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July 22, 2012

How to Create a Business Page On Google Plus — A SPN Exclusive

Google+ is now allowing the creating of business pages. Previously Google+ was only open to individuals. Now you can create a business page for your brand on Google+. Since Google basically owns search and all their other properties like YouTube, and Google Places get priority in search it would not be a bad idea to have a Google+ business page in addition to your personal profile.

However, to start with Google+ you first need to create a personal profile. It is from within the personal profile that the business page is created. Here is an article telling you how to get started with Google+.

To create a Google+ business page you need to go here. If you are not logged into your Google account you will be prompted to do so.

The first thing you need to do is to pick a category. You have a choice of 5 main categories.

See image

1. Local Business Or Place- This is generally for local brick and mortar businesses like hotels, restaurants, local stores and services that focus on the local market like plumbers and doctors. If your phone number matches an existing Google Places page it will take the information from the Google Places page. If not, you need to fill out the information for your business.

Note: I have noticed that in some markets Google+ business pages were given priority listing for local search where there were not already a lot of Google Places pages. The Google+ pages were ranking first for local search above the regular natural listings. So local businesses should really pay attention to Google+ and create a business page. Check out these search results for “Doctors Mumbai”. One of the Google Places listings is a Google+ page. The Google+ page generally goes to the about section so make sure you fill this section out completely and include your keywords.

2. Product Or Brand – Examples of products and brands would be financial services, cars, electronics,

3. Company Institution or Organization – This is for different types of organizations, including but exclusively non-profits.

4. Arts Entertainment and Sports

5. Other – If you do not feel your page fits into any of the above categories you can choose ‘Other’. If you do so, however, you must also choose whether your page’s content is suitable for any Google+ user, users 18 or older, users 21 or older or specifically note that the content will be alcohol-related. I have seen edgy adult related sites on Google+ so it seems Google+ is allowing some adultish content because they are asking you to identify such content when you register your page rather than outright banning it.

This is all I could find in Google+ TOS: “Further, we may not allow verification of local Google+ pages for certain products and services such as escort services or other regulated goods.” The door looks cautiously open on this subject.

Customize Your Page’s Public Profile

Now you need to customize your page’s public profile. This is important. Make sure you fill everything out completely. Use your keywords without stuffing. Tell everything about your business, including relevant links. Do not just skip quickly over this section. The information here is what will be used to find you in search. Chances are many searchers will find your Google+ page before your main website so pack this section with relevant info.

1. Add your profile photo and tagline.

2. Edit your page information. Click on the profile icon at the top left then go to the About tab and edit profile. Include as much information and as many appropriate links as possible.

3. Add your Photostrip. The photostrip are the five photos that will be displayed beneath your page’s name and tagline. While editing your profile, click on the photo area where it says “add photos here” and upload a photo in each of the five photo spots.

Your business page is now ready! You can start adding posts and content to this page just like you did with your personal Google+ profile. Once you have filled your page with some quality content you can use the “Spread the word” option in your right sidebar to announce your page to your personal profile connections.

The big difference between a Facebook fanpage and a Google+ business page is that you can follow your page’s fans back and add them to your circles. This allows for more interaction and more interaction with those specifically interested in one topic.

This is a guest post by Matthew Meyer. He is the webmaster for SEO and Marketing Blogas well as for, a Classified ad posting service.

19 Responses to “How to Create a Business Page On Google Plus — A SPN Exclusive

    avatar Rolf Brandt says:

    Thank you for this excellent description. Very helpful!

    avatar You Drive says:

    Thank you interesting article. We are using a G+ page for our Algarve Car Hire site and it helped in serps.

    Anytime Google comes out with a new online property it’s a good idea to find a way to make use of it. As this article says, Google gives it’s own properties preferential treatment in it’s search results.

    avatar Lee Kirkby says:

    I have been wondering how and when to do a Google+ page for our business. This easy description encourages me to take the step. With a Facebook page and a LinkedIn page to manage as well as our website and related blog adding another vehicle has just seemed too much challenge. This description takes some of the challenge away. Now on with the work.

    avatar Kathleen Gee says:

    Thanks for this incredibly useful article! I’ve already started a business page for a client, and I’m sure I’ll be making many more.

