January 27, 2012
As a small business owner or entrepreneur trying to broaden your internet target and get recognized, I’m sure you are aware of the value of new, fresh, recurring content on your site of all types. When it comes to written content on page copy or blogs and articles, you need to be able to write well, be informative and entertain, that’s obvious. That’s for your viewers. But if you can’t write as well for Google and the other search engines to maximize your subject matter for Search Engine Marketing, you are the proverbial tree in the forest that falls when no one else is around. This article provides a frequently discussed yet misunderstood technique to help you make your material applicable and explode your SEO online.
Google Adwords Keyword Tool
Perhaps you’ve heard of Google Adwords, Google’s primary pay for placement vehicle on their mother of all search engine returns. You might have run a campaign or I bet you’ve at least been petitioned by Google Adwords “experts” to run your campaigns for you to help you pay less per click, otherwise known as PPC.
Well, Google offers a free instrument to help you select keywords and phrases based upon how much they are searched every month and how much competition there is from other marketers. It’s called the Google Adwords Keyword Tool and while it is created for advertisers, it reveals plenty of tips about search engine optimizing your written content (or video tags) for your page copy and blogs. Contrary to what many believe, you do not have to have an Adwords account to make use of this tool, and here is the link, so save this:
I could tell you about it, but why don’t I just show you. Check out this instructional Vlog video:
When I write I like to write for the readers. I’ve seen too much content composed for search engine optimization that really stinks to the point of being unreadable, cramming keywords into sentences. It’s awkward to write this way for me, and perhaps for you, because it just feels weird and you can end up with a write-up or website that seems bogus. Here are a few ideas for getting adjusted to it:
1. Use the Adwords Tool first and come up with 3-5 keywords (phrases) for your content, using high-traffic, low-competition keywords where available. Keep them on a list in front of you.
2. Lay out your paragraph or article in light of the phrases you selected for SEO. It may give a different slant than you first had or take you down a different path that you know interests the readers out there.
3. Write your piece sprinkling in the key phrases on your list where they click. Add a check mark each time you use a keyword, and you can use alternatives of a phrase to not sound too repetitive (spot gold, spot gold prices, spot gold pricing, gold prices).
4. Proof-read for sanity and information flow, and revise where needed.
That’s it! Get used to that process and it will get easier and easier.
Karl Walinskas is the CEO of Smart Company Growth, a business development firm that helps small to mid-size professional service firms build competitive advantage in an online world of sameness. He is author of numerous articles and the Smart Blog on leadership, business communication, sales & service, public speaking and virtual business, and Getting Connected Through Exceptional Leadership, available in the SmartShop. Get your FREE LinkedIn Profile Optimization eBook & Video Course, Video Marketing video and course, or Mastermind Groups e-course & video now.