April 16, 2012
Creating a website that offers value to the reader is very important. Your website should offer great content that others will want to link to and share. However, it can be hard to get your site viewed by a lot of people unless you are aware of how to implement SEO. Just make sure that you make a website that uses legitimate SEO tactics to get your page higher in the search engine results.
Use Natural Content
Don’t try to stuff keywords into your text. Keyword stuffing is going to make your content look unnatural to the reader. It will also be something that would cause a person to avoid visiting your site in the future. Not having enough organic traffic is going to make it harder to avoid using spammy SEO tactics.
Anchor Text Is Your Friend
Linking to other sources is a good way to expand upon what you are trying to say in your text. Using anchor text for your links gives you another way to create higher SEO value for your page. The words that choose for your text links will help to increase the value of the link. Even the color of the link you choose can have a positive impact on your website. Learning how to create good anchor text is something you can learn in just a few minutes through a web search.
People will change their search habits over time. You also have to take into account seasonal search trends. Santa Claus is more likely to be searched for during the Christmas time as opposed to the middle of June. The Super Bowl is more likely to be searched for during the month of February. Having a good sense of what people are looking for at any given time will help you target keywords in an effort to legitimately increase traffic to your page. This is why updating your text every so often is mandatory if you want good SEO for your page.
Don’t Hide Anything From Your Readers
Attempting to blend links into your background is going to get your site taken out of the search results. For example, placing a white text link on a white background will render that link invisible. You get the SEO value of the link without your reader even seeing it. However, isn’t that a bit dishonest to your reader? Consider how you impact the relationship with your visitor if you attempt to use such tactics. Post the links in plain view if you have nothing to hide. You are probably hiding the links because you don’t want your viewers to see a link to a shady gambling site.
Taking steps to maximize the SEO value of your website is a smart decision. Just make sure that the steps you are taking are legitimate ones. Don’t do anything that is dishonest to the reader. It will surely backfire on you one of these days. Search engines may even decide that your site doesn’t merit listing anymore if you decide to use spam methods of gaining SEO value.
Article by Daniel Harbeck. For a free step by step video tutorial on how to make a website visit, www.makeawebsiteguide.com