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December 13, 2011

20 Little-Known Marketing Blogs You Should Be Reading – A SPN Exclusive Article

When it comes to marketing blogs, we all know what the “authority” blogs are, right? After all, they’re hugely popular and many of us follow those blogs faithfully. Blogs like ProBlogger, DailyBlogTips, SearchEngineJournal, ShoeMoney, CopyBlogger, just to name a few. You know, the usual suspects.

But there are many other outstanding marketing blogs flying under the radar, whose marketing content is just as impressive, but perhaps not quite as well known to the average online marketer. I call these “the unusual suspects.” And since they may not be quite as well known, chances are, you probably aren’t familiar with them.

Following are 20 Little-Known Marketing Blogs You Should Be Reading:

1. Content Marketing Today

When it comes to content marketing and content marketing strategies, I can say without the slightest bit of exaggeration, Newt Barrett’s Content Marketing Today blog is as good as it gets.

2. Brian Carroll’s B2B Lead Generation Blog

Brian Carroll’s blog focuses on B2B lead generation, sales leads, and marketing.

3. Peter Stone’s Copywriting Blog

Peter Stone is simply one of the finest copywriters on the planet…period. But be warned, this isn’t basic copywriting. These are sophisticated, highly advanced copywriting concepts, and as such may not be everyone’s cup of tea.

4. Chris Mole’s Media Blog

From copywriting to website design, and everything in between, this blog covers it all.

5. Jeff Korhan Blog

Jeff Korhan’s New Media and Small Business Marketing Blog helps mainstream small businesses get practical results from their online marketing.

6. Search Engine Guide

When it comes to knowledgeable, “on-the-money information” about search engine marketing, it’s hard to top these guys.

7. Unstuck Digital

Mike Tekula’s blog is quickly becoming one of my favorites. Lots of good SEO resources.

8. The Content Revolution Blog

Content Marketing strategist, Joe Pulizzi’s Junta42 brings clients and vendors together through its Content Vendor Matching Service.

9. Heidi Cohen

Actionable Marketing expert Heidi Cohen’s blog provides marketing related insights grounded in digital and direct marketing.

10. Web Ink Now

Author and Marketing Strategist David Meerman Scott’s blog specializes in marketing and leadership strategies.

11. Get More Clients Online

Donna Gunter, author of “Get More Clients Online: How to Get 95% of Your Clients from Internet Marketing,” helps introverted independent service professionals stop the client chase and create online businesses that drives clients to them.

12. Author Marketing Experts

If you’ve written a book or are in the process of writing one, Penny Sansevieri’s Author Marketing Experts blog is for you. This blog teaches authors how to get published, as well as other helpful book marketing tips.

13. Mark Widawer’s Traffic and Conversion Blog

This blog specializes in website traffic and conversions, as well as Internet marketing training and education.

14. Small Business Search Marketing Blog

Matt McGee’s Small Business Search Marketing Blog helps small businesses compete and succeed online on their own terms (and budgets).

15. Church of the Customer Blog

Talk about a hidden gem. This outstanding blog specializes in word-of-mouth marketing and teaches you the art of getting your customers to be “evangelists” for your business.

16. PR Secrets Blog

Media Coach and Marketing Strategist, Susan Harrow teaches you how to get publicity for yourself in a dignified fashion, without selling your soul.

17. Pro Copy Tips Blog

Copywriter Dean Rieck’s Pro Copy Tips Blog gives you the tips, tools, resources, and inspiration to turn ordinary words into extraordinary success.

18. CK’s Blog

The initials “CK” stand for Christina Kerley, and her B2B blog helps guide marketers through strategy… social media marketing, mobile marketing… and whatever’s coming next.

19. Email Marketing Reports Blog

Mark Brownlow’s Email Marketing Reports Blog is a blog about email marketing advice, info and tips by – and nothing else! If the topic has anything at all to do with email marketing, this blog covers it and covers it well – probably better than just about anyone else.

20. Laurel Papworth Blog

Laurel Papworth’s Online Community News Blog subject matter focuses on social media and social media commentary.


Like I said in my opening, these blogs may not be quite as well known to the average online marketer. However, that shouldn’t be interpreted as meaning they’re not popular in their own right, and don’t have loyal followers. They are and they do. And if by chance, you’ve been fortunate enough to have already stumbled across one or more of these marketing gems…kudos to you!

And if you haven’t, you’re in for a real treat!

David Jackson is a marketing consultant, and the owner of – Powerful, free marketing tips to help grow your business!

9 Responses to “20 Little-Known Marketing Blogs You Should Be Reading – A SPN Exclusive Article

    Wow David; that’s two articles in the same week – you must be living right … *smile*.

    You’re correct; personally I’ve never heard of most of these blogs because I find many blogs absolutely boring, as many bloggers just copy / paste crappy stuff I’ve already seen and know about.

    The Unstuck Digital is a strange blog to me and I didn’t see where he has “alot of good SEO resources”.

    I’m not sure what to think about the Church of the Customer blog so I’ll take a closer look later to see how they allegedly get customers to be “evangelists” for your business, as it seems they just have alot of advertising links they want you to click on.

    On the flip side, I always enjoy reading the blogs of both Donna Gunter and Jill Whalen – thanks for the article and have a great day!

    Former Marine, like most lists of this type, my list is subjective, meaning not everyone is going to like or agree with some of my choices. Okay, “Unstuck Digital” is strange to you. It’s not your cup of tea. That’s fine…as the saying goes…”different strokes for different folks!” 🙂

    avatar SEO Bedford says:

    The only one I was familiar with was search engine guide all the others are new to me I shall take a look at them. Thanks for sharing.

    avatar Mark McCulloch says:

    Unfortunately I have to say that I wasnt familiar with any of them but right now im going to go take a look at them.

    Thank you for the information

    I’m really not surprised. When I was compiling my list, my research showed alot of people were unfamiliar with most of those sites.

    avatar Perry says:

    I added several to my bookmarks!

    This is an absolutely amazing article! Exactly what I was looking for, and I appreciate you providing such an excellent resource. This might be the most helpful article I have read in 2011! Thanks!

    Thank you for your valuable feedback everyone! 🙂

    avatar buywowgoldidd says:

    Oh my goodness! an amazing article dude. Thanks Nevertheless I am experiencing subject with ur rss . Don’t know why Unable to subscribe to it. Is there anybody getting an identical rss problem? Anybody who knows kindly respond. Thnkx

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