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March 21, 2012

12 Best Online Marketing Strategies for 2012

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At this time each year we think about what we accomplished over the last year – and what we want to improve on for the upcoming new year.

From a marketing perspective, it’s easy to get overwhelmed with all the new ideas and bright shiny objects out there to pull our attention away from the marketing strategies that matter most – those that will actually improve your business and expand your marketing reach.

So, in honor of the new year – I present to you the 12 best online marketing strategies to focus on for 2012. There could be more – but these are in my opinion the best strategies to bring you quickly to your business goals using online marketing strategies that work.

Don’t choose them all! Focus on the 2 or 3 that you feel could impact your marketing effort the most – and carve out the time and plan for implementing them next year!

1. Improve your irresistible free offer. Perhaps it’s time to replace that outdated “free report” or “eBook” with an even higher value freebie to offer site visitors. As I referred to in my post about the best freebie out there – my favorite is still the Audio CD – which has huge intrinsic value because it’s a physical “thing” and you can capture mailing addresses in addition to just email addresses.

2. Launch a new product or program. There is always something you can “launch” whether it’s a new product or program. You can also “re-launch” something you did this year that performed really well. My post shares some great methods for launching a new product or program. Think about what you can do differently this time around to make it even more engaging and worthwhile for your audience. Add more bonuses and juicier incentives to help increase sales.

3. Do a new webinar or teleseminar. Each new year is a great time to host a new topic using either a webinar or teleseminar. It can also be a perfect time to switch up the format and see what works best. Been doing a bunch of teleseminars lately? Try a webinar? Doing just webinars? Try a teleseminar. And, choose a topic that is new to your audience and see what kind of response you receive.

4. Connect with a new joint venture partner. Have this year be the year you establish a great partnership with a new strategic alliance or joint venture partner. I explained how to do this in my post about joint venture as a great list building strategy. Someone that you feel can really pull you and help you in a big way – while you can do the same for them. I always like to think outside the box about who to connect with – and expect something great as a result.

5. Create an affiliate program.
Perhaps this is the year you launch an affiliate program. Affiliates are a great way to spread your message and build your list – while also supporting your sales of products or programs. Pretty much most shopping cart programs support affiliate programs and are easy to establish.

6. Update your website / blog.
Website looking a bit outdated? Perhaps it’s time to hire a graphic designer for that new logo you’ve been craving or hire a website developer to update your entire site. I shared how important design is when it comes to marketing online in an earlier post so don’t skimp on the important details when updating your website. First impressions matter most when designing your website.

7. Be more active on social media. Are you one of the folks who has a Twitter account but hardly ever uses it? Perhaps you’re wondering exactly what to post on that new Facebook fanpage you created? Have this year be the year you’re more “social” on social media. Remember, you can’t be active on these social media sites unless you show up and do the work.

8. Start a pay-per-click advertising campaign.
I’m a huge fan of pay-per-click advertising. One of my earlier posts about PPC explains that it’s one of the best and most effective ways to quickly and authentically build your list with highly qualified leads. Whether it’s Google AdWords or Facebook ads – they convert brand new prospects onto your list and you can target very specific groups of people searching what you have to offer. Yes, you have to pay for the traffic – but – it’s definitely worth it in the long run.

9. Add video to your marketing. It’s 2012 and you’re still not using video in your online marketing? It’s time to jump onboard with the most powerful and effective way to connect and build trust online with visitors to your site. With the advances of technology and video equipment costs plummeting – you really have no excuse to do more video and start reaping the benefits immediately.

10. Generate more content. Posting to your blog only once every other week or once a month? This is the year you need to generate a ton more content – way more than you’re even doing now (unless you blog every single day.) Putting out high-content and high-value articles and blog posts is how you get new traffic as well as how to nurture the existing audience you have on your list. Content is king.

11. Be smart about SEO. Still don’t have a clue about search engine optimization or how it relates to your blog or website? SEO is critical for having massive success online – and can’t be ignored or overlooked anymore. Develop a comprehensive SEO strategy about how to improve your search engine rankings for your best keywords and let’s get to work.

12. Email your list more often. Only sending the email newsletter out when you have the time for it? This is the year we get you on a consistent and frequent schedule of emailing your list all this great content you’re now generating. If you’re doing monthly now – consider bi-weekly. Sending the newsletter every other week? Let’s make it happen by sending it weekly. The more you email your list – the higher your open rates and consumption of your content – which is all good.

There you have it! The official 12 best marketing strategies to grow your business with online marketing for 2012.

Until next time – Learn It, Love It, Live It!


Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time – guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online, visit http://www.derekfredrickson.com.

18 Responses to “12 Best Online Marketing Strategies for 2012

    avatar torrado says:

    Thinks for the nice post.I personally prefer the POINT 10 as content and idea behind your site is more imp than marketing.

    avatar Alex says:

    Content is such a huge part of anyone’s marketing strategy. And it should not be written by just anyone. If you are great at it, perfect, but if not, hire someone who is, because once content is on the net, it is always there. Better to do it right the first time around.

    avatar johncalvin says:

    Awesome points – I have start on my mailing list :( I keep putting that off ugh

    That is very well written and true article. Thank you for that.For our niche area – wet wipes converting machinery is not easy to research and speak their languages. I will try to research the forums; this is a very good idea. Thanks for posting these useful tips!

    Thanks for posting these useful tips! No easy and fast ways to be on top of Google, we just will keep and trying our best!

    avatar sharma says:

    All 12 points are great in general..
    Writing content is part of the Journey..there are other things like.. Get Traffic,Converting Traffic etc..Following great people will show you some light..

    I just would like to add that now SEO is not about quantity but rather about quality. The more quality content in your website, the better results you can get.

    avatar Wayne Gin says:

    Thanks for the awesome share. Great tips and value :)

    avatar Julien says:

    nice article but without a part about video seo in internet marketing strategies… pity o_O’

    avatar Daniel says:

    Internet marketing has changed the face of businesses nowadays. By implementing the best internet marketing strategy, people can successfully promote their online business. These are really worthwhile tips. Thanks for sharing.

    avatar Servers says:

    I would like to add that now SEO is not about quantity but rather about quality..

    avatar Jean says:

    Nice post Derek.

    Yes, it is the time to shift to ‘Integrated Marketing’. SEO/ SMO is just one area, online marketers should explore different segments that you’ve mentioned above.

    Rgds,
    Jean

    avatar Pranjal says:

    Yes, that list works in all sorts of website niches, but I’ll give more effort on SEO and updating content. That plays the most crucial role in driving traffic to your sites.

    avatar Emma says:

    Thanks for share this valueable information about online marketing strategies

    Thanks for sharing such a good thinking, piece of writing is nice, thats why i have read it fully
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    avatar Lawrence Mak says:

    I think for internet marketing owners who want to success online should follow the steps of the experts who have already success online.
    In order to boost your online business, you should consider link building, SEO, participate in blogs and forums, write and submit your articles to ezines, make use of Facebook and other social media, and consider investing in paid advertisement to expose your site.

    avatar David Baker says:

    Great advice Mark; I tend to do as you suggest because by learning from those who have had success it saves me time from making mistakes that could be avoided.

    avatar David Baker says:

    Thanks Derek for the great article.

    This will prove useful. I just started with online marketing this year. I will be incorporating the tips I haven’t been doing into my strategy. Thanks again for the great article.

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