them.

    avatar fame says:

    nice article….
    It was very useful for me…
    I realy like this post…

    […] (2011). 10 Steps to a Successful Article – SiteProNews. [online] SiteProNews. Available at: http://www.sitepronews.com/2011/11/14/10-steps-to-a-successful-article/ [Accessed 24 Sep. […]

    Great tips! I will definitely use them going forward. Thank you

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