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By Kristina Jaramillo in Featured

linkedin1Online press release distribution has not lost its power to create buzz and brand awareness. In fact, in speaking with many business professionals who have used our distribution partner’s press release services, we’ve been told:

* Their press releases were picked up by 40+ online sites and media news stations.
* Their press release placement brought additional credibility to the launch of their new books, products and services.
* They started to dominate the search engines – and “own” their keywords as search engines love optimized press releases
* They doubled and tripled their website traffic
* Multiple reporters and media professionals contacted them for additional interviews and media opportunities that give them more exposure.
* Their website now ranks higher on Google – because online press release distribution is a powerful link building too.

Here’s an additional benefit of online press release distribution that no one else is talking about…Online press release distribution will help you with your overall LinkedIn marketing efforts.

6 Ways Online Press Release Distribution Can Help You With Your LinkedIn Marketing Efforts

1) The press release generated publicity can provide you with instant credibility with your LinkedIn profile visitors.

For example my client Sara LaForest’s headline reads like this: “Top Management Consultant Featured in Business Week, Fast Company & WomenEntrepreneur.com – Connect and Find Out Why”. This shows readers immediately why they should trust her and why they should trust what she has to say.

Here are some of the other ways you can highlight your publicity on your LinkedIn profile:

* Create a quoted media positions
* Showcase your media mentions within your summary
* Add the publications section to your LinkedIn profile
* Create a media kit on your LinkedIn profile using Box.net

2) Showcasing your press release generated publicity will prove to journalists that you are media worthy.

On LinkedIn you should be looking to connect with journalists, editors, online radio show hosts and other media professionals. Now for those media professionals to accept your invitation, you have to prove you are credible and newsworthy. When your press release is published by a top publication, you have completed half the battle because you have given yourself expert status. Now, you just have to build a relationship with the media professionals you connect with and show them that your information is relevant to their audience.

3) Use press releases to promote your LinkedIn group and community.

We recently created and distributed a press release that promoted Skip Weisman’s Workplace Communication Strategies group – and it was published on CNBC.com. This helped him:

* Increase his LinkedIn group membership by making more people aware of his group.
* Give him a reason to re-announce his group again to his email list as well as any LinkedIn connection that were not already members of his group. Any time you have a success, you should be letting your connections know.
* Give new connections a reason to join his LinkedIn group when we sent out group invites.

4) Your press release placements can position you as a thought leader in your LinkedIn group – and those other groups you belong to.

I like to create discussions around a topic and link the discussion to a press release or article I’ve written that gives more information on the topic and is featured on a top website. This automatically gives me a third party endorsement which offers more credibility than if the information was just placed on my own website or blog.

5) Use your press release placement as a springboard for discussions.

For example, I distributed a press release titled “More Journalist on LinkedIn Than Any Other Social Network, Study Shows”. I then created this discussion within LinkedIn group: “How are you using LinkedIn to get you more publicity?

In the LinkedIn discussion summary I put “In the press release below, I reveal that 82% of journalist are on LinkedIn and that is more than any other social network. So now I am asking you, how are using LinkedIn to build and maintain relationships with media professionals to get you more publicity?”

I then linked the discussion to my press release on Yahoo News.

This helped me:

* Get more exposure for my press release
* Create a discussion among publicity professionals as they provided their insights. I then responded to their feedback with other ideas and explained to them how I can help them with their LinkedIn publicity efforts
* Start a discussion among small business owners and other business professionals who wanted to learn how to get more publicity by using LinkedIn

6) Getting published or featured all over the Web on top websites and blogs will give you access to more people who will want to connect with you on LinkedIn.

You will have people coming to you seeking your advice. They will see your press release and then look you up on LinkedIn wanting to connect with you. For example, as I was writing this article, I received an invitation to connect that said, “Hi Kristina, I just read your tips in Canadian Advisor’s Edge Magazine – I’d like to connect with you and learn more.”

