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September 29, 2012

Discover Updates to Make Twitter More Engaging

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Twitter is making improvements to its nine-month-old “Discover” tab.

Twitter Discover will highlight photos, articles and other media by taking advantage of Twitter Cards.

Twitter Cards allows you to attach media experiences to Tweets that, in turn, link to your content. By adding a few lines of HTML to your webpages, users who Tweet links to your content will have a “card” added to the Tweet that’s visible to all of their followers.

As the Discover tab is updated, “you’ll see a continuous stream of Tweets, which automatically expand to show you the most relevant stories and most engaging photos,” said a Twitter blog post by product manager Sara Mauskopf.

The tab will reveal content relevant to your interests and activity on Twitter.

Mauskopf said the changes will be “rolling out gradually to everyone.”

The update coincides with Twitter’s goals to integrate media on the site and develop beyond its original 140-character text posts. It is also a bid to keep users on Twitter longer.

Twitter introduced Discover in December 2011. In May, the site added stronger signals and a new design to make it “more personal for you with better stories and Tweets from people you know,” Mauskop said.

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