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April 1, 2012

2012 Social Media Demographics: An Infographic

I know not everyone is a fan of infographics, but I love them. Sure, they’ve been done to death at conferences and meetings, but nothing beats an eye-catching graphic to quickly highlight important data within complex statistics.

Today I was searching online for the latest social media usage statistics to incorporate into a presentation I am giving and I stumbled upon this brilliant infographic put together by OnlineMBA.com. Click on image for a larger view:

Here are the highlights:

Social Media Usage:

  •         More than 66%of adults online in America are connected to one or more social media platforms.
  •         67% of Americans use social media to stay in touch with their friends.
  •         64% of Americans use social media to stay in touch with family.
  •         50% of Americans use social media to reconnect with old friends.

Facebook:

  •         Facebook has 845 million active users.
  •         The average Facebook user has 130 friends.
  •         The average Facebook visit lasts 23 minutes.
  •         46% of Facebook users are over the age of 45.
  •         57% of Facebook users are female (43% male).
  •         57% of Facebook users report having been to “some college” (24% bachelors or graduate degree).
  •         47% of Facebook users report making between $50,000 – $99,000 annually (33% between $25,000 – $49,999).

Twitter:

  •         Twitter has 127 million active users.
  •         13% of Internet users also use Twitter.
  •         33% of Twitter users are over the age of 45.
  •         54% of Twitter users use Twitter on their mobile devices.
  •         36% of Twitter users tweet at least once a day.
  •         The average visit on Twitter lasts for 14 minutes.
  •         59% of Twitter users are female (41% male).

Google+:

  •         Google+ has had 90 million unique visitors.
  •         Google+ users are 71% male.
  •         The most common occupation of a Google+ user is an engineer.
  •         44% of Google+ users are “single”.

Pinterest:

  •         Pinterest has had 21 million unique visits.
  •         The top two locations for Pinterest users are Mississippi, Alabama, Kentucky and Tennessee.
  •         The top interests of Pinterest users are crafts, hobbies, interior design and fashion.
  •         82% of Pinterest users are female (18% male).
  •         The average Pinterest visit lasts 17 minutes.

LinkedIn:

  •         LinkedIn has 150 million registered users.
  •         75% of LinkedIn users use it for business purposes.
  •         There are 2 million companies on LinkedIn.
  •         50% of LinkedIn users have a bachelors or graduate degree.

So as suspected, Facebook users are the biggest time wasters. Puts a new perspective on the value of Facebook advertising though, doesn’t it?
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Kalena Jordan is a search engine agony aunt, SEO blogger & co-founder of SearchEngineCollege.com. Check out her Google+ Profile

One Response to “2012 Social Media Demographics: An Infographic

    avatar Jeff says:

    Depends on how you look at Facebook Users wasting time. Facebook users spend more time on-line then LinkedIn users, therefore advertisers can reach more eyeballs on Facebook than LinkedIn or than other site on the internet. For Viral marketing, Facebook users would refer a product or service to a friend on Facebook rather than a connection on LinkedIn that is more like an acquaintance or colleague or someone they met at a trade show.

    Each platform is unique, you just need to know how to deliver the message.

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