Your Next Steps

Now that I have shown you how online press release distribution can help you with your LinkedIn marketing efforts, it’s time you take action and start writing your press releases. If you need help, check our my Instant Press Release Templates at http://www.40InstantPressReleaseTemplates.com

LinkedIn marketing expert Kristina Jaramillo helps small businesses and organizations get more publicity, prospects and profits using effective LinkedIn. Now, at http://www.HowtoGetMorePublicitywithLinkedIn.com, you can gain full access to her FREE 14-Day LinkedIn Publicity E-course that shows you how to create an expert LinkedIn profile the media will love, how to build relationships with the media plus sneaky ways to get more PR using LinkedIn.

By Kristina Jaramillo in Featured

linkedin1LinkedIn is reportedly the most popular business social networking site used by attorneys. In fact, a recent report shows that 70% of corporate counsel use LinkedIn as a tool, and half rely on it. Executives from every Fortune 500 company are using LinkedIn.

To help law firms attract and retain more clients using LinkedIn, I have identified ten different opportunities attorneys should take advantage of.

10 Ways Law Firms Can Use LinkedIn to Attract and Retain More Business

1. Build relationships with potential clients – If you deal with corporate business, small business or real estate issues then you can use LinkedIn to network with potential clients – and educate them so they will want to come to you with their problems.

2. Build relationships with potential referral sources – For example, an attorney who specializes in social security law can network with partners or employees at general practice firms so they can pass business on to you. Business lawyers can network with accountants and business advisors.

Lawyers that work in the real estate industry can connect with realtors who can refer business to them. Elder care attorneys can network with assisted living homes and care giving service providers and associations who can refer business to them.

3. Create a community of like-minded professionals – For example if you are a real estate attorney educate a group of real estate agent so they can refer business to you or use you if their clients need your advice.

Within this group, you need to create conversations and link prospects, referral sources and the media back to your blog or website where they can get even more information. Notice, your LinkedIn group is part of the lead generation funnel.

4. Build relationships with the media – 92% of all media professionals are on LinkedIn, which is more than any other social networking site. That means editors, journalists and reporters of local, regional and national publications and other media types are available to you on LinkedIn. You can reach out to these individuals and invite them to your group so they can see the type of information you can offer their readers, listeners or viewers.

5. Spread your content and prove you are a thought leader – Placing your content, expertise and messages in front of targeted prospects is the absolute best way to attract new clients and referral sources. That’s why you need to join groups where your prospects are going to for information you can provide and engage in conversations.

6. Nurture relationships with existing clients. Your marketing and relationship building efforts should not stop once someone becomes a client. That’s why attorneys should have a group specifically for providing ongoing, exclusive content and information just for clients where they can answer more specific questions. This will help you with client retention.

7. Perform market research that you can promote with articles and press releases.Recently a client of mine who is a workplace communication expert conducted on LinkedIn a study of CEOs, Presidents, Vice Presidents and manager. From his research he found that 44% of the executives surveyed were unhappy with their employees’ performance and their own communication style. Using his survey questions he was also able to uncover what problems they were encountering.

With this knowledge he then created:

* A report that showcased the results.
* Press release to reveal the results and position him as a thought leader.
* Webinars to discuss solutions to the problems his audience were encountering
* Articles and LinkedIn discussions to promote the study, the report and the event
* A complete marketing and PR plan and strategy based off this study

8. Build an extensive network of connections who can be expert witnesses for your clients. By building a relationship on LinkedIn with connections who can be expert witnesses for issues relating to your law specialty, you give prospects and clients a reason to hire you. Now, you are combining your expert knowledge in the industry with support that other law firms may not be able to offer.

9. Stay up-to-date on what’s happening in your industry – Join groups that your peers, colleagues and competitors belong to. This will help you way stay current on trends, problems, concerns and even cases in your industry. You will be able to see what others are talking about and what they have to share. And, you can use this as an idea bank for articles and press releases that you can write to promote your law firm.

