Whether your website has already been turned on its head by Penguin – or you’re trying to make sure you don’t become one of Penguin’s victims down the road – you may be afraid to move ahead with an article marketing strategy. After all, it seems like every big Google change comes with a ton of naysayers who proclaim the death of article marketing.
However, article marketing is still a very powerful way to get more traffic and sales – as long as you do it the right way.
So, what do you need to know to succeed at article marketing in a post-Penguin world?
1. Blasting Isn’t Cool Anymore
If you’re thinking of buying one of those programs that “blasts” your articles to every directory under the sun, think again. In our post-Penguin world, submitting your article to thousands of directories all at once can look like spamming to Google’s spiders – especially because none of those directories are considered relevant to your niche.
From a common sense perspective, blasting was never a cool technique because most of article directories involved are the low-level ones. Those low-level directories rarely get seen by actual humans (and rarely get crawled by search engine spiders). As a result, you wind up waiting months and months for a bunch of PR0 links, and you don’t even get any legitimate exposure to show for it.
Despite all of its criticism, in this instance, Penguin has forced lots of online marketers to adhere to common sense – and that’s not a bad thing!
2. Be Choosy About Where You Guest Post
True article marketing has always encompassed more than just the article directories – and that’s even truer after Penguin. Instead of trying to submit a guest post to every site under the sun (like blasting, but on a smaller scale), take some time to look at the quality of each site. Who reads it? Who trusts it? Who else writes for it?
Remember, guest posting is a way for you to get your name and your expertise out in front of highly-targeted traffic. If you look at it as just a “fancier” way to get a link than submitting to the article directories, Google’s herd of Penguins will see right through you.
3. Focus on Syndication
Just like you can pick and choose where to publish your guest posts, you can also pick and choose where to distribute your articles. Ideally, you should always be on the lookout for authoritative websites and email lists in your niche. By having a set list of quality places where you send each article, you’ll get much more out of each one.
Even if you rely on a more passive syndication approach – like submitting articles to a limited number of directories where site owners in your niche are most likely to see them and share them – it’s important to focus on the top-tier directories. In today’s post-Penguin world, quality outweighs quantity.
4. Writing Articles is Going to Take Up More of Your Time
If you’re going to focus on syndication, you’re going to have to focus on publishing articles that people actually want to read and share with their own audiences! However, creating those types of articles requires plenty of research, writing skill, and finesse – which means each article is going to take more time than if you were just trying to churn out the fluffy, keyword-stuffed, over-optimized “link fodder” that Penguin will nail you for now.
5. Don’t Forget About Panda
Penguin might be the most talked-about Google change right now, but it’s certainly not the only algorithm change that you have to worry about. If you want to make the most out of your search engine traffic, in addition to thinking about Penguin, you’ve got to make sure you’re taking Panda into account, too.
Before you panic, remember that it’s really easy to abide by Panda’s rules. All you have to do is publish great content that’s legitimately helpful to your readers. That’s it.
6. Never Forget What Article Marketing is Really All About
Before it became a way for less-than-stellar SEO-types to cut corners, article marketing was about one thing – sharing great content with the web, so that people could find expert answers to their questions and solutions to their problems. Somewhere along the way, it morphed into some kind of easy way to pile up a ton of quick and dirty backlinks.
The best way to make sure that your article marketing efforts succeed after Penguin is to make sure that you never lose sight of what article marketing was intended to do. As long as your readers are first in your mind, your article marketing strategy can never go wrong.
Sick of writing your own articles? Nicole Beckett and the team at Premier Content Source know how to create an article marketing strategy that both Google’s spiders and your readers will love.