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By Chris London in Featured

spn_exclusiveI’m sure most SEO’s have already read several articles about how to recover from the Google Panda or Farmer updates, many of which seem to be the same generic “10 SEO Facts” everyone should know moving forward. For those who remain in the dark about the Panda updates, in short, they have been very effective at weeding out sites with crappy content as well as keyword rich domains with crappy content. I’m not going to regurgitate the same information about quality and relevancy mattering more than ever, because it always has mattered. For Google, trust and authority have always been important, only now websites are going to have a much harder time showing up in the organic search results without it.

Google’s most recent update may very well have forced many SEO’s to step up their content quality and re-evaluate their practices, but how has it affected online marketing for new and small businesses with smaller budgets? Larger companies with deep pockets have remained relatively un-phased by the Panda updates. Why? Because they typically have well established authoritative sites that already generate plenty of traffic combined with a robust, well-rounded paid advertising and media placement campaign that also drives plenty of traffic. But for the little guy, well you’ve got to earn your trust and there aren’t any shortcuts anymore.

Achieving online success is exponentially more difficult now, because some of the quick tricks that SEO’s may have been implementing to gain rankings more quickly are no longer working. The things that worked 5 years ago and even 5 months ago simply don’t work the way they used to and they don’t provide the results they used to either. For the past couple years I’ve really felt that whether you were using white or black hat techniques, organic SEO alone was a self defeating endeavor for a start-up business. Organic search results take a lot of time, effort and if you’ve hired a professional, money. Don’t misunderstand my message, organic SEO is still very worthwhile and in the long run can provide very good traffic and effectively reduce your overall advertising budget. The investment it takes to get there, however, is not small.

By Rick Berry in Featured

mobile_payHonest Restaurant Owner Held Responsible For Fraudulent Transactions

Here’s a true story that you may be able to relate to. You’re a merchant running a large local or national restaurant or other retail business. You work very hard and you’ve been fortunate to attract quality people along the way, people that are loyal and very hard working, people that have become family.

You have 5 different locations and the management team that you’ve finally assembled in place does a great job and despite the challenging economy, you are beginning to do quite well again. Mostly due to your cost saving efforts and hard work.

You’re comfortable and the future looks good when all of a sudden and without warning your business checking account is debited nearly $200,000. The money literally disappears overnight without notification.

You only find out because your morning coffee purchase at Starbucks was declined on your company debit card, which should have just over $185,000 available on it.

You’re calm on the outside and anxious on the inside because in this economy every sale counts and you’re certain there’s a mistake that someone must have made.

After several attempts you’re finally able to make contact with the bank manager and to your horror the banker calmly answers your question about the available funds, “your money is gone and we can’t help you get it back.” Your $185,000 is gone.

You find out for the first time that a couple of your customers had their credit card accounts compromised over a year ago. The cardholder information used to perpetrate the fraud was traced back to your point-of-sale location.

Unbeknownst to you, a card-skimmer had been attached to your point-of-sale device(s). A criminal conspirator with a laptop computer wirelessly collected the cardholder data required to perpetrate fraudulent transactions with each and every swipe of your customer’s credit cards.

Within a period of about 2 weeks a series of online and retail purchases totaling the $185,000 had been quickly executed using the compromised cardholder data that was obtained.

Although the criminal investigation began shortly afterwards it was completed approximately 1 year later. Because the electronic terminal that the cards were swiped through wasn’t PCI-DSS compliant as required and because the cardholder data was obtained at this point, the merchant, you, became responsible and liable for the fraudulent transactions.

This kind of a financial hit will put most of us out of business. These sudden fund disappearances from merchant accounts have been occurring more and more, since the migration of fraudsters operating in EMV mandated Europe to the unprotected shores of the U.S., where EMV is finally about to begin, but isn’t in use yet.

Merchant accounts have been debited a few hundred dollars, tens of thousands, hundreds of thousands and yes, even millions of dollars literally overnight and without notice. This can often mean the difference between business life and death.

The quickest and most reliable solution for a business owner/ operator is to immediately implement a mobile POS payment solution that is PCI-DSS compliant. These systems and devices are now available in different formats from a few select providers.

