Trends in marketing can come and go quickly, and sometimes it is difficult to get on board with the latest and greatest trend before it vanishes. However, keeping abreast of the trends and learning how to follow and predict their movements is one of the best skills that an online marketer can have. When you are looking for the best ways to market, it can help if you can think like a consumer. What types of things would appeal to you? What types of things would make you turn away from the company trying to market to you? The following are some of the things that you might want to try with your own online marketing campaign.
Give Them a Good Deal
Everyone wants to find a great deal, and offering deals has been a good strategy for marketing long before the Internet so there is no reason that it shouldn’t continue to work well. The economy is still a bit rocky, so people are even more interested in finding deals for the items that they want or need.
You should use this type of marketing to provide your customers with deals that they can’t find elsewhere. This will help foster brand loyalty, and your customers will be happy that they are getting something for less.
A great example of this is what the Vons Grocery store chain has been doing. They have an online component called Just for U, which links to the Vons Club Card. You can load coupons onto your club card rather than clipping them out and taking them to the store with you. In addition, they have special deals that take into account the items that you buy regularly and then offer discounts on them. Since people need to shop for groceries anyway, this entices them to frequent Vons rather than another store. They are able to save more money when they shop, and Vons is able to have more overall business.
Other retailers, such as Best Buy, do similar things, offering great deals and coupons via their mobile apps. This is something that you should definitely consider for your business. Even with the upfront cost of getting an app ready this can be a strategy that can pay off well for you, even if you only have online, digital products you are selling.
It shouldn’t be much of a surprise that social media continues to play such a large role when it comes to online marketing. Millions of people are on the social media sites each day, and you want to reach as many of those potential customers as possible. A couple of different options will help to put your company’s products or services in front of these social media lovers. However, one is going to help you yield better results.
One of the ways that you can get your marketing message out to people on the web is to use advertisements on the social media sites such as Facebook. One of the risks with using advertisements such as this is that most people tune them out and don’t look at them. Because advertising is so pervasive in life, these messages become invisible, just white noise fading into the background. While you might want to try this type of marketing for your business – some may have more success than others will – you do have other options with social media.
Perhaps the best way to get your message in front of potential customers and current customers is to interact with them. You want to be able to connect with the customers, and starting pages and profiles for your company is one way to do that. Make sure that you have more than just marketing on the posts you make though. By actually connecting with those customers, it can make them feel more loyal, as though they are a part of your company and process. It shows that you care about them and their opinions.
Even though it is in the virtual world, it does help to provide a sense of community. Good relations with people on social media sites can help to spread word-of-mouth online and offline, and there is no better advertising than that! Many Premium themes for WordPress will allow plugins for social media.
Companies Need to Start Thinking Globally
While it’s one thing to say that the Internet is global, it’s another for online marketers to really consider what this means. If you are able to sell around the world, then this becomes increasingly important. The web lets you interact with people all around the world. The type of marketing that you would use for people in the United States might not appeal to those who are in another country. Consider this, and perhaps have special marketing pushes for foreign holidays or celebrations. See how much more business it garners your business and continue if it seems worthwhile.
Olga Ionel is a creative writer at ThemeFuse.com. She is passionate about WordPress, SEO and Blogging. Don’t forget to check out stunning Premium themes for WordPress.