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February 2, 2012

6 Things You Don’t Know About Online Video Marketing – A SPN Exclusive Article

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Make no mistake – online video marketing is the “next big thing.” However, there are a ton of misconceptions about it floating around out there. The end result is business owners that are hesitant to jump onboard and who don’t think they have what it takes to use online videos as a marketing tool.

Chances are you don’t know these 6 things about online video marketing. And, until you understand them backwards and forwards,
you’re really missing out!

1. YouTube is the World’s Second-Largest Search Engine

How much time do you spend making your website “Google-friendly”? Why do you work so hard on it? Because Google has a tremendous reach. Heck, the word “Google” has turned into a verb that’s used day in and day out, all over the world. Need an answer? Just Google it!

But how much time are you spending, marketing through YouTube?

Did you know that YouTube gets more than 4 billion video views every single day? Yes, that’s “billion,” with a “B.”

And, don’t fall victim to the myth that getting exposure on YouTube is nothing more than a crap shoot. With just a few mouse clicks, you can optimize your video titles, descriptions, and tags – and even create your own optimized “About Me” and “Channel Description” areas – so that you’re more likely to pop up in a search. You can even take it one step further and organize your videos into different “Playlist Categories” that – you guessed it – have keyword-based names. That way, you’re optimized from top to bottom!

2. There’s More to Online Video Marketing Than Just YouTube

As powerful as YouTube is, it’s not the only horse in this rodeo. There are plenty of other video sharing sites where you can upload your creations and share them with your target audience.

A great way to make the most out of your online video marketing efforts is to look for sharing sites that are specific to your niche. Some searching may turn up video sites that are go-to resources for people interested in your niche – or that make it easy for people to find videos, without navigating a sea of irrelevant YouTube videos.

3. Longer Doesn’t Equal Better

Lots of people avoid creating online videos because they think they have to talk for hours on end to get their point across. But great videos come in all sorts of shapes and sizes. I’ve seen great videos that kept my attention for a full 20 minutes. I’ve also learned a lot from videos that are 2 minutes long. The length of your videos will be determined by what you’re talking about, and how long you can realistically engage your viewers.

And, if you still don’t think your videos are long enough, look at it this way – When you turn on your local newscast tonight, odds are that the lead story will be 1 and a half – 2 minutes long. If a reporter can squeeze all of the facts into a minute or two, so can you!

4. You Can Succeed With Online Video Marketing Even if You’re Camera Shy

Sure, giving your target audience a chance to see and hear you (and, thus, prove that you’re not some kind of slimeball or scam artist) is one of the great perks of online video marketing. However, if the thought of getting on camera has you crawling under the bed and trembling with fear, that’s OK. You can still use online videos to your advantage. To get yourself comfortable, do voiceovers instead of being in front of the camera. Just make sure that you don’t sit there and read verbatim off PowerPoint slides. The last thing that you want to do is bore your audience to tears!

And, really, no one expects you to have the on-camera charisma of Walter Cronkite anyway. As long as you can speak clearly, avoid the dreaded “umms” and “uhhhs,” and look confidently into the camera, that’s good enough. Instead of looking at the camera and envisioning the thousands of people that are going to be watching it, just pretend like you’re talking to a trusted client. That way, you’ll feel like you’re having a one-on-one conversation – and your fears will subside.

5. Most People Make Excuses About Online Videos, Instead of Taking Action

In the online video marketing world, the excuses are never-ending. You don’t have the right equipment – You don’t have the time to upload things – You think your voice sounds funny – Your hair doesn’t look good on camera – You don’t know how to write video scripts.

Luckily, all of these excuses make it easier for the people who actually get out there and do it! If you embrace online video marketing right now – while it’s still relatively new – you’ll be able to jump out ahead of the pack and become one of the “Joneses,” instead of always trying to keep up with them!

6. Creativity is More Important Than Budget

Don’t have a Spielberg-esque budget to blow on sets, lighting, and post-production? No problem! Sure, big companies like Doritos, Volkswagen, and Geico are making a huge splash in the online video world – but that doesn’t mean that your videos have to compete with theirs.

Instead of worrying about dollars and cents, come up with creative ways to get the job done – like turning your living room into a “studio,” having a kick-butt script, or using inexpensive editing software to come up with awesome animations. Remember, at the end of the day, the goal is to create online videos that your target audience will learn from, will remember, and will want to share with their family and friends!


Online video marketing doesn’t have to be scary – as long as you have the right tools to get the job done. If you’re looking for online video scripts Video-Scripts-Online-Video-Marketing.html) that will have your viewers hitting the “like” and “re-tweet” buttons, talk to Nicole Beckett.

12 Responses to “6 Things You Don’t Know About Online Video Marketing – A SPN Exclusive Article

    Great post but worth noting that in between DIY in your living room and the Spielberg type budget there are a lot of small companies out here who will do you a good job for a very reasonable rate. £500-£1000 will buy you a GOOD online YouTube video and some of us even put in the SEO work for you too!

    avatar bernys says:

    Thanks for this post! … The videos are very important tools, not always used.

    You’re very right, Karrie; there are some great companies out there to work with. I just wanted to present an alternative for people who may just be starting out – or, for whatever reason, don’t have money to hire any kind of company. Thanks for chiming in! :)

    avatar Jim Whelk says:

    We’re big fans of online video marketing. In the face of ever-mounting competition in a global marketplace, however, a DIY approach to business promotion may do more harm than good. That self-shot webcam interview reveals more about you, your spare bedroom, and the actual health of your business than you may want.

