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August 16, 2012

How to Blog Like a Rockstar

In today’s small business environment, it almost goes without saying that the small business owner needs to blog.

But, it’s not quite as simple as it may seem. If you feel that you are up on stage blogging your heart out to an empty stadium, don’t despair.

Here are 21 quick and easy ways to blog like a rockstar and fill your blogging stadium with die-hard fans.

1. Write Compelling Headlines
Your headline is how people decide if they’re going to read your blog post of not. So make sure that it reaches out and grabs hold of your reader.

2. Capture Your Reader’s Attention in the First Paragraph
Your first paragraph should draw in your reader and entice them to keep reading. Keep it simple, snappy and sassy.

3. Keep Sentences Short
Short sentences stand out, are simple to read and balance out longer sentences. Utilize short sentences throughout your blog for some added pizzazz.

4. Omit the Fluff
Omit all unnecessary words, especially fluffy, frilly adjectives. Just the facts, Jack.

5. Use Keywords Phrases
To help the search engines find your posts, use your most important keyword phrase in the first three words of your title. In addition, sprinkle the keyword phrase throughout the body of your post. (The rule of thumb is to insert one keyword phrase for each 100 words.)

6. Use White Space

Using plenty of white space throughout your post makes it easier to read. When your readers are faced with a page of dense, black text, they’ll literally give up before they even begin.

7. Make Use of Lists
Bulleted or numbered lists make your posts simple to scan. And, since so many of your readers are “scan readers” this strategy ensures that they stick with you ’til the bitter end.

8. Use Bold Text and Italics
When you want to emphasis a certain point or draw attention to an important word, use bold text or italics.

9. Link Like Crazy
One characteristic of bloggers is that they link, link and then link some more. They link externally to other relevant blogs and they link internally to their own past blog posts. In addition, links help Google determine what your post is about.

10. Keep Your Posts Short
We’re living in a world packed with people who have short attention spans and overloaded lives. Aim for posts that are 300 – 500 words. Short, sweet and to the point.

11. Talk Directly to Your Reader
As you write your post, imagine that you’re talking to one person in a face-to-face conversation. Your goal is to make the reader feel as if you’re having a conversation with them and only them.

12. Solve Your Readers’ Problem
One of the main purposes of your blog is to help your readers solve some of their most pressing problems. This is how you position yourself as an expert.

13. Don’t Preach
Blogs aren’t meant to be a personal pulpit in order to preach to your congregation. They’re a social platform meant for connection, interaction and creating relationships.

14. Have Some Fun
If you’re not having fun writing your blog, your readers aren’t going to have fun reading your blog. So kick back, relax and have some fun!

15. Forget What You Learned in High School English Class
Forget the tight-laced rules that you learned in English class. Blogging is more about connecting with your audience than worrying about sentence fragments, run-ons or dangling participles.

16. Proofread
Even though your blog posts can break some of the strict rules of grammar, you still need to adhere to some of the basics. Make sure that you don’t have glaring typos, misspellings or jumbled sentences.

17. Read Your Post Out Loud
Reading your posts out loud helps capture your authentic voice so that you sound natural and real.

18. Let Your Personality Shine
Your personality should be a part of every single post that you write. If you’re funny, then be funny. If you’re serious, then be serious. Just make sure that the “real you” is shining through each and every post.

19. Voice Your Opinions
Don’t be afraid to have opinions when you blog. Let your readers know what makes you happy, what makes you sad and what drives you crazy.

20. Interact With Your Readers
Since blogging is a social platform, it’s natural to interact with your audience. Use your blog as a way to connect with your prospects by encouraging comments and replying to comments.

21. Provide Closure

Never leave your readers hanging. Wrap up your blog posts with a short conclusion that signals to your reader that you have finished.

So there you have it. As you implement these 21 quick and easy tips, you’ll soon discover that you can be a blogging rockstar.

