I only ask because the mindset of most ‘business opportunity’ seminar attendees is shocking.
I should know – I’ve spoken to 12,000 of them.
I was speaking with Shawn Casey the other day (he was giving me advice about infomercials), and he mentioned to me that business opportunity seekers are the best buyers, but are the worst customers.
Why? Because most of them are lazy and greedy. They want to make money without adding value to anyone, and without working.
After all, they often buy a course or an offer because they don’t want to work anymore.
This attitude of ‘money for nothing’ goes against the most fundamental principles of wealth creation: Money Is Nothing But The Measure of the Value You Create For Other People.
Many years ago I realized that in order to make more money, I would need to become a business owner.
Business owners seemed to make a lot more money and build wealth faster than the average employee, so I decided to set up a company. After all, if you want to become successful, model successful people.
(In my early twenties I set up a company in England, for $50, even though I didn’t know what I was going to do with it. But at least I was now a ‘company owner’!)
What is a ‘business’?
A business is simply a vehicle that delivers solutions to the group of people that need those solutions. The more solutions you provide, and the more people you help; the more money you make. You get paid in direct proportion to the value you deliver according to the marketplace.
This was a huge ‘aha!’ moment. If I wanted to make money, I had to stop acting like the world owed me a living (the culture of entitlement), and instead I had to do three things:
1. Decide what group of people I was going to help.
2. Create the solutions that they needed.
3. Set up a business and tell that target market about my solutions!
Here is where it gets interesting. Once you’ve gone through these first 3 steps, a business owner can start making a LOT of money.
Why? Because, once you have a business with a product or solution to provide, you can make money by acquiring new customers thanks to SEO, pay-per-click advertising, banner advertising, Facebook, YouTube, Twitter, Amazon, Groupon, eBay, Fiverr.com, joint ventures, solo ads, listbuilding, email marketing, Clickbank, affiliates, CPA networks, outsourcers, blogging, forums, speaking at seminars, and a THOUSAND more marketing strategies!
The Culture of Entitlement
Across Europe and the US I see this massive ‘culture of entitlement.’
People were sold a lie their whole lives. They were brainwashed to believe that all they needed to do was to conform to what society expects of them, ‘get a good education’ and then they’d ‘get a good job’ and would then be ‘set for life.’
What’s wrong with that, you might ask? Well, one consequence of this programming is that they now believe that once they finish their studies they just need to show up and they get paid.
‘How can I do as little work as possible, deliver as little value to my employer as possible, and get paid MORE?’ That is how the typical employee thinks. (another gross generalization, I know, but you would be surprised).
There are currently tens of millions of people across Europe that receive ‘money for nothing’, simply because they are unemployed.
In the US, there are over 60 million people on FOOD STAMPS. That’s right, free food and free money from the government, just for ‘showing up.’
Millions of people feel they are entitled to money for nothing, irrespective of how much work or how much value they provide to their employers or to the economy at large.
When these people start looking for ways to make money online, and they show up at Internet business seminars, they often approach a venture with their ‘entitlement’ mindset. ‘How can I get paid for doing nothing’?
They believe that Internet marketing is about ‘taking’ money from people, and they want to find out how they can ‘take’ money too! They want their share!
After all, for their whole lives they’ve been taking money from their parents, their employers, and their government.
They think like scammers. They are therefore attracted to scams, and they often view everything as a ‘scam.’ Because of this, they rarely – if ever – make money online.
And if they do make money, it is rarely sustainable.
Of course, there is no shortage of people out there offering ‘easy’ products that appeal to the greed, ignorance, and laziness of business opportunity seekers.
Successful entrepreneurs think in a diametrically opposed way to a ‘business opportunity seeker.’ They think: ‘I’ve chosen a group of people that I am going to serve, I’ve found solutions for them, and now I’m going to promote these solutions to them!’
If you are a genuine laptop entrepreneur – or budding laptop entrepreneur – who wants to grow a real business and are working hard to provide great value to your customers, this post is not directed at you, of course, and I applaud you. You have the mindset it takes to become highly successful.
P.S. By the way, this state of affairs (the culture of entitlement) benefits the government in major ways. Governments grow ever larger, with more and more millions of people depending on them for survival. And this benefits the bankers, who make billions from lending money to the governments to pay for this ‘social welfare.’
The result? Huge wealth for the politicians and the bankers, while hard working people get taxed to the hilt and millions of people are programmed to be helpless, brain-dead, and ‘un-resourceful.’ If there ever was a time to become a laptop entrepreneur (and be able to live anywhere) it is now.
Mark Anastasi is an Internet entrepreneur and founder of the Inspired Marketing Group. Organizing events such as The Traffic Generation Summit, The Millionaire Bootcamp for Women, and The Passive Income Summit, he has trained over 12,000 entrepreneurs around the world since 2005. Want more? Grab his free reports and videos at http://www.laptopmillionaire.tv/blog