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6 Proven Strategies in Helping Introverts Easily and Effortlessly Market Themselves

By Donna Gunter in Featured

“I hate to market myself” is a very common complaint I hear from many of my clients. Some are introverts, who are naturally averse to self-promotion, while others just don’t realize that they also wear the hat of Marketing Director when they start their own business and unhappily discover that they are responsible for getting their own clients and customers. Trust me, it’s imperative that you get over this stigma (or move beyond it), for without marketing, nothing happens.

What are the best ways for introverts to promote themselves in a way that doesn’t feel overly promotional? Here are 6 proven strategies to help introverts easily and effortlessly market themselves:

1. Stepping into the Shoes of Your Ideal Client and Target Market

Do you understand what your target market needs and what their problems are? What about the biggest pain or complaint of your ideal client? Being able to accurately describe both your target market and your ideal client will help you greatly in understanding them. Take 30 minutes and jot down some notes about both and see if you can craft your target market profile and ideal client profile. Once you have created these, your copywriting for your web site, your ezine, and your emails becomes so much easier, because you can create each piece of your marketing content as though you’re sitting down and having a one-on-one conversation with a specific ideal client or member of your target market. What you have to say then feels authentic and not salesy at all.

2. Discover and Use Your “Profitable Essence”

I borrowed this term from visibility expert Nancy Marmolejo. By this I mean discovering what you’re brilliant at doing and getting recognition (and money) to do what you do best. Once you figure out what makes you unique, the notion of selling yourself dissipates, as you then find yourself effortlessly doing what comes naturally to you.

3. Share Your Knowledge

Introverts often value knowledge over people, and so what someone knows becomes more important than who someone knows. Because introverts enjoy research and amassing knowledge, it becomes very easy for introverts to share what they know. How can you do this online? Easy. By writing a new article every week that is published online. Or, by publishing a weekly email newsletter. Perhaps you
offer a value-packed giveaway from your web site that entices visitors to sign up on your list. Or, you offer much of what you know about a topic on your authority web site.

4. Teach What You Know

Introverts may not realize that the skills that they have are unique to themselves and aren’t a skillset that everyone possesses. Once realizing their uniqueness, many introverts like to teach others about what they know. This might mean delivering your signature speech at in-person association meetings, or perhaps holding a teleseminar or webinar and presenting your information online. Or, perhaps you seek
out opportunities to be interviewed where you set the tone of the interview by providing a list of questions to be asked.

5. Seek Out 1:1 Opportunities

Introverts function much better in small groups or 1:1 than they do in crowds. So, seek out opportunities to speak 1:1 with someone. Perhaps you answer questions on an online forum or ask others to submit questions to you. Or, you request prospects to set up 20-minute strategy sessions with you so that you can get a feel for what they might need and you can demonstrate to them what you can offer to
them.

6. Network Selectively

Yes, you can network as an introvert, but not all networking opportunities are created equal. The key here is finding groups in which you feel comfortable.

One of my favorite networking groups held monthly meetings where there was a guest speaker on a relevant topic. Part of the meeting entailed being seated with 7 other women where each of us got to deliver a 60-second elevator speech to the others seated at the table. If we wanted to know more, we passed our business cards with a note on the back to a particular speaker to follow up after the meeting
or at a later time. Each meeting typically involved 2-3 rounds like this, so at the end of a meeting, each of us had a list of people who were eager and willing to hear from us. I loved this group because it structured my networking for me and I didn’t have to make idle chit-chat
with people I didn’t know.

Another option is to participate in an online social network, like Facebook or Twitter, which gives you the ideal opportunity to connect with like-minded people 1:1 virtually.

Marketing isn’t an evil part of business for the introvert. Think of marketing as an extension of sharing yourself and your expertise with others who desperately need what you have to offer. These 6 strategies will help you successfully market yourself without sacrificing your
natural introverted tendencies.

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Discover other unique ways to stop the client chase and create an online service business drives traffic to your web site with free instant access to this ebook, Turbocharge Your Online Marketing Toolkit, at ==>http://www.TurbochargeYourOnlineMarketing.com

You’ll get 7 proven internet marketing strategies that separate the top 1% of online businesses from the rest.

From Donna Gunter, the Internet Marketing Coach for Introverts.

The 10 Anxieties That Put Me in a Tizzie About Facebook

By Leo J. Vidal in Featured

With over 800 million users worldwide, everyone knows that Facebook is now the hottest social networking internet site to use for online marketing. Many businesses have already taken steps to capitalize on this massive marketing opportunity. But do you know about the problems with Facebook that you should REALLY be concerned about?

Before devoting too much of your marketing budget or even your leisure time to Facebook, you should understand the items on this list of the Top Ten Things About Facebook That Make People Mad.