Upon use of PCI-DSS compliant terminals to process your credit card transactions, the burden of financial responsibility shifts immediately from the merchant to the processing company and/or the issuing bank, eliminating your financial risk.

By utilizing iPads, iPods, iPhones, Windows and Android powered mobile devices that provide powerful and robust POS features, the merchant can capture an increase in sales and enhance the customer experience, while maintaining PCI-DSS security and safety.

This new technology and these mobile devices are quickly reshaping how we conduct business across the country and around the world. To name just a few, Apple, Nordstrom, Home Depot, Lowes and many more have recently instituted various forms of mobile POS or mobile payment functionality.

By enabling mobile POS payments you can accept payments from your customers right wherever they are on the sales floor or in the warehouse, and you eliminate potential 3rd party compromises. The devices are mobile and in possession of your trusted personnel, so they won’t ever be compromised because of your security and control policies.

The devices don’t cost an arm and a leg and an operating system or technology such as that in use at national Apple stores can be quickly and easily obtained and implemented through a reliable and trustworthy provider.

Rick Berry is President/CEO of ABC Mobile Pay, a mobile POS payment solution provider. Rick is an expert in both the payments and the mobile space.

ABC Mobile Pay can be contacted at 26650 The Old Road, Suite #130, Valencia, CA. 91381 – 661-259-2185/877-258-5223 – rick@abcmobilepay.com – www.abcmobilepay.com

By Anindya Chatterjee in Featured

spn_exclusiveOkay, if not WordPress, try Joomla. But, the key is to have access to your own Content Management System. But, I am getting ahead of myself.

You are a small business and need a web presence? You have little if no software skills? I guess that describes about 99% of us, except those whose business is software!

First, know why you are going on the web in the first place. To be found and to be talked about. Both of these are going to need content; lots of it. A website that does not publish content frequently is dead – search engines give up on it, your repeat visitors come back once and see the same old stuff they saw a week back and are gone; never to return.

So, the investment in website development for your company is more than just a one time investment; it is a continuous process. You need to keep changing the text and the pictures to keep the search engines and visitors interested.

Do get your website professionally done. In fact, even if you are a software company, consider this. Web-design may not be your core competence area. Give it to a professional to do. Drive the strategy and branding, by all means but leave the execution to the experts.

But, and this is important, choose the development platform yourself. Remember, the content has to be kept updated? If your vendor did the development using technology that you did not understand, then every time you change anything on any of the pages of the website, you will need to go back to the vendor to change it. And, that will mean a recurring cost.

When we re-did our website, we looked for a vendor with specific skills on building using WordPress as a CMS (Content Management System).

What does that mean?

It basically means that I have a powerful editor, easy to use at my command which I can use anytime to nip, tuck and even chop and change my website- long after my vendor is gone.

Change the navigation of this link? Sure, 30 seconds. Re-write the copy of the home page? 30 minutes to write and 30 seconds to publish. Change the image on the homepage? 3 minutes. Create a new promotions page and add it to the site? 30 minutes.

Bonus: Have a SEO friendly site with a structured sitemap the search-engines love, thousands of plug-ins for adding functionalities like search, ecommerce, social sharing and so on.

How can you NOT be on WordPress?

Okay, you can be on Joomla or Drupal or other open source CMS platforms too. We used WordPress and we know it worked great for us.

But, isn’t WordPress a blogging platform? I don’t want my site to look like a blog.

All I can say is that it won’t. Ours does not! Ours is simple, but there are some really complex sites out there developed on WordPress or other such open source content management systems.

Go ahead, give it a shot!

One more thing, if you want to know how to play with the WordPress backend and you know nothing about software, fear not. Consider starting your blog first on wordpress dot com. Takes very little time to get the hang of it. Once you know it, be aware that your website’s CMS will work EXACTLY the same way.

Anindya Chatterjee is an international sales and marketing leader based out of New Delhi, India. He now runs Anwesha CRM, http://www.anwesha.in, a software products and solutions company that makes hosted software for sales, marketing, distribution and inventory management.

