March 5, 2012
You run a website or a blog that has a good layout, exceptional web content, great navigation and loading speed, however; your sales revenue is low due to lower traffic. There are many ways to promote your website to generate higher traffic to your website as well as to get noticed and heard. High traffic to your website generates more sales, which equates to more money for which planned promotional tricks are the key. Below are some ways to rank high in search engines and for increased online visibility.
1. Quality Content
If your website/blog needs more visitors, your website must be placed in the first few pages of the search engine. This depends on the quality of the keywords used. Search engines go by the text that describes your website. Use clear and distinguished phrases, both large and small that best self-explains your product or blog. Using common keywords will lower your page ranking in the search engines.
There are various online keyword tools that help to research to use the appropriate keyword to optimize the page ranking of your website. You must also bear in mind that the quality of the web content posted on your site is useful, engaging and informational. The content must be useful to the wide audience and it will not suffice if it simply has the keywords but lacks original and useful content.
There are many advertising programs such as paid advertising links, banner ads, and pay per click ads that helps in attracting traffic to your website. Pay per click ads are text and keyword driven and becomes relevant for the end user searching for your product. These are also cost efficient since you pay only when a user clicks on the text ad link. Google Adwords, Microsoft AdCenter, and Yahoo! Search Marketing are some of the online advertising programs through which you can advertise your blog or website. You can also use appropriate online forums that seem to have related discussion about your product to promote your website. Be a part of various social networking communities such as Twitter, Facebook, YouTube, and LinkedIn. Placing a link of your website in your profile helps in increased visibility. Make sure it is not aggressive but a subtle and tactful marketing of your website.
3. Related Posts & Backlinks
Readers will find it useful if they find relevant information or links that they are looking for. The audience will find such posts helpful and chances are that they will return to your blog for future references as well.
Use of backlinks also increases traffic on your website. It is a link to your website posted on any other web page. Search engines determine the popularity of a website looking at the inbound links that comes for a website. If the inbound link to your website is relevant, then the quality of the link is considered suitable and useful.
4. Fine Tune your Website
Pay attention to various aspects of your website or blog. Optimize the format, layout, aesthetics, navigation, interlinking, and reduce the loading time of the website.
Flashy colors, disorganized information, and poor layout of a website are sure to put off your visitors in a big way. Use images, sound, and animation that are lighter and faster to load. Maximize the text content since search engines read text and not images and animation. The text content must be interesting, free of grammar, spelling, and structural errors.
Keep the language of the content lucid, simple, and consistent all through the website since the audiences belong to different cultures. Also, keep refreshing the content and keep loyal visitors happy.
b. Page Title
Selecting the right page title for the website boosts your site ranking among the search engines. The page titles must have the right keywords and relevance to your website.
Optimize the way you build the site map of your website since search engines use sitemaps to quickly find information. It also helps the search engines to identify for any updates of your website.
Ensure that the website or blog has seamless navigation easy enough for people to find information quickly and easily. Avoid dead links as these are one of big turn offs for visitors. Keep the navigation generic to what people find in most of the other websites. It is important that your readers must feel at home while browsing through your website.
The need for original content cannot be overstated. Do not copy content and images from other websites. Plagiarized content including audio, video, and text can cause lot of legal problems and also brings down the credibility of the website.
5. Free Service
Entice visitors by offering free useful service such as a download of a free e-book or some nifty utilities for free. Ensure that these are relevant to your website. Though time consuming, this is one of the rewarding techniques to generate better traffic to your website or blog.
6. Allow Sharing
Create content that is worth sharing. This often spreads the popularity of the website/blog and generates better traffic. The more your content is shared, the higher will be your search engine rankings. Use social sharing plug-ins such as Twitter, Google, and Facebook to enable sharing content across the web. These have buttons that makes sharing faster and convenient. The content thus reaches a wider audience and will attract more feedback/comments on your site.
7. Own a Domain Name
Hosting your website on a free server can come with long and difficult URLs to remember. The URL must be easy enough for your audience to remember and revisit your site. Unless your site is considered primary, the search engines will not list your site. It is therefore important to get your own domain that has the right usage of keywords. Relevant keywords in the link will help to get higher ranking among the search engines.
Claudia Somerfield is a blogger by profession. She loves writing on luxury and technology. She recently read an article on iPhone accessories that attracted her attention. These days she is busy in writing an article on Wireless Outdoor Speakers.