April 15, 2012
The QR code is a tool which seems to have appeared quite recently and is everywhere at once. You see them on the sides of buses, on magazine pages, on television screens, on billboards, and as avatars on Facebook.
The way they are meant to be used is as follows:
A viewer uses the photo function on a smartphone to scan the code.
By using a scanning app, the code triggers a number of possibilities: adding the contact information in the code to your phone, or directing you to a webpage.
So what turns something like this from a gimmick into a true marketing tool?
First, it has to work properly. Scanning it on a mobile phone doesn’t do you any good if your website isn’t properly configured for mobile apps.
Secondly, it has to lead the customer to information that is most relevant. If it’s a restaurant you are advertising on the side of a bus, your QR code needs to bring up a map and show the person where they are in relation to your place. No need to send them to the menu page. That doesn’t do them any good until they arrive at the restaurant.
Thirdly, use them to enhance great ads. Using a QR code in a catalog or magazine ad means you don’t have to clutter the ad as much. For example, suppose you are running an ad for watches. You may have three top sellers and seven models that sell well but not great. You can feature your top three more prominently in your magazine ad and use the QR code to refer the reader to a page or pages which show off the other models to better advantage.
Fourth, make sure you tell them where the QR code is sending them. If scanning it will get your contact information into their phone, tell them that. If scanning it will get them more information on a product displayed, tell them. If scanning it will get them to your website, or to your Facebook page, tell them that as well. It may well be that someone may not know what exactly the code does, and giving them these simple directions may be all it takes to get you that customer.
Finally, consider using one on your business card or company stationery. Want a new business acquaintance or potential customer to know more about you? If she scans a code on the back of your business card, you can have your career highlights come up. That will tell a prospective client far more about you than a design on a business card will. Or, you could put a QR code on your letterhead and this could give people a brief history of your company or a mission statement.
Article by Johann Williamson Conquest Graphics helps customer place QR codes on their printed materials whenever there is an advantage to do so. Call us today and see what we can cook up for you. www.conquestgraphics.com