    Our team produces great-looking custom made television commercials (30-seconds, 60-seconds, 2-minute) for budget-conscious entrepreneurs of all types, and we get them on the air across a city, region, or nationally across the USA, for a fraction of the cost of AdWords. Karrie is right, getting a GOOD video can be inexpensive.

    For one flat fee, we provide a professionally written script, no extra charge, or you can provide your own, for example, through a company like Nicole’s. You can provide your own product demo video, if you desire, or let us handle all of the imagery, animated graphics, and video effects. No need to become a low-budget Spielberg or learn from scratch how to produce a great video. We do it all, for less than it will cost you to buy a new camera.

    Our well-crafted, yet cheap TV spots make your small business look big, even within an entrepreneur’s start-up budget. And, your commercial is web-postable for YouTube and your own website. Win-win!

    Jim, you’re right… a professional production company can make your videos look absolutely fantastic. I got to know plenty of photogs, editors, and video producers during my days in TV, and they’re an incredibly talented bunch. However, I think you’re doing budget-friendly marketers a real disservice by saying that NOT hiring a team of pros is going to hurt them.

    Sure, there are plenty of mistakes that people make with their online videos (as evidenced in my last article here, “3 Reasons Why Viewers Hate Your Online Videos” http://www.sitepronews.com/2012/01/19/3-reasons-why-viewers-hate-your-online-videos-a-spn-exclusive-article/)

    But if you know what mistakes to avoid – and have some creativity – you can make your videos look great all on your own. And, yes, using a spare bedroom as a backdrop would definitely be a huge mistake!

    Check out the story I told in #1 of the article referenced above. A $9 blanket pinned to the wall made for a great backdrop – and that was for a professional broadcast newscast. Sure, green screens and professional sets look better – but they’re certainly not mandatory.

    avatar Meta Bee says:

    Nicole – this article is spot on! The glory goes to those who get in there and do it! Cheez whiz, we did a video with with photos, voiceover, and images animated in Paint with a very old version of the built-in video editor on an old PC and the thing went to the first page of Google for the keywords! It was our first online video ever. Just DO it!

    Thanks, Meta (awesome pic, BTW!) You’re absolutely right! You’re never going to succeed until you just get out there and do it!

    As long as your videos are interesting and informative, you’re already miles ahead of your competitors! Throw in some good ol’ fashioned creativity and personality, and you really can’t go wrong!

    And, just because you start with nothing (or next to nothing) doesn’t mean you have to stay that way. As your profits go up, so can your video budget!

    @ Jim Whelk - WHOA; you stated “Our well-crafted, yet cheap TV spots” … I don’t consider a whopping $1,995.00 as cheap, especially in this tight economy and for those of us who are retired Senior Citizens barely living on Social Security!

    avatar Binder Dondat says:

    Advertising is like an automobile, and quality is king. Low quality home-made videos show the world that you are an under-funded amateur and that you may not have the capital to sustain your business in time to process even one order.

    I noticed that SEO companies like Meta Bee, and the “senior citizen” selling diabetic supplies on Amazon are the first to chime in, but note their self-serving nature. In point of fact, do-it-yourself promotions are like performing your own vasectomy – you could do it yourself, but it probably won’t go well. TV advertising is not for a retiree on a fixed income, but for a company wanting more business.

    Do-it-yourself videos and paying for overpriced SEO services are the hallmarks of the wannbe-be entrepreneur that winds up moving back into their musty old bedroom at their parent’s house.

    I understand the author of the original article wants to sell her writing services. But she is misleading gullible home-preneurs into thinking that she has the answer. She does not. She has part of the answer. Good marketing writing is required, but great execution is mandatory, especially since so many amateurs are stinking up the web with their stinky videos. She’d do well to team up with Jim.

    Great post, very informative by telling people YouTube is not the only place you can share your video’s. Novice people wanting to learn something about video marketing should take a look at this article.

    @ Binder Dondat – I had to laugh at your comment as I’m NOT an SEO company just “selling Amazon Diabetic supplies”; apparently you don’t comprehend my A – Z Amazon Superstore website, other than picking on one selection and whining about it like a 5-year old child … that’s not the only website I have running, including a Links Directory.

    IMO, it was rather rude of you to say that Meta Bee and I have a “self-serving nature” … but, your other obnoxious remark about “senior citizen” tells myself and many more people here, you have no respect for your elders.

    Since you obviously don’t have a website; video nor SEO service, you’re most likely a “wannbe-be entrepreneur in your parent’s house musty old bedroom”.

    Lastly; Nicole is a respected author here sponsoring numerous articles – so for you to say she has “part of the answer” and needs to team up with Jim was extremely rude as none of us have seen you publish any article here on SPN.

    Whoa, whoa, whoa, Binder! Where exactly do you see me advocating “low-quality homemade videos”?! I suggest you take another look at this article, along with my last article – “3 Reasons Why Viewers Hate Your Online Videos’ – and you’ll see that I despise “stinky videos” as much as you do.

    That being said, though, you don’t have to spend thousands of dollars on video production. With the right lighting, the right microphone, the right background, and the right techniques (like the ones I’ve shared here and on my blog), you can produce great videos.

    How do I know that? Because I’ve done it before! Trust me, the broadcasting world is chock full of cheap, crappy equipment and less-than-ideal conditions. You’d be amazed at what some of the reporters and photogs do out there to get broadcast-quality video on the air.

    Remember, we’re talking about a short, informative video for your customers – not a commercial that’s going to run in the Super Bowl.

    Binder, what would YOU suggest new marketers or marketers on a tight budget do to market themselves through videos? Would you suggest they just skip this part of marketing altogether – and just leave it for the “big boys”? That would be doing the real disservice!

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