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December 8, 2011

10 Points to Consider When Selecting a Good Auto Responder Service

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Selecting a good auto responder service is a prerequisite for the success of your email marketing campaigns and effective communication in your company. There are many web hosts that provide their customers with automatic email services and if you have a website, you might be having access to this service with your web host. But if you want to send follow-up messages to potential customers, then you need to consider sourcing for an advanced automatic email service and it’s important to select a good auto responder service that will best work for you.

When you are selecting an auto responder program, you need to think about several factors. You need to select a program with the best features, options and benefits. I would like therefore to take you through some of the key aspects you need to consider when selecting a good auto responder service that will serve you to your satisfaction.

1. A good auto responder service should be able to send personalized messages to the people in your opt-in list. It’s important for the recipients of your automatic emails to feel that the mails are sent specifically to them. You stand to benefit when they get that perception, which psychologically can turn them into buyers. The ability to send personalized messages is therefore one of the major factors to consider when selecting a good auto responder service.

2. Before you purchase any auto responder program, find out whether the program you intend to buy has the ability to send follow-up messages. Auto responders provided by your web host can only send one-time messages to your subscriber list. But you need to send at least seven follow-up messages to your subscribers to close a sale. It’s therefore important to select an auto responder service that has this feature.

3. Select an auto responder program that allows you to freely update your messages and auto responder campaigns at no extra cost. As a marketer, you are most likely always exploring new opportunities that necessitate making changes to maximize your earnings. If your auto responder service limits you in this aspect, it will be very hard for you to make updates and changes. Consider free unlimited updating when selecting a good auto responder service for your marketing campaigns.

4. Good auto responders should help you to track the performance of your adverts. Having an option for tracking your emails and other advertising campaigns is an important consideration. The auto responder program I use enables me to track all my advertising campaigns to find out what works and what doesn’t, what needs improvement and what needs dropping.

5. Buy an auto responder program that has the ability to notify you each time someone requests your information. These notification messages are sent directly to your email address. This enables you not only to know the progress of your marketing campaigns, but it also makes it possible for you to track your adverts’ performance. Think about this feature when selecting a good auto responder service provider.

6. A good auto responder service should not limit you on the length of your text. The amount of text your auto responder may contain should not be limited at all. It’s important for you to write your marketing messages with any length of your preference. Limited text length may force you to leave out some of the important parts of your sales letters. Unlimited text length is another factor you need to consider when selecting a good auto responder service.

7. You need to know how to use the auto responder program. It’s therefore important to select an auto responder that provides support in the form of training articles, videos, tutorials and a discussion forum. These are tools that enable you to learn how to use the various features of the auto responder program and how to write effective email marketing messages. It’s therefore advisable to focus on the support given when you are selecting a good auto responder service to effectively manage your email marketing campaigns.

8. The best auto responder service should be user friendly. I have never used an auto responder program that I found difficult to use even if other marketers recommended it. You need to look for a program that is easy to use.

9. Availability of various options to write and format your messages in the way you want is important. It is counter-productive if you cannot write and format your messages in the way that you feel will compel your subscribers to take the desired action. Choose an auto responder service that allows you to play with your text messages in the way you like.

10. Last but not least, it’s to your benefit to select an auto responder service that has an affiliate program which you can promote to others and from which you can earn earn commissions. The best programs to market are those that you use. You can easily promote them from a informed point of view and gained expertise. It doesn’t help you to use a program which you cannot promote to
earn some money back. Once you start using the auto responder program, you are most likely to continue using it forever in your marketing campaigns. If you do not earn anything from it, then you will always be paying monthly service fees for using the service. That’s not a win-win situation.

I conclusion, I would like to remind you that the first step to your email marketing success is to select a good auto responder service. Good auto responder services should have all of the above benefits to effectively market your products and communicate to your customers.


Charles Kiyimba owns http://www.CashWithGoleza.com and http://www.golezadesigners.com where popular home business ideas and opportunities are tested rigorously to find out what works and what doesn’t. Visit today to discover the secrets behind building a successful home business.

2 Responses to “10 Points to Consider When Selecting a Good Auto Responder Service

    avatar Boise Idaho Real Estate says:

    Thanks for the article – Steven C.

    Why would you pay hundreds, or thousands of dollars per year, when you could be getting your autoresponder for free?

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