    I do wonder why Google forces you to upload videos, when they now own YouTube. Wouldn’t it just be simpler to allow you to link to your existing videos? It’s rather time-intensive to upload them all again, but I’m sure the SEO benefits will be worth it.

    Kathleen Gee

    avatar Pete Clark says:

    There appears to be no way to create the page on an external server, as you can with Facebook.

    The advantage of an external page is that the control is on your own server, and updates can be made automatically, or to various pages at once.

    Have I missed a Business Page API?

    Good luck Lee. I am glad this is simplifying the process. I know that it is a bit much trying to manage all these social media accounts. I am starting to set up Google+ business pages for each of my sites. Might as well have another representation of your brand on Google.

    avatar heartpine says:

    I have optimized all my clients google plus pages(USA) , but none show up on search, should we also backlink these pages?

    avatar Willy Thuan says:

    Is there a way to get a custom address as facebook does? such as ?

    avatar Trey Collier says:

    This isn’t new. This has been around 6+ months. Good description of it Matthew Meyer.

    @Willy Thuan, at this time, there isn’t a way to get a vanity URL like a facebook page. But I do hear it is in the works.

    @heartpine +Pages should be linked with clients posts using rel=”contributor” In addition, individual authors on clients blogs should be linked to their individual profiles on G+

    Heartpine, not sure why your Google+ pages are not showing up, but it is always a good idea to backlink the page and promote it. It can only help.

    Willy, you can get vanity urls for Google+ pages here By the way, great Facebook page on Phuket!

    @Trey Collier Nice info on the contributor code. I found this for the vanity urls but it looks more like a shortener which would not necessarily have the same seo effects as a real google keyword vanity url like with Facebook.

    avatar Trey Collier says:

    @Matthew Meyer Yes, that is a currently a way to get a “temporary” vanity URL. It’s a basic 301 redirect from a non-sponsored Google company and not what is supposed to be coming down the pipe from what I understand.

    There are many others like the one mentioned previously.


    Oh. I previously mentioned that author’s should like their posts to the individual accounts. Should have mentioned this is done using rel=”Author” tags, your G+ account should link back to your content in the Profile where you “Contribute” and the little picture that shows up in the SERPs will only show up if you have established a 2-way Authorship (or 3 way, but beyond scope here) AND the primary image of your personal account IS a RL image of a face.

    Do a search for ‘Coolaroo shade sail’ and you should see my pic show up on the SERPs. I’ve recently established authorship. When the pic shows up, it draws the searchers attention to it, and from what others report, increases Click Thru Rates of about 28%.

    I mention this as I see that your profile pic is that of your Book and now of your face (Matthew Meyer)

    PS: Two individuals on Google+ for their expertise are AJ Kohn, and Mark Traphagen. I’d highly suggest ANYONE circle these two and read their posts on “Google Authorship” or “Author Rank”

    Sorry to ramble.

    @Trey Collier Great info. I have now changed my profile photo to a real photo. I also added my own blog to the contributor area. I will read up according to your recommendations to learn more about authorship. I believe you about the clickthrough rates. I have been seeing posts with the photos and I am much more inclined to click on those. Thank you!

    avatar Barb says:

    Sounds great, but what happens when the problematic hiccups begin, which are rampant in Google Places? G Help files for Places are filled with:

    -duplicate listings
    -multiple listings for the same business
    -fake addresses
    -black hat
    -ruined businesses

    I would say at least 95% of these Google Places listings break Quality Guideline rules and nothing is done about it.

    Even though my clients on Google Places are ranking very well, I often hesitate to offer it to new clients, in fact I dread it because of the BS involved. You follow the quality guideline rules, then you get “We currently do not support that location”. But the listing is active and the verification postcard came to the very business location that G says it’s not supporting. Go figure.

    So, I’ll just monitor this newest G play gadget before offering it to my clients. I will get on it immediately if it works properly.

    avatar Prafull says:

    The tutorial has been really easy and good that will help anyone to make a professional Google Plus for business. There is no doubt that the Google Plus community is growing bigger day by day, so if you are really trying to promote your business to a greater and more targeted audience, then making a Google Plus page is a must. If your shared updates get +1’s from others then it will also help in your search engine ranking. I therefore think we all should get into this before it’s too late.

    avatar Kathy says:

    I do affiliate marketing
    So I created this page on gg right?
    I should choose the form of services or equipment products
    Thanks for sharing

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