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January 18, 2012

10 Ways to Improve Your Google Ranking

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Google is the world’s most popular search engine. Shortly after its creation, Google’s popularity skyrocketed and it soon became
the dominant search engine for finding information on the internet. This is why, if you own a website, you want it to be high in the Google ratings.

Google is constantly changing and evolving so you need to keep up with the changes. Their recent changes, called the Panda Update, caused many sites’ rankings to drop significantly. Google’s mission is to provide the highest quality information for each search done and in doing this, many sites get lost in the endless pages of search results.

To get your website increased ranking there are many things you can do and many things you should not do. I have tried to list some of the more effective things you should do and a couple things you should not do for better placement in Google.

1. Limit Your Advertising – If you have a hodgepodge or cluttering of advertising on your site, this can decrease your ranking. Google considers excess advertising to be a sign of a low-quality spam site. And remember, Google’s goal is to provide the highest quality sites at the top of the search results.

2. Google Toolbar – The Google Toolbar is an important tool to have because of all the features that will help you improve your ranking. The Google toolbar can help you monitor your page rank, help you find sites to link to and help you find which sites are linked to you. You can also keep tabs on how your site is doing with targeted keywords. Get it for free at Google.com.

3. Relevant and Quality Content – One of the most important things to do for better SEO is to provide quality content with relevant keywords. Quality is always more effective than quantity so don’t plaster a ton of low-quality articles on your site just to have content. Make sure the articles you choose are relevant to your site and provide helpful information. If you have some of the same articles as another site, the most relevant quality site will be higher in the rankings so the duplicate content itself, will not lower your rankings. Also, be sure to add fresh new content on a regular basis.

4. Google+1 Button – By joining Google Plus and adding a Google+1 button to your site, you can help lift your site’s rankings. One of the things Google looks at the most is your site’s level of importance and relevancy. The more plus ones you can get, the more importance it will give your site, thus causing Google to increase your ranking in the search results pages. This will also get your site more exposure resulting in more visits as well.

5. Become a Blogger – If you haven’t already done so, you need to add a blog to your business website. Blogging is a highly efficient way to raise your ranking in Google because a blog does two things. First, it can add many pages of keyword-rich, relevant, quality content to your site which will be noticed by Google. The more quality pages indexed, the more chances you have to be on page one. And secondly, a blog can increase the amount of quality inbound links to your site.

6. Relevant Inbound Links – Quality inbound links are a great way to add relevance and importance to your site. Guest posting on high quality blogs is one of the best ways to accomplish this task. Commenting on existing blog comments works well also. Always use keyword rich posts with appropriate sites and use relevant keywords for your links. Google does not value links from article banks as much as they used to so choosing a few quality blogs is better than submitting to countless article sites.

7. Social Media – As with many facets of internet marketing, social media plays a big part in SEO. Be active on your social sites. Do not let them go stale. Engage in conversations, post new info regularly and involve your visitors.

8. Keyword Research – Keywords play an important part in SEO, but using the wrong keywords can do more harm than good. Be sure to research keywords to find what search phrases people are using to find your site’s info. Google offers a keyword tool called Google Keyword Tool. This free tool will give you a list of keywords and tell you how often they are used and their competition.

9. Hidden Text – Hidden text is text displayed on your site but invisible to your visitors. A common way of doing this is to set the font color the same as the background color. The reason for doing this is to add a large number of keywords for the search engines but not make your content seem redundant to your visitors. Do not do this. Google considers this manipulation and it could get your site penalized.

10. Bad Linking – Reciprocal linking, inbound links, and outgoing links can all be good if you follow the proper procedure. Do not link with any and all sites. Be very selective and only link with sites that are relevant to your site and contain quality content. Stay away from FFA (Free For All) or link farm sites. Check your links regularly to make sure they are not broken. Broken links will catch the attention of Google and other search engines. Linking to poor quality sites or spam sites is also something you do not want to do. Years ago quantity might have gotten you a boost but now it is all about quality links to relevant sites, NOT quantity.

Obtaining a high Google ranking is the goal of every webmaster. It can be done, but you need to be consistent, persistent and keep abreast of Google’s ever evolving search methods.


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22 Responses to “10 Ways to Improve Your Google Ranking

    Thanks for the great tips as I have just redone my website and am using this info to learn how to get visible in a competitive field.

    Thank you Carri. I hope the info has been helpful and effective for your site.

    avatar Treathyl FOX says:

    Excellent advice. Will take it to heart and review my e-Commerce sites continually for the PLUSSES and MINUSES.

    Thank you so much Treathyl. I appreciate your comments.

    avatar Jes says:

    This is great advice. I have a question regarding the FFA (Free For All). Are you saying that we should never use this free submission service? I have seen advertisements from paid services that submit every month. Can you elaborate a little bit more as to why we should not use the FFE. Thanks.

    Hello Jes, I am referring to Free For All link exchange sites which will accept any link given to them. These sites are usually loaded with poor quality sites including porn sites and if you are listed on such a page, your site will lose credibility and ranking. Thank you for your input.

    avatar Jayme says:

    Good solid info! Thank you. Might suggest that #9 be titled “Avoid Hidden Text” or similar. The message not to have this on the page doesn’t show up until the end of the post. The title seems to encourage this idea.

    Good point Jayme. Thank you for your feedback. 😉

    avatar Paul G says:

    Even though some people say that the pager rank does not effect the kind of traffic you receive, but what i feel is that it does effect and I came to understand it lately; but late than never. I am trying to improve the page rank of my website as it at still pr#1. Looks like I need to some home work as well.

    Hello Paul, Thank you for your comments. Yes, it does take time to learn all the tricks of the trade, especially when they are always changing. Keep up the good work. 😉

    avatar sakshi says:

    i also thought that google plus affects ranking as google gives more importance when we have more plus one. today i got confirmed. thanks

    I already use above mentioned most of the techniques to increase page rank of my blog, your views are just similar to me. Thanks.

    A great help full content that can use full to increase SERP And PR.

    Thank you all for your input and feedback. It is greatly appreciated!

    Warm regards,
    Terri Seymour

    avatar Arul Shaji says:

    Awesome post about Google Ranking. I learned new information about Google Toolbar. Going to try it. Thank you.

    Thank you so much Arul! I am glad you found my article helpful.

    Warm regards,
    Terri Seymour

    avatar Sandy says:

    I check sitepronews.com weekly for the latest seo news and I always find helpful content. Thanks and keep it up.

    Thanks much Sandy!

    Warm regards,
    Terri Seymour

    avatar Rachna Tomar says:

    I would like to thanks you for the great excellent advice. I have leaned many thing from sitepronews that i have implemented that advise my website. and i get nice result from your blog.

    Thank you so much Rachna. I am so glad my article was helpful to you.

    Warm regards,
    Terri Seymour

    […] but after the changes in search engine algorithm, having a link by article submission is no use to improve ranking of your site since a lot of black hat SEO webmasters spam the article directory sites with the contents which is […]

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