February 29, 2012
There’s a very good reason why people do keyword research in conjunction with their article marketing efforts. The idea behind it all is that by finding out what specific words and phrases that your target customers are typing into Google, you can then use those same words in your article submissions to help Google associate your website with those words.
The end result will be that when people type certain phrases into Google, that your website will show up high in the rankings. The higher your website is ranked, the more visitors will be directed to your website.
In this way, doing keyword research and using that information in your article submissions can be a huge benefit to your website. In order for it to work though, you need to use your keywords in the proper way.
The purpose of this article is to show you the right way to use keywords in your articles, while also correcting some mistakes you may have already made. The following “mistakes” are very common ones that are easy to fall into, but with the right information they’re also very easy to correct.
Here are the 5 biggest mistakes people make with keywords, along with the solutions:
Mistake #1 – An article headline that has the keywords but not much else.
You’re on the right track in that the article title is one of the best places for your keywords, but there’s a catch in making it work:
The keywords have to fit naturally into a title that describes what the article is about in a way that would be interesting to a human reader.
So, the title can’t just be a keyword phrase (unless you’re using a long-tail keyword phrase that is complete in itself and is suitable as a title). For many keywords though, you’ll need to build a title around it that makes sense and relates to the article.
Mistake #2 – A resource box that just has a linked keyword in it.
Again, you’re on the right track in knowing that hyperlinking your keyword phrase is beneficial, but in order for it to work, you need to do it in the right way.
Your resource box is basically an author bio – it should have your name, a little about you or your business, an incentive to visit your website, and a link to your website. It should not contain just a hyperlinked phrase.
So, craft your resource box including all of the above information, and find a way to naturally work in the keyword phrase that you’re targeting. Then, you can hyperlink that phrase.
Mistake #3 – Targeting the same keyword phrase in the article and the resource box.
There are two types of keywords:
=> Main keywords, which are 2-3 words long and which you want your website to get a high ranking for.
=> Long-tail keywords, which are 3-8 or more words long, which you want your articles to get a high ranking for.
The main keywords are for your website, and the long-tail keywords are for your articles. You use the long-tail keywords to determine your article topics, working them naturally into your title and article body. Then in your resource box you’ll include your main keyword and hyperlink it to your website.
Mistake #4 – Having one keyword phrase that you target in every resource box.
When you do your keyword research, choose about 5-10 or more main keywords that you will target in your articles. Alternate working these phrases into your resource box and hyperlinking them.
It is crucial that you alternate the phrases you link in your resource box. Repeated linking of the same keyword terms every time can send up red flags with Google and have negative SEO consequences.
Mistake #5 – Having one keyword phrase that you target in every article.
When you do your keyword research, choose about 10 or more long-tail keywords that you will target in your articles. Then, go through your list of keywords and write an article on each one. After you’ve made your way through your list, go back and do it again.
Learning how to use keywords properly as part of your article marketing strategy isn’t rocket science, but it does take some thought. Take your time in reading over this article, and tackle each of the tips one by one. By the time you’ve incorporated all 5 of these tips into your article submission campaign, you’ll be well on your way to using keywords effectively to boost traffic to your website.
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