10. Showcase your attorney’s abilities – Every attorney in your practice should have a LinkedIn profile and there should be a link to it on the company website. This will enable clients or prospects to reach out to your practice in another way and on a more personal level. And, the lawyers will be able to update their LinkedIn profiles to showcase their skills, abilities, articles that were published and media mentions without having to pay expensive webmaster fees.

Now, as I said earlier, LinkedIn is reportedly the most popular business social networking site used by attorneys. In fact, a LinkedIn search for the keyword “legal” gave me more than 1 million results. However, only a small percentage of these attorneys are using LinkedIn to its fullest potential for bringing in more clients, referrals and publicity. The question is:

Are you willing to breakthrough the pack – and become part of that small percentage who of attorneys who are using LinkedIn effectively to market their law firms?

LinkedIn Marketing Expert Kristina Jaramillo creates online marketplace opportunities for lawyers and law firms who want to attract more clients.

Now, you can uncover the LinkedIn marketing mistakes you are making the opportunities your law firm is missing by grabbing Kristina’s free special report at: http://www.Free14LinkedInMistakesReport.com <= Get this report for free and start getting more publicity, more clients and more referrals!

By Suzen Pettit in Featured

facebook-logoIf kids, soon-to-be-adults and millions of not-so-young adults are your future audience, then you need to have a Facebook Business Page as you need to be where your audience is. And, today, our children, teens, young adults and even older adults like my former room mates and my ex (who deny they are addicted to Facebook) can be found updating their profile, commenting and changing their status updates regularly.

The New York Times even wrote an article recently that showed kids are finding crafty ways to get around the increasing number of Facebook bans their schools are implementing. One eighth grader, who preferred not to be named, said he coached a school administrator on avoiding the ban last year. “She hated not being able to get on Facebook at work and asked for my help one day in the office,” the boy explained, more than a little sympathetic to her plight. “What could I do?”

It came as no surprise to me, and it’s speaking volumes of the need for small businesses, as much as they want to continue down that stream of FB Denial, to get on board and create a Facebook business page. It is time for them to put themselves in front of this next generation of Facebook addicts.

Need more proof?

5 Reasons Why You Must Setup a Facebook Fan Page Fast!

1) Kids, soon adults, and millions of young and not-so-young adults are your future audience and they are all there, “friending” Justin Bieber under their covers (like my daughter last night) when they should be asleep.

2) With over 600 million users and almost 50% of them on Facebook daily…. stop…. think about it…..AND over 40% of existing businesses already up and running on it, you want your business to be where your customers and potential customers are going, right? If you knew that your customers were passing by one of the huge billboards in Times Square every day and those billboards didn’t cost millions per month to be advertising there, you would want to be up there…wouldn’t you?

3) Your Facebook business page is like the huge billboard in Times Square except for the fact that it’s free. Your customers are there, their friends are there. And you can say a heck of a lot more on a FB page than you can on a billboard.

4) The search engines love a Facebook Business Page. Because a business page is a public URL and not a private one, your site will have a much easier time making it to the top of a Google search than your website. That’s unless you’ve invested a lot of $ into SEO (not that there’s anything wrong with that).

5) As mentioned earlier, your competition already has a Facebook business page, and not because they want to share about their favorite rice and beans recipe. The “like” button has become the new “link.” Many online marketers, myself included now believe that the Facebook “like” button is becoming just as significant as backlinks to a website. In other words, the more “likes” your page has, the greater the chance of it ranking high in the search engines for your specific field and keywords. So think of it as a link and encourage your customers to press it. Every time you update something on your page these customers will now see it as they have been “linked” to it.

There are so many good reasons to create one of these Facebook business pages I could blather on and on about them forever. For now, think about the math. The average Facebook page has 140 friends. When you post to Facebook, your “friends” and all their “friends” will view your post. Can you spell V-I-R-A-L? As insane as it might sound, there’s a reason why Shop Rite wants you to “like” them on Facebook.