By Karl Walinskas in Featured

spn_exclusiveOK, so you’ve decided that getting some web video on your website and social media profiles is a great idea to make you more appealing to prospects and put your SEO (search engine optimization) on HGH. You realize that video marketing is a key part of your overall search engine marketing and social media strategy. Bully for you! Now onto the tech stuff. Video formats can be mind-boggling and vary depending on the equipment the video was shot with, the type of computer you use, and the final destination where you want to host and serve up your on-demand video as part of your video marketing plan.

So which is best for you?

Lorraine Grula provides these tips from her years of experience as a top shelf video photographer and producer in ReelSEO.

Web Video Guidelines

Depending on whether you are doing research to get started with web video or if you are making use of existing equipment and software, you may be limited to formats below:

By Nicole Beckett in Featured

spn_exclusiveIf you’re like me, you probably spend a big part of your time searching for things online and being amazed at some of the SEO articles that pop up. And, if you’re like me, you probably wonder how these “authors” expect you to take their poorly-spun, uninteresting, fluffy “article” seriously!

Remember, writing SEO articles isn’t about “churning out” as many as possible, as quickly as you can. After all, bad SEO articles do serious damage to your credibility – and, ultimately, your bottom line.

Instead, you need to look at SEO articles as a tool that helps you build a brand, helps you market your business, and helps you set yourself apart from the competition. When used correctly, SEO articles actually do a lot of work FOR you.

If you’re writing SEO articles properly (or paying someone to write them for you), the finished product should be doing these 3 things for you:

1. Establishing You as an Expert

When people get to the end of your SEO articles, they should say “wow!” They should be chomping at the bit to visit your website to see what other kind of gems you have to offer, or to learn more about your products and services. They should see you as a “somebody”, instead of like all the “wannabes” out there who just want to make a quick buck off them.

Remember, people look for all kinds of reasons NOT to spend their hard-earned money. But by writing SEO articles that show off your knowledge and expertise, you’re giving people the push they need to crack open their wallets and buy what they need – from you.

2. Getting Syndicated

Writing SEO articles isn’t about using the article directories to get traffic and links. Instead, use the article directories as a platform to get your articles syndicated (or “republished”) on other websites.

Did you know that’s what the article directories were originally created for? Internet marketers have turned the article directories into “link machines”, but each one of them was actually created in order to be a resource for webmasters who needed free content to publish on their own sites.

When you get an article syndicated, it is republished on websites that have targeted traffic. As an added benefit, you’re getting a much higher-quality backlink than you will ever get on the article directories. After all, on the article directories, your SEO articles are going on their own individual page that has PR0. Sure, the directory’s home page might have a much higher PR, but your articles aren’t being published on the home page, are they?

But when your articles are syndicated, they’re winding up on other websites and blogs that have a higher PR. In fact, one great SEO article can fetch you dozens of high-quality links just through syndication! But if you’re publishing low-quality (or even so-so) articles, don’t expect anyone to republish them on their own site.

With a little bit of searching, you can actively look for places to syndicate your articles (like on blogs in your niche, or simply by striking up relationships with other site owners in your niche and syndicating each other’s content). Or, you can simply publish great SEO articles, use things like Twitter and Facebook to get the word out about them, and wait for people to pick them up on their own.

Typically, I do the latter – simply because I’m too busy with clients’ work to actively syndicate my own stuff! Luckily, though, I see SEO articles that I published more than a year ago showing up on new websites and blogs every day! I’m not doing a thing to promote those articles, but they’re still making their way to targeted traffic and fetching me new links. Now that’s what I call working FOR you!

3. Selling Your Products

If you’re writing SEO articles that are chock full of information and interesting to read, they do the selling for you. In fact, many marketers refer to article marketing as a way to “pre-sell”, because good articles offer readers answers and solutions, without any strings attached.

How is that possible?

By showing people that you’re an expert, you’re convincing people that you’re the one they should do business with. You don’t need a bunch of big bold sales copy or a thousand red exclamation points to convince them. Your knowledge alone will do it.

It sounds painfully obvious, but great SEO articles are meant to be informative. Giving readers answers and solutions in a well-written, compelling SEO article is a great way to get people to trust you – and ultimately buy from you.

Unfortunately, that’s something that many marketers have lost sight of. Instead of building up credibility with informative articles, they think they can get a “quick sale” from a sub-par article. It just doesn’t work that way!

