In this week’s article we are going to provide you with an instant traffic idea that you can use to generate visitors to your site extremely quickly. It’s embarrassingly easy and doesn’t cost you a penny to start. Sound good? Great. Let’s begin…
First of all let us start with a quick marketing lesson. The best time to offer someone something to buy is straight after they have bought something else. It is the easiest time to make a sale because the person is in the buyer’s mindset. How often have you gone into a shop to buy a shirt or skirt you wanted…and ended up walking out of the shop with a lot more than just that? Or what about when you pop into the grocery store just to get tea bags and end up buying two shopping bags full of groceries? It happens all the time. Once someone gets in the buyer’s mindset and makes a decision to buy something they are often willing to buy more – if what is offered complements what they have already bought.
From a marketing point of view when someone buys something from you, you should immediately offer them something else to buy. Immediately. This is called an “upsell.”
For example, let’s say I sell a golf eBook. If I sold just the golf eBook, and it sold for $20, that is the maximum amount of money I can generate from every customer who buys from my site.
But let’s say that as soon as someone buys a golf eBook from me I offer them a $50 golf DVD set that complements their initial purchase. Well now I have a chance to make $70 from one customer rather than just $20. And in my experience (and the experience of others) between 20-40% of people will buy an “upsell” offer. Why? Because they are in the buyer’s mindset.
Now let’s say the golf web site above sells the $20 eBook to 10,000 customers a year. If they do not have any upsells in place, they could be losing out on 2000 x $50 up to 4000 x $50 in upsell revenue for one upsell alone. That’s $100,000 to $200,000 in lost profits from a simple system that would take a few hours to implement. They don’t even need to own the product/ service they upsell to their customers. They can promote something as an affiliate to all their customers.
And that, dear reader, is where you come in.
If you have an affiliate program for your web site (you should!), you are in a great position to recruit site owners who sell products that complement yours as an affiliate. Note the word ‘complement.’ Your competition won’t want to promote your site but sites selling products that are similar but not the same often will. Especially if you point out to them how much they could be earning by promoting your site as an affiliate to their customers.
Here’s what you need to do…
Step One. Make a list of web sites that sell products that complement yours but are not the same. For example, if you sold handbags, you might contact sites selling women’s shoes or women’s jewelry.
Step Two. Contact them, asking them if they have an ‘upsell’ in place in their business. If they do not, then use the example earlier in this email to highlight how much revenue they could be losing out on. If they do have an upsell in place then great, tell them you have a way for them to add in an extra upsell that can increase their sales even further.
Step Three. Provide them with an affiliate link for your site and a short blurb that they can add to the page their customers see after making a purchase or to the email receipt they send to their customers. The blurb basically recommends your site and explains how it complements what they have just bought.
Step Four. Repeat with new site partners.
If you set up a few of these deals with high traffic sites in your niche, you can get a consistent stream of proven buyers visiting your web site without spending a penny on advertising! Put it into action and let me know how you got on.
Jason Taylor is the owner of www.rapidprofitbooster.com where you can access a complimentary video seminar on how to earn more from your web site without increasing your traffic.