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January 9, 2012

10 Ways to Maximize the Power of Your About Us Page

about us

If you own an online business, you need to provide an About Us page. Unfortunately, many sites neglect to give this page the attention it needs and deserves. Many people do not realize the importance of an effective About Us page.

Your About Us page has the distinct purpose of letting people get to know your company, which will help build the foundation of trust and respect that is needed for a successful online business. For certain businesses, the About Us page can also be used for recruiting new employees, sales reps, etc.

So, take some time, look over your About Us page and see if it utilizes any or all of the ten features listed below.

1. Company History – Give a brief history of your company and how you got started. Explain how long you’ve been in business, the purpose of your business and your experience. This is also a good place to add your mission statement.

2. Focus on Benefits – Be sure to focus on the benefits your company will provide the customer. Your potential customers want to know what you can do for them, not how you do it.

3. Introduce Yourself and Crew – Be sure to give your name and the names of those who work with and/or for you. You would be surprised at how many About Us pages I have read that contain no names whatsoever! Give a very brief background on yourself and your workers so your visitors can get to know them.

4. Special Skills and Accomplishments
– Highlighting any special skills you have or accomplishments can help to build your credibility and separate you from your competitors. If your company is a green company be sure to highlight that as well. Let people know what your company stands for and against.

5. Toot Your Horn – Provide testimonials, awards and names of notable clients. Don’t be afraid to let people know exactly how accomplished you and your company are. This will also help build credibility and trust.

6. Use Photos – Be sure to add some photos of yourself and your workers (if any) so people can feel more human contact. Actually seeing the person or people behind the website will make it more believable.

7. Personality and Passion
– Give your company some personality. Accentuate the passion and commitment your company possesses. Let your readers see the human side of your company.

8. Social Media – Be sure to add your social media site links. This will give your readers another avenue to keep in touch with your company.

9. Coffee Clutch – Write all of this information as if you were sitting over coffee and chatting with your visitors. Don’t make it sound like a dull cookie cutter page. Add life, vigor and sparkle to your writing.

10. Contact Info – ALWAYS thank your visitor for coming to your site and offer your contact information. Let them know you are available to answer any questions or concerns. Adding your physical address is shown to raise the level of confidence in your company as well.

Although the About Us page is often overlooked by the site owner, it can be a very powerful way to attract customers and increase your conversion rate. Do the research and take the time to write a compelling and powerful About Us page that will boost your credibility and gain the trust and respect your business needs to survive!


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5 Responses to “10 Ways to Maximize the Power of Your About Us Page

    avatar Mario says:

    After reading this I have to rewrite, add photos, company history and every other point you mentioned. Thanks for giving us a clear direction on how to improve the about us page.

    Great tips you have shared i like all these points especially this point “Toot Your Horn” i did not think before read your post that we should write also about our goals and awards have been achieved. Now after read your post i would like to write in my website’s about us page regarding my awards and achieved goals.

    avatar Jeff Gross says:

    Terri, thank you for sharing, Being a designer myself i never really though that the About us and other brochure pages in a site could be so useful. Over all i have understood that the more info on an About us page can surely make the site more trusted!

    I have created the above mentioned pages for most of my clients, and most adventurous i have been with the contact us page, Adding Google Maps, latitude and longitude etc..

    avatar Peter watson says:

    Yes thank you, a very good topic and yes one that is overlooked by alot of people, Even though i had an about us page i have added changes and beefed up the content.

    Check out our website

    http://one-for-iligan.com

    Once again

    Thank you

    ~ Excellent information! I am a Website Designer and Social Media Marketer. I know first hand about how important it is for every website to have an ABOUT US PAGE. An ABOUT US PAGE helps websites to build their credibility as a business, non-profit, or blogger.

    ~ It is also very important for websites to have even more website pages added to their site because every website page is a potential LANDING PAGE for users to land on when they are searching on Google, Yahoo, and BING. The website page that users land on all depends on what the “search query” is that the user had entered into the search engine.

    ~ Tonya

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