Suzen Pettit specializes in designing, building, marketing and maintaining optimized websites and social media profiles for busy small business owners. By using her strategic internet marketing techniques you will ensure your business is being found and that clients are seeing what YOU want them to see on the internet about you. For even more free tips, tools, strategies and resources, read her free articles at: http://www.omaginarium.com/blog/

By Matthew Meyer in Featured

spn_exclusiveGoogle Place Search (formerly known as Google Places) rules local search. Just try it. Go to Google and type in “Personal Injury Attorney Your City.” The first seven listings in the “natural search listings” are all Google Places pages. Since 20% of searches are local and the majority of their over $30 billion in revenue comes from small businesses, Google has decided to go hard after local small business advertising.

They started by creating 50 million Google Places pages using aggregated data from online directories and the Yellow Pages. These pages are mobile optimized and attached to Google Maps.

Only about 8% of local businesses have actually claimed their Google Place Search page. Even less have fully optimized their pages. However, this is changing fast. Local businesses are getting hip to the importance of Google Places pages. If you have a local business, the first place potential customers will start to find you is on your Google Places page from their smart phone. You want to make sure you are at the top of the list for your category. Here is how you get a jump on your competition in local search:

1. Stake Your Claim!

Google made the Google Place Search Page now you need to claim yours. You need to claim it because it is possible that the information listed is not correct and the more completely you fill out your page the higher it is ranked in searches. In order to be able to add information to your page you need to claim it first. Google verifies your claim to the page by sending you a postcard by snail mail with a confirmation code or by sending you a message on your phone.

By Nick Stamoulis in Featured

spn_exclusiveLet me start off by explaining exactly what I mean when I say “outsourced content.” Just because a piece of content wasn’t written inside the four walls of your office, that doesn’t automatically mean it’s “outsourced” as I define it. Do I think hiring a freelance writer to manage your business blog counts as outsourcing? No. Do I think having a PR firm write and distribute press releases under your company’s name counts as outsourcing? No. Do I think hiring a social media marketing or SEO firm to write and promote content counts as outsourcing? No.

So What is Outsourced Content?

To me, outsourced content comes from two main sources: overseas and writer databases. Many black hat SEO firms will outsource their clients’ link building activities to India or the Philippines because it’s cheap and easy to do. Oftentimes they do the same thing with content. A writer overseas is only going to charge $5-$20 for a 500 word blog post while a professional freelance writer in the States might charge $200 for the same amount of words. (Notice I said same word count, not same post! Keep that in mind for later…)

I would also classify outsourced content as the content a business might get from a writer database. I’m sure you’ve come across something like this before – you can plug in your topic, content type (blog vs. article vs. whitepaper) and how much you are willing to pay and a handful of writers pitch you for the job. I’m not saying that there aren’t great writers to be found on these writer databases, but those few great writers are often buried under a flood of not-so-great ones.

By Karl Walinskas in Featured

virtualbusBUSINESS IN THE UNITED STATES 2011

Big changes are brewing in how America works right now. The financial threats of lower-priced competition from overseas, the strengthened effectiveness of a virtual business model and a fresh American desire for better quality of life have caused the extreme work shift. Virtual business, remote work, telework, distributed work, virtual staff like executive assistants, virtual teams– call them what you want– are now part of the corporate vocabulary.

I spoke with Alan Blume, author of Your Virtual Success: Finding Profitability in an Online World. Alan’s opinion is that virtual work is altering the very nature of cities and urban centers, how we live and aggregate as people. As more business is done from remote locations, cities are rapidly becoming cultural centers where you find more entertainment than business. We just don’t need to be “at our desks” like we used to. Look no further than the commercial office space real estate ordeal in recent years and you’ll get the point. Companies who don’t adjust won’t be able to entice the best employees or thrive economically, and may soon end up like the newspaper industry. Alan brings out more points and subtleties in his video interview here.