A former award-winning journalist, Nicole Beckett now focuses on SEO content writing. As the owner of Premier Content Source, Nicole knows how to create compelling content that generates results!

By Therese Pope in Featured

linkedin1As a social media marketing professional, I’m an avid participant in LinkedIn groups and moderate copywriting and social media marketing groups. But there is one word missing from these groups lately: “help.”

I left LinkedIn groups because of the annoying sales pitches that flooded the discussion groups. I understand how competitive it is right now. However, business professionals are tackling LinkedIn the wrong way.

Would you go up to Mr. Joe Smith on the street and say, “Hi, Mr. Smith, you don’t know me or know anything about my company, but would you like to buy my latest and greatest product?”

You wouldn’t make that pitch to a complete stranger, so why do LinkedIn professionals use this SAME tactic?

The fastest way to lose your LinkedIn connections is to directly sell to them without FIRST knowing them and building trust. Back in my fundraising days, I couldn’t walk into a company and just ask them for a $10,000 sponsorship – not to mention, the big suits who wrote the checks would have been laughed me out of the room. These companies didn’t know me nor did they know anything about the cause I represented. Why should they invest in my organization? Why should they hand over their corporate dollars to ME and my organization? They shouldn’t. I had to build their trust and confidence first.

LinkedIn is about building solid, genuine relationships. It’s NOT about blatantly selling/advertising your products and services.

Yes, you can massage the “soft sell” pitch later AFTER you get to know your LinkedIn connections. But if you blast your groups with sales pitches 24/7 and don’t actively participate in groups and engage in conversation, I guarantee that people will become turned off and you might even be kicked out of groups. Who wants to be seen as “that spammy salesperson” on LinkedIn?

Do not treat LinkedIn as your personal virtual ad billboard. Think about sales basics; it always comes down to putting customers first. Why have LinkedIn users forgotten this simple fact? How can you sell to someone you don’t really know?

Research their profile and get to know more about them – ask questions, find common interests, etc.

What are the 3 easiest ways to HELP people on LinkedIn?

1. Answer questions. Offer your help and expertise to other LinkedIn members. Search for topics that are related to your area of expertise/professional industry. Don’t come across as egotistical or holier-than-thou. Be REAL and honest when answering questions – people can spot a fake a mile away.

2. Participate in groups and offer feedback and advice. If you link to content, link back to informative content on your blog (or other industry blogs, articles, etc.). People don’t want to read another sales pitch on your website, but they do want to read helpful articles, watch videos, etc. that will make their life easier and solve their problems. Always remember to be professional and courteous. Even if you disagree with another person’s opinion, put your best “face” forward.

3. Get to know people FIRST. After you build rapport and trust, offer them value first. Offer them a free download, report, etc. Think about the sales funnel. Even if people visit your blog, they won’t opt-in to your list unless you offer them valuable content FIRST. Don’t expect your LinkedIn connections to buy your product or service right off the bat. A valuable freebie allows them to learn more about your products and services. Give them value and they will come back for more (and you will probably make the sale the next time around).

If you use LinkedIn because you think it’s an easy way to sell your products and services to customers, then you have completely missed the point behind LinkedIn. You will also quickly lose out on building real, genuine relationships with potential prospects. You put your company brand in jeopardy by coming across as an in-your-face salesperson, and word spreads quickly on LinkedIn networks and groups.

Your first step to LinkedIn success? Change your sales philosophy. Replace the word “sales” with “help.” Offer your help first, and develop trustworthy, solid relationships with your LinkedIn connections.

Remember, LinkedIn is a B2B (business-to-business) social networking platform. Not all companies are a good match for LinkedIn. If you sell directly to the consumer, look for more suitable platforms such as Facebook and Twitter (and other niche-specific social media platforms).

Therese Pope is the owner of Zenful Communications, a boutique digital marketing communications company based in northern California. She helps small businesses and authors/writers create positive online buzz around their brand. Her areas of specialty include: copywriting, online reputation management, and internet and social media marketing campaign development. Ms. Pope has a Bachelor of Arts degree in journalism/public relations from California State University, Chico.

By Dan Stokes in Featured

spn_exclusiveStarting a blog from scratch can be intimidating. There are a countless number of established blogs on the web, and you must differentiate yourself to compete. These ten steps can help guide you on your way to penetrating the elite fraternity of professional bloggers, and building a loyal readership.

