February 8, 2012
Once you’ve done the keyword research for your website, you can then use those keywords strategically in your article submission campaign. By creating keyword focused articles, you’ll get much better results from your article marketing efforts by helping search engines to associate your website with particular keyword terms.
This article gives some quick article marketing tips on how to appropriately use your keywords in your article submissions:
1 – The Headline:
The purpose of your headline is to indicate the topic of your article.
Try to place the keyword phrase that you’re targeting at the beginning of your headline. This takes some thought – the goal is to create a headline that would capture the attention of your potential reader, but that also prominently displays the keyword phrase. The title also has to be grammatically correct and contain correct spelling.
The best SEO-friendly titles just look like a great title – no one should be able to tell that you have specifically crafted it with your keywords in mind.
Please note: In addition to the keywords you researched for your website, it’s a good idea to also do keyword research for the topics of your articles. The phrases associated with your article topics will naturally be longer, say 3-8 words long. They are more specific than the keywords that are associated with your website, but that makes them perfectly suited for article topics.
The main difference between these two types of keywords is that the ones you use in your title and article body are what you’d like the article to rank for, and the keywords you use in your resource box are the ones you’d like your website to rank for.
2 – The Article:
The topic of the article is determined by the title.
Try to repeat your keyword phrase in the first 5 sentences or so of the article, in a natural sounding way of course.
Then, just write naturally about your topic. Since the keyword phrase is closely related to the topic of your article, then variations of the phrase should appear naturally in your article. Don’t try to force it too much, and by all means don’t pepper your article with the keyword phrase.
The most important part about the article is that it is easy for a reader to understand and that it provides helpful information. So, focus on writing a well-written article that teaches your reader something. After carefully placing your keyword phrase in the 5 lines, don’t worry too much about how many times the keyword phrase appears in the article. It will show up every once in a while as you naturally write about your topic.
Also, it’s okay for the phrase to appear in different forms, for example, ‘race cars,’ ‘racing cars,’ ‘race car gear’, etc.
3 – The Resource Box:
The resource box is where you can tell a little about yourself and your business and where you can encourage the reader to click the link leading back to your website. This is also a great spot to put one of the keyword phrases that you’d like your website to rank highly for.
Many directories will allow you to create an anchor text link in your resource box. With an anchor text link, you can use your keyword phrase to form the link that leads back to your website. This helps search engines to associate that phrase with the topic of your website and can influence the search engine ranking for your site for that phrase.
Be sure not to use the same phrase each time though – you should have a list of keyword phrases for your website, and you can alternate those in your resource boxes. If you use the same phrase as anchor text each time, it can look suspicious to search engines, which could have negative SEO consequences for your website.
Let’s recap the main things to remember when creating an SEO friendly article:
=> Do your keyword research, and find phrases to target in your articles as well as phrases that you’d like your website to rank for.
=> Write naturally. The phrases that appear in your article should not be conspicuous or awkward sounding. They should just be a natural part of a helpful article.
=> Be sure to use proper spelling and grammar. This is necessary for the article to be published and also for readers to be able to understand what the article is saying.
After doing this a few times, writing an SEO-friendly article will be like second nature. You’ll become very skilled at creating content that’s useful to your readers, while at the same time crafting an article that will attract the attention of search engines.
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