SMALL BUSINESSES IN THE VIRTUAL WORLD

If you operate a virtual business like I do, or are thinking about one, Your Virtual Success is a resource you should pick up. It offers an easy to read, yet content-filled set of actions for you to take to…

· Transform to a virtual business from your normal job
· Launch a virtual business quickly
· Develop niche branding and image
· Sell and market your business virtually
· Qualify and hire virtual talent– from anywhere!
· Test and increase your business

The author Alan Blume “eats his own dog food” as he told me once, in that all the recipes in this book he uses for his own company. I was most captivated by some of the non-traditional sources to find freelance workers; for example, Craig’s List. I thought Craig’s List was a shelter for rip-off artists, criminals and the occasional killer, and unquestionably those folks are out hunting for the unprepared. There’s a lot of talent on Craig’s List too, which I discovered. I found my graphic designer for this business’s logo and discovered my web designer via carefully detailed advertisements on Craig’s List. Lots of other freelance sites are out there as well such as Odesk and Elance. There are always diamonds in the rough that exists online and the instructions in the staffing chapter of how to separate the good from the bad are by themselves worth reading this book.

There are many tools in this work for small business owners to take into account, whether it’s the use of online video that you can now advertise your business much more affordably than ever before, or ways to test new products and services and adjust to the suggestions you receive on the fly, modifying as you go. So many things exist today for you to take advantage of in order to compete with larger companies and lower-priced rivals, and you may soon be obliged to.

When you read a book like this, you begin thinking about work in a different way. The author tells his Tale of Two Nephews and allows the reader decide which version of success he’d like to have; the overworked, overstressed 9 to 7er or the guy working his pajamas. When I read how the author manages his own business I was envious, because I’m not there yet, but I am on my way. This book has many of the same characteristics as the Four Hour Work Week by Tim Ferris, without the concentration on world travel and focused a little more on creating your own virtual venture from a sensible standpoint.

You can get through this book in one sitting, but you should return with a highlighter or ball point pen to some of the key sections and references Alan gives. Bookmark the appendix Rolling Pipeline Report, Prospect Scorecard and Sample Order Confirmations as documents that can form a basis for tracking and managing your virtual business.

Is your business giving you the profits and passion you want? You can use virtual technologies to supercharge your results in a Virtual Mastermind Group forming now and learn more about the Mastermind Process in this FREE Video . Karl Walinskas is the CEO of Smart Company Growth, a business development firm that helps small to mid-size professional service firms build competitive advantage in an online world of sameness. He is the author of numerous articles and the Smart Blog on leadership, business communication, sales & service, public speaking and virtual business, and Getting Connected Through Exceptional Leadership, available in the SmartShop.

By Derek Fredrickson in Featured

google2I get asked all the time – how do I get my site to the top ranking on Google? If there was an easy and quick solution – we’d all be doing it – and we’d all be at the top page of Google.

But, it doesn’t work that way. It takes knowing what works – and the commitment (plus time and effort) to get the results.

We all want top rankings from Google. Why? As people online are increasingly using the Internet (and most of the time Google) to search for information or resources – top ranked websites in the Google search results are getting the most clicks. How much more traffic and
visibility do the top ranking websites get in the results?

A ton – The top ranking gets more than 50% of the clicks from a search. #2 gets close to 14%. After that you’re in the single digits (not even worth mentioning if you’re not on page one of Google.) More clicks = more traffic = more leads.

So, it’s important to know how Google determines page rank. Page rank represents how important a site is on the Internet. Google figures that when one site links to another site, it is like a vote for the other site. The more votes – the more important the site must be.

But, the importance of the site that is casting the vote also determines how important the vote itself is. Google calculates a site’s importance from the votes cast for it. So, the importance of each vote is also taken into account when determining page rank.

It’s basically Google’s way of deciding a site’s importance. The more important the site, the higher it will appear in the page rankings.

I will break down the 3 most important concepts to increase your page ranking and get on page one of Google.