1. Have a Plan

One of my favorite quotes comes from Lewis Carrol and Alice’s Adventures in Wonderland by way of the Cheshire Cat – “If you don’t know where you’re going, how do you expect to get there?”

Decide early on what the specific goals of your blog might be. If you don’t outline your goals, you will risk writing meandering content that will lack focus. Write a detailed business plan and content schedule to avoid getting too far off track. Compiling a list of article topics early on can help you avoid the dilemma of writers block every blogger experiences.

2. Be Yourself

Whatever you do, don’t try to be something you’re not. This can be one of the most difficult obstacles for newbies to overcome when launching a blog. After all, you probably decided to go out on your own after reading other blogs and websites. Everyone is influenced to some degree, but to truly be successful, you must find a way to stand out from the pack. Take a break from reading your competitors’ material for a few days before launching to avoid the temptation to imitate and to crystallize your blog concept.

3. Be Unique

Quite often, aspiring bloggers make the decision to begin publishing content because they have a unique opinion and a voice that is unheard. This is the way it’s supposed to be, and Google rewards the concept through high search rankings. Bloggers whose only goal is to make money often write uninspiring content, and find themselves banging their collective heads against the wall to improve their SERPs. Research other blogs in your niche to see what is being talked about, and more importantly, what is not.

4. Show Your Personality

I know many bloggers who are funny, entertaining, and interesting, but don’t let their true colors show in their posts. Think about your audience only so far as determining your voice. Speak from the heart and don’t worry about what people think.

5. Write With a Purpose

Another mistake many bloggers make is to get trapped into the idea that they must post content every single day. If you don’t have anything to say, don’t say it. You never know when a potentially loyal reader will stumble across your content. It is always beneficial to have your best content front and center when new users visit your site. Furthermore, if you post entries that are hollow, or appear to be forced, you risk turning off the users who followed you for your unique perspective.

6. Interact With Your Audience

User generated content is the best kind of content. It’s easy, free, and hands-off. However, it’s not always easy to sit back and let readers write your content for you. In the early stages of blogging, it’s important to respond to every single comment, even if it’s simply to agree with the commenter’s sentiments. Users are more likely to join an existing conversation than to kick one off by logging the first comment.

7. Link to Quality Content

Don’t be afraid to share interesting content from other blogs. A common mistake bloggers make is to be overly stingy with external linking. It’s easy to read a Page Rank 101 guide that admonishes sharing link juice, but you may find that linking to interesting content improves your ranking. Linking to great content adds value to your users and should add value to your blog. Additionally, webmasters might notice incoming links to their sites and decide to link back to you.

8. Write Conversationally

Your written word should sound as if it were flowing from your tongue. Avoid the temptation to break out a thesaurus to use flowery language. Readers can spot unnatural language from a mile away, and if they feel it isn’t genuine, you may lose credibility. Rather, you should use your unique voice and perspective to your advantage.

9. Detail Your Credibility

Chances are you have chosen to blog about something you know a thing or two about. Be sure your readers know this. Tell them why you are writing about your subject matter and don’t be shy when it comes to your qualifications. Readers want to read blogs written by experts, so let them know why they should listen to you. Create an “about” page that serves as a virtual resume listing your relative experience and accomplishments.

10. Utilize Social Media

Add social media links to your site to show new readers that they’re not alone. Facebook likes, fans, and Twitter followers serve as testimonials from like-minded readers on the web. If you are just starting out, ask your friends and existing social network to share and endorse your content. Users are more likely to share content that has already been shared.

Dan is a search engine optimization expert and marketing consultant. In his free time he blogs about baseball and various other topics.

By Jill Whalen in Featured

socialmedia2Consider this scenario: You know you’re supposed to get on Twitter to somehow promote your website. So you start randomly tweeting out links to a product or service page on your website. But who is going to care? Sure, you could do some Twitter searches and find people who are asking their own Twitter followers about a product or service that you may happen to offer. And yes, you could reply to them with a link to your information, but overall, is that really a good, scalable social media marketing strategy? No, it’s not.

For one thing, they don’t know you.

