Every small business needs to advertise in some way to get their products in front of the right customers. Often this requires learning how to work with reporters and media professionals. If you have been sending out news releases to alert the media to new products or events without much success, here are some suggestions [...]

If you attempted to take a test without studying, you’d fail! Every single day on the Internet, thousands of newbies are performing the equivalent of the aforementioned test analogy, by putting up a website without having the slightest idea about how to promote it. And guess what happens? They fail, most do. Most of these [...]