1. Content. Content is king – more important than anything else. No matter how slick or compelling your website looks – or how many other sites link to it – the content has to got to rock. It must be relevant and keyword rich for the search terms that people are looking for on Google. If you can create killer content and match that to exactly what people are searching for – you’ve reached Google page rank nirvana.

2. Consistency. Now that you’re churning out fresh and relevant content – you must do it consistently. Once a week just doesn’t work anymore. Writing an article for your newsletter once a week is not going to bring you a ton of traffic. Why? Because that content once a week won’t get you on page one of Google (top page rank.) What does? Blogging. You need to be blogging 2-3 times a week (if not more) to consistently put out new content that gets noticed and gets traffic. That will get you on page one of Google. And the blog posts don’t need to be long, drawn out articles (see content point above to ensure you’re putting out the best content.)

3. Compelling. If it’s not interesting to read or worth the time and effort for someone to consume it – don’t bother. Your content (blog posts and articles) literally has to rock the reader’s world. Keep it interesting and the reader will want to share it with others and comment on the relevance. This helps build visibility and back links (which helps your Google page rank.)

There you have it. An SEO lesson on Google page rank and 3 important strategies to ensure your site is up at the top. I look forward to seeing you there with me.

Until next time – Learn It, Love It, Live It!

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time; guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online, visit http://www.derekfredrickson.com.

By David Jackson in Featured

seomythsWith so much misinformation about SEO having been dispensed over the years, it’s hard to know what’s true and isn’t true – making it all the more difficult to separate the proverbial wheat from the chaff, as it were. Concerned about the potential harm misinformation about SEO can ultimately cause, I decided to compile an alphabetical listing of the most popular and persistent SEO myths, to either debunk or confirm their factuality.

1. Adwords

Since the arrival of Google Adwords, there has been an ongoing debate over whether or not running an Adwords campaign can improve search engine rankings. Ultimately, only Google knows the answer to that question for sure. However, to my knowledge, there is no credible evidence to support the notion that Adwords can improve your search engine ranking. If there were indeed concrete evidence to the contrary, it stands to reason, everyone would just start an Adwords campaign to boost their rankings.

2. Anchor Text

Although it can be other colors, anchor text is typically the blue, hyperlinked text you see on a web page – the words that you click onto take you to another page. For example:

free marketing tips

Okay, but is anchor text important? Yes, it is because it’s a crucial element in the search engines complex algorithmic formula that helps determine the rankings of websites.

By Trey McMartin in Featured

business1If you are watching the news, you are seeing daily stories about how another government institution is in financial trouble.

And while I despise the phrase “too big to fail,” it is true that governments are actually, “too important to fail.”

At home and in business, we don’t have the luxury to be “too big” or “too important” to fail, so we must be more responsible and either reduce spending or increase revenue. Unfortunately, most politicians feel like they are exempt from having to reduce spending, so they are inclined to always seek methods to increase revenue, which makes our jobs harder when managing our personal or business budgets.

While politicians tend to put too much focus on increasing revenue, small business owners tend to put too much focus on reducing spending.

Bring Balance To The Force, Young Skywalkeryes

During a recession, most business owners pull the reins on advertising budgets, fearful of what tomorrow might bring…

Those who remain fearful have forgotten what made them the success they are today. They have forgotten that they have a God-given talent to overcome the incredible obstacles in their paths.

Some of the largest companies formed in the history of man owe their success to HOW they adapted to the economy during a recession. They reduced unnecessary expenses and focused completely on those things that made them the most money!

Examples of large, successful companies that launched during a recession include:

* Burger King – Started during a recession in 1954.

* FedEx (Federal Express) – Started during the 1973 recession, a recession that resulted from the 1973-1974 oil embargo.

* GE (General Electric) – Started in 1876, by Thomas Edison during the Panic of 1873.

* HP (Hewlett-Packard) – Founded in 1939 at the end of the Great Depression.