It’s likely that they may even consider your helpful tweets to be spam. They weren’t asking you for a recommendation, they were asking their online friends. Why would they trust some random person who seems to only be on Twitter to promote their products and services? And their thoughts will be confirmed when they review the rest of your tweets and see that most of them are similarly self-promotional in nature.

Sound familiar? If so, you’re not alone.

Surprisingly, this is a typical corporate social media marketing strategy!

By David Jackson in Featured

marketingLike millions of other people, I’m a huge NFL football fan (go Giants), and the one thing I’ve learned over the years is that on any given Sunday, the worst team in the league can beat the best team in the league. It happens all the time. Why? Because in sports, just like in business, there’s a very thin line between success and failure – winning and losing.

And the team that executes their game plan the best and makes the fewest mistakes will invariably win the game. That’s not a theory – statistics bear that out. In sports, mistakes are the wild card – the great equalizer. You can have the greatest team and game plan in the world, but if you make mistakes and don’t execute your game plan, it will be all for naught. You will lose. Mistakes prevent you from performing up to your potential and winning the game.

The same logic applies to business as well. Regardless of the competition, the businesses that execute their game plan the best and make the fewest mistakes will invariably come out on top. That’s why you constantly see small businesses outperform larger, more powerful companies with greater resources. It’s all about having a solid game plan and executing it.

Following are 10 surefire marketing tips that will improve your website conversions:

1. Have a Plan

There’s an age old proverb by Thomas Edison that famously states:

By Joseph Baker in Featured

SEO2As we all know, SEO is evolving by leaps and bounds every day. As we all chase after Google’s meticulous algorithm updates, we continue to find ways to help companies increase their Internet profile, though some of those methods often go under even our radars. Here are a few advanced techniques for SEOs looking for innovative ways to secure links for clients.

LOCATION BASED SEO
The key tenet of SEO is always and has always been relevance. How is your content relevant to the searcher? In the nebulous wilderness of the Internet, it can be hard to find relevance that goes past identifying a searcher’s interest and presenting them with information about that interest. What becomes important is location.

The explosive growth in smartphone sales and innovations in location-based search have led to an expansion of location technologies. Companies like Groupon have capitalized on this by offering street-specific deals through their mobile application Groupon Now. SEOs can also utilize this powerful metric in developing content for clients.

Specific location adds relevance in the eyes of Google. If you were creating content about what to do in Chicago, it would behoove you to mention actual locations within the city. Reference places like Navy Pier, Millennium Park or any of the numerous museums, as long as you do it by name. Not only does this deepen the topic for potential searchers, it increases the amount of searches in which your content will place.

AUTHOR STATUS
Author clout is becoming increasingly important in Google’s SERPs; the more a certain author has written about a topic, the more clout they will get in search engine rankings. For example, if you and Paul Krugman both write posts for the same blog about economics, he will be ranked higher because he has a long web history of writing about economics (not to mention innumerable links and comments). However, if Krugman and I both wrote posts about Tamagotchi I just may come out on top; my expertise and cataloge of writing about digital egg friends goes back to the early days of the Internet.

Successful SEOs will look at the potential of author clout and begin cultivating relevant experiences in order to build that up for future results.

FACEBOOK COMMENTS
In a shocking twist of events, Google’s Matt Cutts confirmed that the search engine Now has the ability to execute AJAX/JS to index some dynamic comments. PC World states: “Google bots can now see comments you’ve posted in public forums, which include websites that use the Facebook commenting system, as well as public pages on Facebook itself. Remember–these comments were public to begin with, just not easily searchable.”

Because these comments are now more easily searchable, they can be used as forums to discuss clients and thereby build links to their sites. Webmasters using Java-based commenting systems will likely see a boost in their rankings thanks to user comments that will now be a key element of PageRank. Since comments are indexed, so are commenters, and so active users who comment often will be instrumental in increasing rank as well.

There’s a lot of interesting activity taking over SEO in The Year of the Panda, and it’s all looking like it will lead to the most relevant search results for users and better placement for clients.

Joseph Baker is a freelance writer living in the Midwest. He enjoys working on his novel and drinking large amounts of Earl Grey tea. He writes this article behalf of American InterContinental University.

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