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July 26, 2012

The Good, the Bad and the Ugly of Traffic Exchange Programs

We all want to get more traffic to our websites and blogs and free traffic exchange programs seem to be any easy way to accomplish this goal.

What is a traffic exchange program? You sign up for the program and submit your site. Your site is added to the loop of many other sites. You are required to browse all these sites to accumulate credits. These credits will dictate how many times your site is included in the loop and viewed by others. That is the basic idea of the programs.

There is a lot of controversy out there as to whether these programs work or not. Some people will advise you not to use them and some will recommend them. I have used them in the past but found I did not have the time to surf the sites for hours to get a few credits. For those of you who have not yet used one be sure to check them out thoroughly and read the info below.

The Good

1. More Traffic – They definitely can bring you more traffic. Whether or not this is quality traffic is a subject of debate.

2. Increase Your Networking – You are exposed to other online businesses with which you can network and become connected. With an increased network come the chances of growing your business.

3. Make a Little Money – You can make cash when you refer others to join with your link. If these people upgrade to a paid membership you will receive a small commission.

4. Free – Most of the traffic exchange programs will have a free version with a paid upgrade membership. If you just want free traffic, this is one way to get it.

The Bad

1. Poor Conversion Rates – Although these programs can bring you fast traffic, people have found out that this traffic is not easily converted into sales.

2. Wasted Time – Having to surf all those websites to earn credits can waste precious hours of your time. You are required to stay about 20 seconds on each site so you can do the math to see that it would take hours just to get a good amount of credits.

3. Wasted Effort – As online business owners, we all know how valuable our time is and how much work we have to do in that time. Many people feel that because of the poor quality of traffic and the large amount of time needed to earn credits,
participating in these programs is not worth the effort.

The Ugly

1. Cheating – Unfortunately in an effort to get something for nothing, many people have found a way to cheat with these programs. This means even fewer people are seeing your site. There is software that will open the webpages and the person using that software will never see any of the sites. Try converting that into sales!

2. Viruses, Adware and Spyware, Oh My!
– Because of the easy access for all to these programs it is quite possible to pick up viruses, adware and spyware. One program even had to shut down because of this problem.

So you see, as with anything there are pros and cons. You will need to do your research and decide if the pros are enough of a reward for all that time and work or if the cons are good enough reason to steer clear of these traffic programs.

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15 Responses to “The Good, the Bad and the Ugly of Traffic Exchange Programs

    avatar Mark Brown says:


    I don’t agree with everything you say because I am an active and engaged Traffic Exchange owner. I firmly believe that a traffic site is only as good as it’s user interaction. Many traffic exchanges are adding social aspects as well which is creating more personalized and thus conversion centric related relationships.

    Thanks for the content,

    Mark Brown – Proud Owner

    Hello Mark,

    Thank you for your input. I totally agree with your statement, “a traffic site is only as good as it’s user interaction.” I am glad to hear traffic exchange programs are adding more depth and improving!

    Warm regards,
    Terri Seymour

    My conclusion is that since Google knows how links on my api work, and can detect them, then whatever value they place on them is totally in their control and their perogative. So when they penalize a site for being listed in my directory (rather than merely not giving value to their links in it) Google is being aggressive.

    My api is built upon a rather different idea that traffic leaving a website can be “recycled” and re-used. It applies the first energy law “energy can neither be created nor destroyed” to web traffic and says that web traffic can neither be created nor destroyed. It flows into a website and flows out again like like a river.

    The api is installed on a quality website, with quality content of their own, that they actively promote such as a business or a blog. The content plus the site owner’s own promotion efforts such as advertising, promotion etc is encouraged to be the main issue the owner should concentrate on. Our directory is installed to recycle that traffic and perhaps recover some of the advertising expense spent getting it.

    Google’s actions seem like a violation of the Anti-trust and unfair competition laws.

    avatar Randy Felts says:

    To get traffic from Google you pay, Or be a genius of which I am not.
    Google probably doesn’t like it when people are getting free traffic. If you owned Google wouldn’t you penalize someone who was giving away free traffic. Nothing against Google business is business. After all they don’t sell shows you know.

    avatar Dennis C says:

    Take a moment to think about how you would really answer this question.
    If given enough thought just about any business owner who utilizes the Internet for any purpose
    will likely find that whether or not they intentionally organized an Internet marketing campaign,
    they may already be marketing their products and services on the Internet.
    This article will examine some subtle ways business owners may already be marketing their business on the Internet.

    avatar Tim says:

    Traffic Exchanges are of course very poor traffic, but that doesn’t mean they don’t work at all. Its all down to the strategies that you use when using them, and of course to the products that you are promoting.

    People are highly targeted to traffic, home business, MLM etc and often haven’t got their own website, so you have to promote what people are looking for

    The problem of cheating and people not looking at the pages is a problem, but if you spread your hits across 8 or 9 of the best exchanges by surfing all of them at the same time, then you cut down on the problem to some extent

    The other thing I would mention is when you are surfing the only page you remember is one that keeps coming round, so a good home business, MLM, traffic, signup page will probably do ok in the longer term

    There certainly are big disadvantages – but as part of an overall marketing strategy, some – emphasise some, exposure to the traffic exchange world is reasonable – but obviously don’t go mad surfing for hours and definitely don’t believe the hype that traffic exchange owners tell you about the traffic being wonderful – because it isn’t

    Hello Tim,

    Thank you for the additional insights into traffic programs. It is appreciated.

    Warm regards,
    Terri Seymour

    Finally someone has a positive solution on promotion advice. Tim mentioned on not falling for the hype Traffic exchanges tell you which is the next step to getting on the path for quality traffic.

    Out of all the idiotic statements I heard over the years since 1998 from reverse marketing strategies to giving advice to respond to spam emails with advertisements of your own.

    Here’s the problem. Its the over hype to get people lured in that is the problem. A traffic exchange is a traffic exchange. If it does not produce outrageous results of the stated claims. It’s not worth fooling with. There are much better places to spend your time that get traffic producing results. Article marketing is one of them. Others are print advertising, radio and TV.

    Happy promoting.
    William Jaroske

    Hello William,

    Thank you for your input. I do agree with some of your statements (especially the mention of article marketing)but if these programs work for some people then more power to them.

    Warm regards,
    Terri Seymour

    avatar lavonne says: is a free Best Alexa Traffic Exchange Websites that allows you to gain Free Website Visitors, Increase Blog Traffic, Real Human Targeted Traffic, Manual & Autosurf Traffic exchange, Top Alexa Traffic, Unlimited Website Hits with Buy Cheap traffic exchange credits and much, much more!

    avatar K Robinson says:

    Thank you so much for this post regarding traffic exchanges. I agree that it does require implementing the right strategy, and offering the right product, in order to be successful with traffic exchanges.

    I’m trying out as many of these traffic exchange sites as I can in the coming weeks. Since I’m using a site that gives away free items I’m hoping it will work out for me.

    They certainly aren’t perfect. But they are highly targeted places where new marketers can make those all important initial contacts, and begin to brand themselves too. One TE I co-own called Traffic-Fusion goes a step further with a unique system allowing members to build a downline without selling or referring anyone, called Surfing For Referrals. By helping delivering traffic are sending enough impressions to their referral links, members can have orphan members placed under them.

    Thank you so much for your input Louis. It is appreciated.

    Warm regards,
    Terri Seymour

    […] reason you’re supposed to browse sites to earn points is because that’s where traffic comes from on the network. When you use a bot to do it, you’re putting bot traffic into the system. When you […]

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