* CNN – Started during the recession of 1980, at the tail-end of the Carter administration, when the economy had been struggling for nearly a decade.

* Hyatt Corporation – Opened its first hotel in 1957, during the Eisenhower recession (1957-1958).

* IHOP – Also started during the Eisenhower recession.

* LexisNexis – Launched as a computerized legal research service in 1973, during the 1973-74 oil embargo.

* Microsoft – Started in 1975, during the recession created by the 1973 oil crisis.

* MTV Networks – Launched during the economic slump of 1981.

* Sports Illustrated – Was launched at the tail-end of the 1953-1954 recession.

These companies illustrate that a bad economy will not prevent success, but rather offer opportunities to grow fast and strong.

Studies have shown that rather than to reduce advertising during a recession, the wisest business persons will increase the advertising budget during the recession.

It Seems Counter-Intuitive, Doesn’t It?

The truth of the matter is that recessions bring consumer volatility, which means people are primed to change their spending habits.

Most consumers buy goods and services based on habitual behavior. This is the reason that Bing is having such a difficult time taking market share away from Google.

If you have used both, most people agree that Bing consistently delivers more relevant results. But consumers are habituated to using Google, because they believe that “Google provides the best search results…”

Since the summer of 2009, Bing has been the clear winner in the quality contest. In fact, the quality was so good when Bing was launched that Google raced to upgrade its own search algorithms. In a record time, about six months, Google completely rebuilt its search engine from the ground up.

Lucky for Google, its users never noticed how much better Bing was, because they had been drinking the Google Kool-Aid, forever believing that Google was “the best.”

During the fall of 2009, Google released the Beta-version of its new search engine, and then in Jan 2010, Google took its new search engine public with the Google Caffeine Update.

Once Google’s new search engine had been released, I imagine that its owners and managers sighed a collective sigh of relief. They had managed to return from the quality-underdog to an almost equal search engine, without losing any market share!

Your Competition Wants You To Drink The Recession Kool-Aid

During a recession, your competitors are weakened, because their customer base is also looking for cheaper or better alternatives.

If you tightened the noose on your marketing department, then you will have given your competitors the breathing room they needed to retain their market share, the same as Bing seemed to have done with Google.

Lessons From Failures and Successes

Bing did not tighten the purse strings on its new search engine, but opened the flood gates of spending. And in the end, Bing’s campaign floundered, because they did not clearly define for the global audience what made them better than Google.

Bing had the best opportunity in the history of Google to steal market share from Google. And they blew their opportunity to win market share!

Let Bing’s experience be a lesson to you. Open the taps for your marketing and advertising budget, but also be aware of the message you are trying to send to consumers.

Don’t leave consumers wondering why they should test their money at your company.

Be clear, concise and forceful that your product or service is better. And tell consumers how they can find you.

When the recession finally ends, consumers will fall back into the habits they had before the recession began, unless they have adopted new habits in the meantime.

You absolutely have to convince consumers to give you a chance, and while they are taking their chance on you, convince them that you should be their new, favorite habit to keep!

Burger King did it; CNN did it; IHOP did it, and Microsoft did it!

And if you are clever, you can do it too!

Recessions are an opportunity for the business-savvy to win new customers and market share. Are you going to accept the challenge before you, or let this opportunity pass you by?

If you are not competing for new customers on the Internet, you are making it easy for your competitors to crush you!! Your future customers are on the Internet NOW, looking for new merchants in your local area to serve their needs. Will those people find and choose your competitors or YOU? If you need help with your Local SEO and Local Marketing, then make it a point to find us at: http://MysticMountainMedia.com/ Author: Trey McMartin.

By Phillip Longmire in Featured

inbound_linksWhen it comes to getting backlinks there are a lot of methods to consider. Matter of fact you might want to take into consideration all the methods that are available to you. I am not referring to black hat tactics, but legitimate methods of backlinking.