Jessica Swanson is the Founder and President of Shoestring Marketing University and Shoestring Marketing Solutions. Jessica has helped thousands of small business owners, all over the world, implement low-cost, high-impact marketing campaigns. Armed with years of teaching and a M.S. in Written Communications, Jessica takes complicated marketing concepts, turns them upside-down, and makes them incredibly simple and outrageously straightforward. Known for her energy, passion and “get-it-done” attitude, Jessica shares her savvy marketing tips through her information-packed blog at To download Jessica’s FREE Shoestring Marketing Kit go to:

27 Responses to “How to Blog Like a Rockstar

    avatar Jack Bruce says:

    I’m new to the blogging world and found this helpful. Thanks for sharing. …and I will try to keep “Just to the facts. Jack.” -jack

    avatar Ann Richmond says:

    Thank for a very concise and easy to follow list!

    avatar Tomasz Goetel [Hot Yoga] says:

    Very very useful! Thank you!

    avatar Deb Lamb says:

    Great and valuable tips, especially the have fun and don’t preach. I can get quite chatty from time to time and remembering not to preach is a great tip! Also, to have fun. Life is so short we have to do that in everything we do. Thanks for some great ideas and helpful info.
    Deb 🙂

    Thanks Jessica,

    I’m so glad I’m not the only one banging the ‘have some fun’ drum when it comes to blogging. I work in the small business arena too and convincing company owners to put some personality into their blog writing is challenging.


    Great tips! I’m still trying to unlearn according to “15. Forget What You Learned in High School English Class”. Thank you for the validation!

    Marketing Ideas 101

    avatar Anup Raman says:

    Thanks for the valuable tips. However regarding “Keep Your Posts Short”, got my own doubts. I heard google loves posts that are long and to the point which makes it look relevant to the topic. I hope that is true. Shorter posts are generally written by people who post articles just for the sake of making money and post affiliate links.

    Very good article. Very good points were made. Proof reading is a must since blogs are often stream of thoughts that need to be restructured.

    avatar ann richmond says:

    to Karl, it took me years to change, but when my son read my stuff and told me how boring and stilted it was and it sounded like an English paper….that was the turning point. LOL

    avatar Rahul says:

    i started my blog 3 or 4 months back.but still i not getting traffic.i think this article really useful for me. Helpful article for newbies like me. Thanks for share you ideas with us.

    nice post i hope these tips can work for me. I’ve been getting your newsletter for years and have just started clicking thru to your posts. Always such valuable information here.

    To Anup – you should be writing for your reader, not for Google. People who write soley according to what google wants can easily alienate a reader because people and machines want different things.

    If you write good content that you readers love and share then you’ll most likely do well in Google by default.

    I had a client who was writing MONSTER 3000-4000 word posts that no one was reading because it was like attacking a wall of text. I convinced her to turn them into 500-700 word posts and paste them as a series which gave the readers something bite-sized to read and google more pages of content to scan. It also gave the readers a reason to come back – to finish the series.

    Each blog is different, each author is different and each target audience is different so you have to figure out the best mix so that everyone involved comes away happy.

    avatar dr_fomsky says:

    These are excellent tips!!

    avatar Heidi V. says:

    I like that you made me feel more comfortable about forming a post…Awesome motivator!

    avatar Buck Inspire says:

    Awesome tips. Will need to use these more often. Thank you!

    avatar Artnip says:

    Great tips! Thanks. I will put these into action.

    avatar samkok911 says:

    Thank You very much. This’s very helpful.

    avatar Sagar says:

    Very helpful tips, I will keep these in mind..

    avatar Cusco says:

    Dear Jessica, all tips are useful, but are not easy to follow, because most of the time users are not professional article writers, so there without a experience writing articles becomes a extremely challenging.

    avatar Bella says:

    Excellent post! This is just what I needed to get motivated about my blog this fine Monday morning. Looking forward to reading more material from Jessica Swanson.

    Wonderful tips, thanks for the refresher course.

    Thanks for the article. It’s lot to remember, but really, if we just write conversationally, a good article should come pretty natural! Do you have a preference on blogging platforms?

    avatar jinny says:

    Nice post though I am not a regular blogger but these tips are really generic and helpful. Thanks Much!!

    avatar Hugh Simpson says:

    Very good advice we should all follow:-)

    avatar Rose Fenis says:

    I’m new in this BLOGGING WORLD. And your tips can help me alot. Thanks for sharing……..

    Such a valuable information here. Thank you for this excellent post.

    avatar Raj says:

    This information is really helpful for me as i am new in blogging and this will really help me

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