Facebook, as a website, really doesn’t offer that much if you think about it. I mean, if you’re not into Farmville or Mafia Wars, what does it do? Well, it does allow you to have your private information shared with complete strangers — or even people you know. Do we really want that? Even the navigation is difficult.

Facebook doesn’t support the Open Web, because to access everything you must be a member and logged in. They claim to own all of your data, then do not make it openly accessible to others.

Facebook makes it almost impossible to actually delete your account, so all of your data will remain online even after you deactivate your account.

Facebook is not technically competent when it comes to protecting your data, or else they just don’t care enough to really try. There have been major glitches such as public access of private profiles.

Facebook is tricking their users into giving advertisers information about themselves. They do this by not disclosing how Facebook applications make all of your data accessible not just to Facebook itself but also to developers, who may not even have privacy standards.

Facebook seems to have declared war on privacy protections. Facebook wants to know everything about you, own that data, and then make it available to everybody else on Facebook, including advertisers. They have a stated policy that all data should be available to everybody (your data, that is).

Your supposedly private data is shared with applications, and the developers who write them. Think about it: all your data is shared with applications that you install unknowingly. This make it potentially available to almost anyone.

Facebook has bullied (by suing) people who have had the fortitude to tell the truth about how Facebook shares private data. They don’t want their members to know how much data is really being made available to advertisers, developers and others. So, it appears they do believe in a right to privacy, at least when it comes to their own shenanigans.

Facebook’s CEO has a documented history of unethical behavior. He has been accused of various things in the past but I won’t repeat them here. (That’s what Google is for, right?) Perhaps where there is smoke there is also fire. There are plenty of past indicators of ethical issues surrounding all of Facebook’s operations and dealings with members. Caveat emptor.

Facebook’s Terms Of Service are completely one-sided. They state that not only do they own your data, but if you don’t keep it accurate, they can deactivate your account. This is because they need all the data to be current to be useful to advertisers. So we are all working hard to make more advertising revenue for Facebook! It’s almost like we are Facebook slaves.

Conclusion

I guess I’ve decided that if they terminate my account: so what? I think I can learn to live without Facebook. How about you?

If you want to stay on Facebook, my recommendation is you understand how your data will be used, and be careful about what you post as content or in your profile.

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You can get the help you need in navigating the treacherous waters of Facebook marketing. Go Right Now to “How to Make a Facebook FanPage” at http://fanpage.inflorida.biz and fill out our newsletter signup form. Leo J. Vidal, JD, MA, CPA is a marketing expert with over 30 years of experience in helping business owners and professionals become more successful.

Are You a Victim of the 5 Biggest SEO Content Myths? – A SEO-News Exclusive

By Nicole Beckett in Featured

Publishing great SEO content is harder than you might think. After all, you need content that wows readers, teaches them something new, and convinces them that you’re a bona-fide expert – all while letting the search engines know exactly what keywords you’re trying to rank for.

Anytime you’re dealing with SEO content, you’re walking a fine line. That next article or blog posting you publish has the potential to make you stand out, make you blend in with the rest of your competitors, or make you look downright bad.

Making matters even more difficult? There are a ton of SEO content myths floating around out there. On the surface, many of them look legitimate – so it can be tough to separate the wisdom from the rubbish. In fact, you may not even know that you’re operating your entire content writing philosophy under a myth!

Are you falling victim to any of these 5 popular SEO content myths?

1. The Best SEO Content is 1,000 Words. (or 500 words, or 250 words)

This is a common sentence uttered by people who just don’t know a whole lot. You may be inclined to think that longer is better, or that shorter content will leave people yearning for more – but the truth is, there is no “magical” SEO content length.

What Facebook Changes Mean for Your Brand

By Ashley Ray in Featured

The recent Facebook changes are game changing. For most this is scary; for us (and hopefully for you, too) it’s exciting! Facebook has managed to make our everyday activities even more social and has created a way for us to share our lives via a virtual scrapbook. This tool lets you feature all your old and new Facebook memories with integrated ways to express yourself through different “lifestyle apps.” Luckily for you, we read every article, and we watched the entire 1-hour, 40-minute f8 presentation, so we are here to condense the information for you as much as possible.

Here are the Facebook changes you should know about:

Only a few things are really going away; it’s the experience and interface that are changing. Here are the latest and greatest new features of Facebook:

The Facebook Timeline — “The story of your life”

The Timeline is the central change in the Facebook revamp. It is your new Facebook profile, completely reorganized with a different way to display your profile picture — a giant picture of you (your cover photo) at the top and a smaller picture (your profile picture) layered at the bottom right of the cover picture. The way the new timeline is set up allows you to keep all of those past memories, updates and posts in an organized manner through a timeline. You can scroll to any time period via the timeline on the side of your “cover photo.” In the f8 conference, Mark Zuckerberg talked about your old profile being what you would tell someone you met within the first 5 minutes: where you work, where you went to school, where you live, etc. This is all condensed and placed below your profile picture now.

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