What some people do is rely on one “magic method”, but when it comes to getting backlinks to your site, there really is not one “magic method.” There are better methods, but there is no longer one method for backlinking. Depending on how hard it is to rank for a specific keyword, you will need to step up your game and implement several backlinking strategies.

First and foremost, unless your article, web page, or whatever you’re trying to rank for is optimized and contains great content, you won’t make it very far, and it won’t stay on the top page of search engines for very long.

Creating great content is the best method for backlinking. When others share your content, then you have a winning solution for any post, article, or webpage. So if you want a 100% whitehat backlinking strategy, then make sure it involves great content, great onsite optimization, and allowing others to link back to your site.

One way to get your site out in front of people is by utilizing basic RSS strategies and bookmarking. This is what I will cover in this article. I will show you how I do this.

However Be Warned: Some backlinking strategies can be aggressive, and in some cases will not be considered playing nice by Google. Remember that Google doesn’t like it when you try to build links with the purpose of getting higher rankings.

If you look around the internet and see some of the backlinking strategies outlined by people, you will see that they are not considered whitehat by Google, and they do carry some degree of risk. For instance, if you see an ad that says One Billion backlinks for a dollar, you might want to think twice about plopping down that dollar.

SEO experts will tell you that backlinks cannot hurt you, and while that is probably true in 99% of cases, it is wise to know that anything that you do in backlinking for the sole purpose of getting better rankings in Google carries some degree of risk. The risk is also strongly proportional to how aggressive you get with your backlinking strategies, the overall quality of your site, and your promotional endeavors.

Just know that whitehat backlinking strategies are generally considered more long term and sustainable, while greyhat or blackhat promotion aims to take advantage of current loopholes, and is much more likely to see traffic dry up or websites banned in the long term. You need to weigh the risks and rewards carefully.

So now that I have scared you, let me show you how to get backlinks to your site using a completely whitehat method. You can use this with any keywords and any site you may be trying to boost in readership.

This is a great whitehat method of getting instant backlinks to anything you place on the internet. It takes some upfront work but once you have it all put together, it runs on autopilot.

Automatic Backlink Formula.

First thing you need to do is get a Ping.fm account.

Next you need to look at all the platforms that Ping submits to and then sign up for those platforms. This is where your backlinks will come from automatically.

Once you have those accounts set up, you then connect them all together. In other words, every time Ping gets info on your post or article, you want it to send to all the social networks you signed up for. So post once, and have that posted to several social networks in one go. The downside to all this is that you have to log into ping.fm to do it each time.

One way around this is by creating a Hootsuite account, which takes RSS feeds that can be fed to Ping. So you send your RSS feed (such as the RSS Feed from your website), and connect Hootsuite to Ping. Now every time you post on your site, it goes to ping.fm (via Hootsuite).

The beauty is that now you are getting automatic backlinks and exposure from these social networks. There are more sites you can auto-post to other than those listed in Ping. You can look at Hellotxt, PixelPipe, and other sites that do this as well. So you go sign up to those sites individually and add your RSS Feed. Now every time you post you get backlinks and exposure from these sites too, all automatically.

Another thing to do is create a free account with Onlywire. This account gets connected straight to
my blog. So with every post, I get a crazy amount of backlinks right off the bat.

But you are not only getting instant backlinks with this strategy!

If you are doing appropriate linking strategies within your posts or articles, you want to have a link about every 120 words. If you do this, then when all these places crawl and bookmark your site, or link to it, then all your links are getting crawled and indexed as well.

That means they are now following those links to the pages you linked. This builds authority and strength in these backlinks. SO…what you want to do is find a way to bookmark all the places and articles you create, so that you are getting links to links.

I hope this one tip will help you with getting the organic backlinks you need for your site.

Phillip Longmire has been doing internet marketing full time since 2008. He is a speaker, writer, and business owner. He works with business owners teaching them how to get more traffic to their sites. All his articles, advice, and know how comes from the front lines. http://philliplongmire.com

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