What is a landing page… this is a page on your website, focused on important information about your company, your products or services, informational and educational content related to your business, sometimes offering free materials to the visitor, such as e-books, etc. What are landing page goals? * Obtain a registration typically generating a contact [...]

In continuing with my interview series, it is my great pleasure to bring to you Branding and Marketing expert, Patrice Rhoades-Baum, owner of BrandingAndWebsites.com. Backed by more than 30 years of strategic marketing and expert copywriting, Patrice’s experience includes 25 years of high-tech corporate marketing. In her corporate career, she strategized, wrote, and managed dozens [...]