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July 26, 2012

How to Get Started With Video Marketing for Your Small Business

If you have heard of video marketing, but aren’t sure where to start, this is for you. There are many ways you can use video for your business. You can go for a high priced video done for you professionally, you can just grab the video camera and start recording, or you can turn an article you wrote into a video. This is easier than you think.

Interviews

Someone can interview you and ask you questions. Or you can make a series of short videos on the questions people usually ask you about your business. Another possibility is to present the different packages your business offers.

Interview question type videos are good if you are your business. However, if you are not the only person in your business, you need to think about who is going to be “the face of your business.” It may be that you want to hire an actor or someone who is good at acting to be the “face” people will associate with your business.

This type of video works well if:

1. You have a service business.
2. You need people’s trust before they hire you.
3. To emphasize the difference between you and a competitor.

It is best to keep these videos short, in the 3 – 5 minute range.

To ensure your success, you need to make sure that the pace is fast, otherwise it will get boring. Also the interviewer, if you use one, needs to be good. And you need to be well prepared. Keep eye contact with the camera at all times. It just doesn’t look good, if you don’t look at the camera, so you need to have your answers well prepared as well. Here are some questions to get you started:

1. Why did you start your business?
2. Tell the story of your business: What it does for your clients
3. How are you different? Why should we do business with you?
4. What are you passionate about?
5. Give 10 Features, Advantage and Benefits of your products or service
6. What did your life look like before you started this business?
7. What was your biggest fear before you started this business?
8. Biggest passion?
9. What did you learn from that experience?
10. What do you value the most about what you do?
11. How do you take care of your clients?
12. Do you have a metaphor or analogy of what it is like to use your product or service?
13. Who would be a great fit for this service? Who are you catering to?
14. Can you imagine the world without your company? What would it be like?
15. What do you plan to accomplish with this business?
16. Give case studies – stories about how your product or service has helped others

Video Landing Pages

These should be short and designed to get the prospect to take some kind of action. Usually this action should be to give you their email address in exchange for something such as a free offer: Information they want.

Introduction Video

This is where you give a short 2 – 3 minute introduction of your business that tells prospects who you are and what you can do for them.

Product Demonstration

If you have a product, you can make a video of a product demonstration. You can show some great features, advantages and benefits. This video could be slightly longer than the other videos we mentioned, but don’t make it longer than about 8 minutes.

Company Spotlights

You can make a video spotlighting your company’s accomplishments. Preferably, you need third party verification such as awards you’ve won that can be verified, or certification that you’ve attained.

Video Blogs

Here you can make “talking head” videos on subjects of your choice, or you can take articles you’ve written and turn them into videos. The way you do this is to paste the article into Notepad, then format it how you want it. If you want a sentence at a time to appear on a slide, make two spaces (with the “enter” key not the spacebar) between each sentence. Save it, then open PowerPoint. Click “File, Open” and look for your text file. Open it. It should open as a line on each slide.

Now you can go ahead and format the PowerPoint presentation as you want it. Insert an audio file or record it and then save it. Then save it as a video. That’s it! You’ve created a video from an article!

Testimonials

You can make videos of your clients giving testimonials, and put it on your “testimonials” page. Ask them specific questions so they know what to say.

So now you can get a video camera if you don’t have one already, and get started making those videos.


Article by Hannah du Plessis.If you would like to learn more about Video Marketing, or marketing in general, visit Attraction Marketing, and sign up for our newsletter and receive a free report: “10 Magnets To Attract Clients”

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